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Vibgyor engages college youth through Kitkat “Treat Your Senses” activity

Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. Picture1-1024x576 With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. Picture4-1024x769 As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. – See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf

Calvin Klein Jeans hosts music event in Hong Kong

Vibgyor executes launch of Za Perfect Solution Serum

Za, The Premium Beauty brand from The House of Shiseido in association with leading fashion and lifestyle magazine Cosmopolitan hosted an evening to celebrate the India launch of its Za Perfect Solution Serum at the Taj Mahal Hotel, New Delhi. This event was organised by Vibgyor Brand Services, that welcomed the Capital’s jet-set and high-heeled women. Za – The Power of Beauty event featured the launch of Za’s latest Perfect Solution Serum which witnessed the showcase of an exhibition inspired by the Serum through a series of superlative visual stories told through illustrations, paintings, photographs & sculptures by renowned Bangalore based artist Sharon Nayak. The 22 unique pieces of art celebrated a world that is innocent, glamorous, feminine, modern, powerful and everything Beautiful. The Za Perfect Solution Youth Whitening Serum, is the latest Skinovation developed by leading scientists that combines the best of both worlds – Brilliant Skin Clarity and Youth Retention. It features Za’s Breakthrough RETINOWHITE Complex that delivers unmatched Radiance and helps retain Youthful Luminosity from inside-out.

Vodafone 3G campaign “Speed Is Good” gets a digital boost

[gallery ids="1181,1183,1182,1180,1179,1175"] Maxus ESP has initiated a brand new content project partnering digital video entertainment company Culture Machine with Vodafone for its 3G Campaign ‘SPEED IS GOOD’. They roped in Youtube star ‘Being Indian’ who intelligently placed them for content on fast internet in a video titled ‘Mumbai on #SpeedisGood’. This co-branded video has already garnered half a million views in a week. The Vodafone 3G campaign which was rolled out during the IPL has already struck a popular chord with the audiences looking for high speed uninterrupted internet availability. The ‘Speed is Good’ campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator. Says Shailja Saraswati, Regional Director- Content (South East Asia & South Asia), Maxus ESP, “We are looking to amplify the connection between speed and Vodafone through digital content to bring out the concept of ‘Speed is Good’. Given the popularity of the YouTube sensation—Being Indian, we have designed the campaign to reach out to a wider audience. It must be mentioned that we also collaborated with BIG FM and helped to create the “SPEED IS GOOD” philosophy using the programming framework of the radio station. There was a spike in participation when the radio campaign went live and it was attributed as one of the many factors for success. With the campaign now taking a digital course, the Vodafone 3G SPEED IS GOOD Campaign is all set to capture more hearts”. Echoing similar sentiments about the campaign is Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India. She adds, “For Vodafone, youth is a significant component of our target audience. For this generation, their smartphones and mobile internet are their primary source of content consumption. The YouTube Stars are very popular and command a huge fan following. As part of our 360 degree campaign for Speed is Good, we co-created content with Being Indian, a very popular YouTube channel to connect with the Youth.” Siddharth Narula, President Revenue, Culture Machine Media Pvt. Ltd says, “Culture Machine, via its O&O Channel Being Indian is proud to associate with Vodafone. India is going through a major transformation in terms of data availability and data usage and it made perfect sense to understand what the audience of Being Indian want. Consumption of Content on mobile be it video, social or apps has never been higher and Super-Fast Data Speed is the right dose that these kids need and they unanimously declared “Speed is Good “.

“People attending ICWF 2015 will remember, others will regret”- Samit Garg, Convener, ICWF

After its two previous editions in Jaipur and Goa being super successful in terms of creating educative, informative and memorable experiences for its delegates, the third edition of the International Convention of the Wedding Fraternity (ICWF) is back with a bang and promises to be more informative and up a notch in terms of its offerings. EE caught up with Samit Garg, Founder, E-Factor and one of the conveners of ICWF in an exclusive interview where he spills the beans on the highlights, sessions and elements of ICWF 2015. Q-Is there a particular theme that headlines ICWF 2015? A-As such we don’t really have any one particular theme for ICWF 2015 as the idea is to make it more educative, interactive and participative so all of these elements are being directed accordingly to create an experience worth treasuring for the delegates. Q-This is the third edition of the ICWF so what is that extra element that has been added to the convention this year? A- Beginning with in terms of credibility ICWF has come a long way over the last two editions so with Turkey as the principal sponsor this year it is a great achievement for all our initiatives. We can certainly expect around 15-17 people from Turkey to participate in totality the convention will see around 25-50 international delegates coming in to share their opinions, ideas and experiences. Also in year one, the convention had around 40-50 paid delegates, year two in Goa had around 140 paid delegates and we are expecting that number to be 300 this year. So an added element certainly is a more nationalized participation and an interesting fact worth mentioning is that this participation comes out of the EEMA family. So when I say that we are expecting around 300 paid delegates this year, only 40-50 of them are EEMA members and everyone else is coming from different genres of companies from across the country. In terms of content what we curated at Goa last year was absolutely fantastic. And our initiative is to up that level this year so we already have an agenda in terms of what we are doing and how the sessions are going to pan out. Much like previous years this year also we have a stellar line up of speakers like Omung Kumar who is a well known Production Designer and Director now, who will be delivering a session on ‘Nuances of architecture in the space of set design’, then we also have 4 international speakers coming in, Mr. Rob Van Heldan who has over 25 years of spectacular experience will be doing a session on floral arrangements, we also have Mr. Sumant Jayakrishnan who is a contemporary art and costume designer who will be doing a session of scenography and its applications in the space of private social events, we also have Ritu Dalmia and an International wine society doing a session on wine and cheese, so all are efforts are being initiated in bringing this convention at a world class level where the idea is to tell our delegates that weddings are not just about decorations but all about creating a wholesome and memorable experience. Q-The first edition of ICWF happened is Jaipur, the second one being organized in Goa and in the third edition we have come to Delhi. Any particular reason for Delhi being chosen as the city for the convention? A-Well, yes there is a reason behind this. After last year’s convention was over people found it to be an educative and informative experience and thus executives from many companies came up to us and shared that many people missed out on the convention as it had been organized pretty far away in Goa. Hence to make it more affordable and accessible for the industry it was required by us to organize this third edition either in Delhi or Bombay so we decided to go for Delhi. Q-What are going to be the highlights of GIWA 2015? A-The biggest draw this year for GIWA is that we have a big name coming as a process auditor this year. The announcement of the name will happen next week. The last date for entries is July 6 2015. Q-If you have to describe ICWF in just one line what would that line be? A-I would say-‘People who will attend will remember people who will not attend will regret.’ LATEST HEADLINES [Google, Linkedin, Facebook & Eurosport create experience zones at Cannes] Google, Linkedin, Facebook & Eurosport create experience zones at Cannes [Grant’s ‘Awesome Job’ campaign closes its second stage] Grant’s ‘Awesome Job’ campaign closes its second stage [Experiential campaigns that impressed at Cannes Lions ‘15] Experiential campaigns that impressed at Cannes Lions ‘15 [5 spectacular technology driven experiential campaigns] 5 spectacular technology driven experiential campaigns TAGS 2014 Activation Alcohol art Automobile awards Bacardi brands Children Concert Cricket CSR digital EEMA emf entertainment event Events Exhibition experiential experiential marketing Fashion Festival Food Football Goa India IPL Launch Marathon marketing MTV Mumbai Music Percept Showtime Social Social Media Sports Sunburn Technology Tourism Venue Vibgyor Wedding

Kokuyo Camlin celebrates World Environment Day

Keeping the tradition of celebrating World Environment Day – 5th June, Kokuyo Camlin Ltd–stationery and art material manufacturer in India organized ‘Camlin Green India Challenge – 2015’, an initiative of planting trees to conserve the environment. As a responsible corporate entity, Kokuyo Camlin and 130 Eco Task Force, who have been assigned by Government of India to fight deforestation in the hills of Uttarakhand,with the help of 6000 school children, planted one lakh saplings in Pithoragarh. To also commemorate the day, Kokuyo Camlin top management threw open the tree plantation competition amongst employees of the six Kokuyo Camlin factories located at Tarapur, Taloja, Samba, Vasai, Sangli& Goa. The factory with the maximum number of trees planted per employee was adjudged the winner and won a trophy and appreciation certificate. On successful culmination of the initiative, an elated Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “Kokuyo Camlin not only aims to make learning fun for school children but make significant contribution to the society. With this endeavor we have been promoting the use of Mechanical Pencils which not give provide great writing experience but also save trees. On the world environment we have been promoting this plantation drive both offline and online. At Pithoragarh, Uttarakhand we joined hands with the Eco Task Force to plant more than one lac trees in a single day with the help of 6000 school children. There were similar plantation drives across the manufacturing units of Kokuyo Camlin. We are also running a promotion through social media to make people contribute by planting virtual trees. Hope these initiatives will make the society including children more responsible towards environment.” The company microsite www.kokuyocamlin.com/camlin-environment-day also registered good participation with children planting virtual trees for which real trees in equal numbers were planted. Kokuyo Camlin through it mechanical pencils product range is in the forefront of dissuading the use of wooden pencils which clocks usage of a staggering 15 billion pencils. Nationally, Parle Agro and Parle Industries provided refreshments to all those involved in the initiative.

Toyota Kirloskar Motor organizes clean-up and awareness drive at Bidadi

Toyota Kirloskar Motor (TKM) reaffirmed its commitment towards a greener environment on the occasion of World Environment Day by announcing a Clean-up and Awareness Drive at Bidadi Town. The company has initiated various such programs in the month of June 2015 dedicated towards environment care and awareness drive. Today, over 500 Toyota employees joined forces to clean-up Bidadi town. This was followed by distribution of reusable bags and pamphlets across every household in Bidadi Town, aimed at increasing awareness. Present at the occasion were Mr.Asif Khan, Environmental Officer, Karnataka State Pollution Control Board, Ramanagara and Mrs. Sarojamma , President ,Bidadi Gram Panchayat,Mr. Ramakrishna , Panchayat Development Officer, Bidadi Gram Panchayat and Toyota official Mr. Naveen Soni, Vice President. Shekar Viswanathan, Vice Chairman and Whole – time Director, Toyota Kirloskar Motorsaid “We at Toyota Kirloskar Motor believe in conserving and propagating judicious use of natural resources in all ways possible. With this endeavor we take pride in spreading this message and also wish to inculcate a sense of responsibility among young mindsand the society at large for a greener tomorrow.” The Clean-up and Awareness Drive by Toyota received support from all corners. Over 200 saplings were planted inside Guru Bhavana, Ramanagara by 300 students with the support of education department. The value and significance of environment was further echoed to the student’s community with the distribution of handouts and posters highlighting the importance of World Environment Day in 435 schools across Ramanagara.

Conventional vs. Unconventional; experiential initiatives a marketer should opt for

Experiential marketing as a domain gives ample opportunity into the hands of a brand marketer to creatively market its product as per their own wish and commands. While most brands connect experiential activities as an extension to the brands overall image and message, there are also a number of brands who have created their own niche in the area by constantly coming up with unconventional and out of the box experiential marketing initiatives to charm their target group. With all brands today investing a significant amount of their marketing budget on experiential marketing initiatives, it is indeed a big question ahead of every marketer today. Should they opt for conventional and safe methods to experientially cater their customers or go for unimaginable and unexpected out of the box unconventional ideas for the same? Taking an example from marketing history, one brand that defines the term unconventional experiential initiatives in the country is Red Bull. Be it Flug-Tag championship or Redbull Tour bus, B-Boying championship or Air Race championship, the brand has always created diverse unexpected experiences for its consumers and all its initiatives have now become a reason why Red Bull is known as one of the most active brands in the country. Though its experiential campaigns have do not appeal to the masses but their uniqueness and authenticity have become the reason of the grand success for the brand. Skore condoms in the past have associated themselves with many safe sex campaigns and social awareness initiatives but none of the experiential ventures could give the brand the spotlight it truly deserved. This however changed with their last experiential venture which was a one of its kind fashion show wherein the garments were made by using-Yes, Skore condoms itself. The fashion show not only gave the brand a status of unabashedly creating awareness about contraceptives but also became one of the most buzz creating events of the year. With examples of unconventional experiential campaigns clearly proving of having a leg over conventional experiential campaigns; it is often questionable why don’t we see more of such unconventional experiential initiatives by brands? The answer to the above question can be the budget. Not all brands spend lavishly for customized experiences for their customers especially when they know that the reach of such initiatives are rather limited. Hence, even in the dynamic marketing environment today brands marketers call mass communication of advertisements as a safer bet on part of brand recall and revenue generation. Brands like Mondelez, Idea, Baggit, Yamaha, Kwality walls, Bru, Kitkat are distinct yet clear examples of brands trying to safely manage their experiential ventures. Most of their activities are limited to new ways of sampling for products or digital campaigns that make an experiential activity seem like a massive success however the real impact made is rather minimalistic. However low budget campaigns such as Ferrero Rochers Diwali activation and we chat QR code campaigns are still recalled by consumers among experiences of a lifetime. So what should a brand do? Come out with an experiential initiative out of the brands image? The answer to the above question is No. Brands today need not come out with concepts that do not relate with their respective brands at all. Doing that would be much more dangerous than playing a safe bet through general activations at malls. Brands marketers need to understand today that as the world of information and technology is evolving the consumers today need a more than usual initiative to be surprised from and for that the experiential ventures have to be carefully and not blindly designed. Brands like Tata Motors, Vodafone, Puma and Coca-Cola are examples of brands coming up with unconventional experiential campaigns that can easily be identified with the image of their brands. All experiential initiatives by the above mentioned brands be it T1 Truck Racing or Urban Stampede, Invisible Dance campaign by Coca-Cola or Anti-Gravity photo booth by Vodafone, are all examples of how brands can come up with unconventional experiential campaigns for brands within their identity and still nail it. So next time you ponder upon designing an experiential campaign for your brands remember unconventional is the way to go.

Natura performs spectacular aerial act at wedding reception in Delhi

Delhi is known for its grand weddings and keeping this image intact, a grand wedding reception was held atSudama Farms, Chatarpur, Delhi recently. Natura was roped in by Vinay Agarwal, an event manager, who was working with the Motwane Entertainments and Weddings to provide with a stunning aerial duet executed by Natura which would be a part of the complete production choreographed by Vaibhavi Merchant. Natura was briefed for a rigging system which would allow their International Artist – Jess & Yoko to move to and fro from the sides of the stage as well as an up and down movement. Considering the requirements, Natura team’s Site Manager DilipJadhav along with Head Rigger ShyamSanap set up a cross travel system. The main challenge for this event was that being international Aerial artists, this was the first time Jess and Yoko were asked to perform on hindi songs which were hard to comprehend and to recognize the musical cues. Secondly, the event witnessed various obstacles, from fire caused by a short circuit to rains and wind storms. The reception also witnessed acts from other stars like Amit Trivedi and band, Parineeti Chopra, Mansi Scott and Mona Singh and Cyrus (The MCs.) Celebrity Dancers – Salman Yusuf Khan (Winner of DID season 1) and Alisha Singh (DID runner up) were the highlights of Vaibhavi Merchant’s massive production.

Jurassic World comes to life on smartphone with Blippar

Blippar, the image recognition and augmented reality platform brings an experiential extravaganza of Dinosaurs for its patrons. With the release date of the movie Jurassic World nearing, Blippar brings to life the Dinosaurs on smart phone, leaving the viewer’s spellbound! With Blippar’s technology, consumers simply need to scan the posters of Jurassic World through their smart phones. They can then enjoy movie’s exclusive trailer and also take selfies with the dinosaur. Patrons can witness the giant move, breathe and roar akin to the real creatures in 3D on their mobile phones. Regarding the association with Universal Studios, Arnav Ghosh, Regional Director, Blippar India said, “Entertainment and mobility are two key drivers for children today! At Blippar we were excited to co create a magical AR interactivity with Universal to make a 3D dinosaur come to life from a phone! Blipp to have fun with your Dinosaur!” Jurassic World after its exhilarating trilogy in the past is the most anticipated movie of the year. Blippar has gone an extra mile to give this unique tale of epic creature, a new dimension, and connect the audience to the virtual world of Jurassic.