Rapid Metro Gurgaon joins hands with SABMiller to promote road safety

SABMiller India has joined hands with Rapid Metro Gurgaon Limited (RMGL) to promote responsible drinking and road safety. Rapid Metro commuters will be greeted by Respect the Road – Don’t Drink and Drive Mascot ‘Traffic Tau’ with innovative messages on responsible drinking and overall road safety. Respect the Road programme was launched in 2011 and is supported by the Gurgaon Police.
The creative programme messages will be promoted both at the platforms and inside the trains to encourage people to follow road safety rules and spread awareness to all.
Speaking about the alliance, Ms. Meenakshi Sharma, Vice President- Sustainability and Communications at SABMiller India said, “Promoting responsible alcohol behaviour is one of our key sustainable development imperatives. We are happy to associate with Rapid Metro Gurgaon to help us promote responsible drinking and road safety. The initiative should help us reach commuters in Delhi and Gurgaon who use rapid metro every day.”
Mr. Sanjiv Rai, RMGL Managing Director & CEO said, “Rapid Metro Gurgaon has been catering to its commuters providing safety and convenience. With the same thought we have partnered with SABMiller India’s ‘Respect the Road’ programme to promote responsible drinking and road safety. Through this initiative, we aim to reach out to more commuters and spread awareness about the programme.”
Other partners of the programme include Home Safe India – call a chauffeur partner, Radio Partners – Radio City 91.1 FM and TAXI partners Mega cabs. The programme is also being promoted on digital with innovative posts on Road Safety and urging people to look for alternatives to drinking and driving.