Everyone loves a good surprise. People love it when a certain unexpected moment stirs out a positive emotion in them and leaves them with a memory worth being cherished. Events too are unpredictable where an unexpected outcome to a situation can certainly make your audience take a notice.
Event organizers today can use the element of surprise to their benefit by using it to liven up the content of their event. A good surprise will not only bring uniqueness to your event but will also generate positive buzz among the attendees about the organizing company as a whole. We list 4 innovative ideas to add the element of surprise to your next event.
1- Check-in to Surprise
When your attendees are registering themselves for the event an added wow factor at this stage can be used to get them excited for the event from the get go. Technology like QR codes and mobile phone applications can be used efficiently for this purpose. One can use QR codes to allow the guests to register themselves or develop a procedure where the attendee can also avail surprises from the check in by scanning the mystery gift box through QR codes. A similar concept was used by the club Turquoise Cottage in Delhi recently and was voraciously admired by the audience. Also, mobile phone applications that already have the attendee credentials enclosed in them can be used to customize a surprise for a specific attendee or attendees as per the convenience of the organizer. The better is the surprise the more engaged the audience is.
2- Celebrity Presence
It is everyone’s dream to have a picture with their favorite celebrity when they are not expecting anything at all. A surprise photo session with their favorite movie star or the sporting legend that they adore can really bring out the best emotions in your attendees. All one needs to do is have a celebrity presence planned in advance and not advertise about it. Not only this move will help you as another engaging element to the overall event but the post event buzz created will help generate positive influence on prospective event attendees of future events.
3- Decorating ideas
The basic look and decorative contents of the event can also be used to infuse the element of surprise at events. One can easily use the photographs of event attendees to decorate the event premises and also use them to add captions to their photos and place it as the event backdrop. In case of a smaller audience the seats of the attendees can also be customized as per the likes and dislikes of the attendee. The genre of horror can also be used as a surprise at events with suddenly emerging scary objects are also tested and proven ingredients to wow audiences at events.
4- Audience Engagement
The surprise element can also be added to an event in the form of an audience engagement activity. An example of such can be a music performer involving the participation of the members of the audience for an overall song or a particular performance. The audience can also be expected to play a certain musical instrument kept hidden under their chairs. Similar concepts have also been effectively used in Global India Music Awards in the past and have been appreciated by the viewers as well as the audience. Also, the emcee at the event can use audience to involve them into many surprising activities such as an impromptu karaoke performance or fun filled activities such as a food fight, slogan contest, tug-of-war, kiss cam, live proposal etc. Such little surprises will add a positive flavor to the overall event that are guaranteed to win over the hearts of the audience.
