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EE News Desk
With summers at their peak, the need to refresh and chill is on the rise. As a step in the same direction, Celebrity Chef Vikas Khanna recently unveiled his latest book – Shaken & Stirred offering a large variety of simple and easy recipes of non-alcoholic beverages to help readers beat the heat this season at a glittering ceremony in Delhi recently. We MediaWorks who were assigned the task of organizing the launch also inculcated an array of engaging activities that allowed the attendees of the event to directly communicate with Michelin Star Chef. These activities ranged from Blind Tasting Games, Unique photo opportunities and Book signing games. Commenting on the launch – VinayKumar , Director We MediaWorks said “We have had a long relation with Chef Khanna and have worked closely on past launches and activities as well. This time was no different and was equally exciting to deliver quality and excellence at the launch.” The highlight of the launch was the refreshing setup and out of the box branding solutions like customized table pennants and bar displays. The launch was attended by members of the media and a large number of parents who came with their kids to learn more about how to beat the heat this summer for the Chef directly.
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Baggit, one of India’s handbag brands recently launched its digital campaign #PlayTheLifeGame. The campaign celebrates the many facets of a woman and Baggit as a brand complements each facet of her with its eclectic collection of bags. Therefore giving women the choice and the freedom to be what they want to be in the game called life. Baggit’s Play the life game campaign is an extended part of the core thought of Play the Life Game. The digital campaign is a part of this thought. The campaign kicked off on 9th May 2015, Saturday and within the 15 minutes of the launch the PlayTheLifeGame hashtag was trending on Twitter across India on the 3rdspot. The digital campaign was aimed at driving up visibility and engaging the target audience in a fun conversation showcasing the many moods of a woman along with SS15 collection of Baggit. The entire campaign tied in to a call for action on the Baggit website for purchase. The campaign included a series of interactive films which were divided into different expressions – one for each mood- Carefree, Liberated, Feisty, Naughty, Determined, Daring & Offbeat. One can select the mood according to her choice. At the end of the video one has to nominate a friend who you think is having the same mood. This lead to a lot of tags and conversation on the social media pages of the brand. Commenting on the campaign, Vicky Ahuja, Director Sales & Marketing, Baggit said, “We have been overwhelmed by the response that the campaign has received. The conversation and pace of the campaign has kept us on our toes. It’s not only interesting but really cool to see the amount of fun and engagement that the audience is having with the campaign. Plus it has been really effective for the brand and fits in perfectly with our campaign messaging.” The campaign spans over six weeks. Within the first few days it has got a good start, but there’s more on the cards over Baggit’s various social profiles. Jack in the box, Mumbai took over the digital duties of Baggit India from 9th May to launch the Baggit Spring Summer Campaign 2015. While there were updates on Facebook about the videos and the nomination, there was quite a buzz generated around #PlayTheLifeGame as followers tweeted about, watched and shared the different mood videos. Moments after the launch of the activity, #PlayTheLifeGame trended in India.
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Global property consultancy, Knight Frank, in association with Rolls-Royce Motor Cars Mumbai and Anmol Jewellers, hosted the launch of ‘The Wealth Report 2015’ at Taj Lands End, Bandra on 10th April 2015. This yearly issue provides an insight into the attitudes of ultra-high-net-worth individuals towards property, investments and spending patterns across the globe and provides an annual analysis of wealth flow and property investment around the world. Producer Ramesh Taurani with wife Anmol Jewellers added sparkle to the evening by showcasing the ‘Era of Design’, a fashion show with Jade by Monica & Karishma as their clothing partner. Femina Miss India 2012 Prachi Mishra and Miss India Universe 2013 Manasi Moghe sashayed down the ramp in Anmol’s jewels and Jade’s beautiful creations to conclude the glittering showcase which was harmonized with live Sufi music by Anuraag Dhoundeyal. (L-R); Monica; Mansi Moghe- Femina Mis … chi Mishra- Femina Miss India 2012 Celebrities spotted at the event included Shankar Mahadevan, Preeti Jhangiani, Parvin Dabbas, Urvashi Sharma Joshi, Varsha & Ramesh Taurani, Divya Khosla Kumar, Wardha Nadiadwala, Rahul Roy, Tisca Chopra, Kaykasshan Patel, Babita Malkani, Riva Bubber, Nisha Jamwal, Jaya Misra, Venugopal Dhoot, Indu Shahani and Malti Jain. - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Actor Rahul Roy Shishir Baijal, Chairman & Managing Director, Knight Frank India said, “The definition of luxury living has evolved with the changing times. Understanding the new aspirations, Knight Frank as a company has been associated with the Luxury segment for over 100 years and has some of the finest luxury homes currently mandated with the firm across the globe. Keeping the momentum alive, we are happy to partner with Rolls-Royce & Anmol Jewellers and present before you the 9th edition of Knight Frank Wealth Report.” - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Actress Preeti Jhangiani Mr. Sharad Kachalia, Director, Rolls-Royce Motor Cars Mumbai Navnit Motors Pvt. Ltd. – “The Wealth Report 2015 launch in collaboration with Knight Frank & Anmol Jewellers was a great synergy between Fashion, Lifestyle & Passion and the right platform for networking with Ultra High Networth Individuals.” - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Grand finale with Ishu Datwani- Director Anmol Jewellers alongwith Designers Monica & Karishma for Jade-II “It is a great privilege for Anmol Jewellers to collaborate Knight Frank, Rolls-Royce and Jade by Monica & Karishma to design an exclusive evening which celebrates luxury, glamour and fine living with utmost panache. We believe true luxury is about creating experiences which captivate your heart & imagination, which is what we have always strived to achieve when it comes to our designs and relationships.” said Mr. Ishu Datwani, Founder, Anmol Jewellers Ishu Datwani Director Anmol Jewellers along with Jade designers Monica & Karishma - See more at: http://everythingexperiential.com/knight-frank-partners-with-rolls-royce-anmol-jewellers-to-launch-the-wealth-report-2015/#sthash.1nqSOoiR.dpuf Ishu Datwani- director Anmol jewellers with Actor Pravin Dabbas with wife Preeti Jhangiani Ishu Datwani- Director Anmol Jewellers with Fashion Designer Babita Malkhani Ishu Datwani with Shankar Mahadevan & Siddharth Mahadevan
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Cricket Association for the Blind in India (CABI) affiliated to Paralympic Committee of India (PCI) and World Blind Cricket (WBC) recently announced Indian Blind Cricket Team’s Tour to England for Bi-Lateral Series and Bahrain for friendly matches. England and Wales Cricket Board (ECB) have invited Indian Blind Cricket team to play 3 T-20 and 3 One Day International matches in England from May 24th – 31st in England. While Men in Blue will be in Bahrain from 1st- 4th June 2015. The team will arrive in India on 5th of June. The team has been practicing in Valsad, Gujarat since 18th May and is all set to take on the English. Taling about the series Captain Shekar Nayak said: “The team is well prepared and is in good form. Recent experiences of playing zonals and earlier World Cup wins make me confident of a win in the Bi-lateral series too. We have a good coach who has been working hard with us and the boys are very determined.” Mahantesh G Kivadasannavar General Secretary, CABI said: “The proposed tour is very important as the champions are playing first international tournament after the World Cup victory. This will be a good preparation for the forthcoming 2nd T20 World Cup for the blind in 2016 . We are going to host it and hoping to organize the tournament in multi cities at a grand scale. It is a great honor and pleasure that Ms. Caralisa Monteiro popular playback singer from Bollywood and exceptionally good sports person herself has kindly agreed to be a Brand Ambassador for CABI. I am sure her association with us will boost our image and bring lot of support from various quarters including Bollywood.” Caralisa Monteiro, Singer and Brand Ambassador, CABI said: “This is a really special day for me to be a face of CABI. I am feeling proud and honored to share the stage with these real life champions. I am sure they will repeat the history and will make us all proud again. I humbly appeal all the Indians to once again cheer their heart out for the Men in Blue”.
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Cricket lovers all over the country had one more reason to enjoy the on-going cricket season reached in its final leg. Ola, mobile app for personal transportation and the official cab partner for 5 IPL 2015 teams recently announced that it has tied up with Hard Rock Café India to offer every customer a free drink / beverage during the semi-finals when they take a ride to the Hard Rock Cafe outlets in their city through the Ola app on May 22nd. As part of the offer the customers simply had to flash their trip invoice on their phones to get their free drink/beverage. Hard Rock Cafe also created dedicated zones to screen playoffs during the final match. To participate, customers had to enter the code ‘Matchnight’ in the Ola money recharge screen. A few lucky fans also got access to an exclusive all expenses paid treat at Hard Rock Cafe outlets during the finals. “This cricket season has been a great success for brand Ola through the association with five IPL teams. We have been able to engage with cricket fans like never before, with our Twitter and Facebook campaigns this season. Through our partnership with Hard Rock Cafe, we aim to take this engagement to the next level. We are now offering our fans a chance to enjoy the last few matches in style by being a part of the private screening of the match at Hard Rock Cafe in their city. We will ensure they have a great experience during the all-expenses paid evening dedicated to the love of cricket, at Hard Rock Cafe”, said Sudarshan Gangrade, Vice President – Marketing & Alliances at Ola. Vikram Varma, Associate Vice President – Marketing, Hard Rock Cafe India said, “We are happy to join hands with Ola in their efforts to pamper cricket lovers. We will ensure that Ola’s guests have a great time with us in this last leg of the exciting cricket season.” Along with ensuring that customers have a good time during the cricket season, Ola also enabled deserving drivers to watch their favourite player play. Basis their performance & passenger rating drivers were chosen across the country & were given free hospitality tickets so that they could watch matches along with family & friends. Md. Mohsin Khan, Driver partner at Ola Mumbai said, “Cricket is my passion & I have always enjoyed watching it but never got a chance to go to the stadium. It has been difficult to find time amidst driving but I was overjoyed when Ola gave me tickets to watch the match with my family. Watching it on TV is good but seeing it live was a dream come true for me. I could watch it around my duty timings so I didn’t lose out on business as well. This has just motivated me to perform better & win tickets next year also!” Ola had also announced the launch of its “TypesOfFans” social media campaign. The campaign, which was live on Facebook and Twitter, offered a drivers’ view of the different types of cricket fans that they get to travel with during this IPL season. The campaign was been conceptualized and created in-house by Ola.
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Percept ICE, a company of Percept Limited, managed the on ground activation & provided innovative branding solutions to Zee at the MELT Exhibition 2015, a festival of creativity for the advertising, media, digital and marketing industries. ZEE partnered with Kyoorius to launch ZEE MELT 2015. This festival took place on the 21st & 22nd May, 2015 at Worli, Mumbai. Percept ICE executed the entire on-ground Activation and provided Innovative New Age-Technology driven Branding Solutions to ZEE at the exhibition. The 2 days were filled with seminars, exhibitions and workshops, culminating with the Kyoorius Advertising and Digital Awards Night on 22nd May at NSCI Stadium. The iconic Nehru Centre and NSCI at Worli were transformed into a zone of buzzing activity, a hub that attracted over 5,000 people over two days, who connected over the topics of creativity with marketing. ZEE MELT 2015 included content divided across 4 key pillars viz. Learning, Networking, Showcase and Celebration. Events under these headers were driven and curated by content partners and participating brands at ZEE MELT 2015. Each of these events gave delegates the opportunity to gain real insight into the creative communications industry from industry specialists.
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As a tribute to the spirit, passion, talent and dedication of all its associates, JW Marriott Mumbai Juhu is celebrating the “Associate Appreciation Week 2015” from 25th May- 28th May, 2015. The Associate Appreciation Week is an annual week-long celebration for associates across Marriott properties worldwide, acknowledging them as the true essence behind excellent customer service. Every year, JW Marriott Mumbai Juhu allots a special theme to be followed as a part of the Associate Appreciation Week . This year the theme chosen will be biking. The employees will be divided into four teams, namely, Harley Davidson, Ducati, Royal Enfield and Kawasaki. All employees, right from the General Manager of the hotel, the management teams to the associates will participate in this extravaganza. Divyangana Srivastava, Director of Human Resources, JW Marriott Mumbai Juhu says, “We know that our employees are the core reason for this business flourishing. This is a medium through which we want to thank them for passionately serving our guests and keeping Marriott’s deep-rooted culture and core values thriving.” The Associate Appreciation Week is an extravaganza of fun & interactive activities such as games, dance competitions and fashion shows which encourages team work and enhances employee camaraderie. Elaborating further on the plans for this annual event, Mr. Pavithran Nambiar, General Manager, JW Marriott Mumbai Juhu, adds, “JW Marriott Mumbai Juhu has always been very active and connected to our guests on social media platforms. This year, we will be putting together a short video of all the special moments and memories we’ve had at the hotel. We have also planned a special social media campaign, #IamJWMarriottJuhu where we will share associate short stories.” The “#IamJWMarriottJuhu” campaign is an initiative which will document and showcase the lives, stories and journeys of associates at the hotel. This is a way to engage and connect with guests on an emotional level. Through this initiative, the hotel aims to positively impact the lives of their employees as well their guests.
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Percept Live, the promoter of dance music festival, Sunburn, has recently announced the dates of Sunburn Goa, which has grown into one of the world’s largest music festivals and will now be a 4 day event. The festival will be held on the Northern shores of Vatagor, Goa from 27th – 30th of December 2015. A highlight this year will be incentive this year is the ticketing policy where fans can avail the payment-in-installments scheme – 50% at the time of booking and 50% within a period of 45 days. An incentive, which has never been offered by any music festival, making Sunburn once again, the thought leader. Also this year you get 4 days of Goa festival for the price of 3 days since the net pricing has been kept the same as last year for the fans. Gear up for another sun soaked year in Goa as the early bird tickets for sunburn Goa, will go live exclusively on www.sunburn.in on 27th May 2015 from 12 noon onwards. Sunburn attracts multiplied audiences year after year from different nations with it’s’ credibility built on the pillars of massive audience patronage. This is the 9th edition of sunburn goa which aims and promises to deliver the world’s best in technology, music and production in a great web of artistry. The first ever Sunburn festival in 2007 attracted a crowd of 2,000. Last December, Sunburn Goa was attended by almost 3,00,000 people. In 2014 alone, 96 Sunburn events were held across India; overall 7,00,000 people attended them. Over the last 8 seasons, Sunburn has hosted some of the most adept artists including Above & Beyond, Afrojack, Armin Van Buuren, Avicii, Axwell, Carl Cox, David Guetta, Deadmau 5, DVLM, Fedde Le Grand, Hardwell,Knike Party, Krewella, Nickey Romero, Paul Oakenfold, Sander Van Doorn, Sasha, Swedish House Mafia, Tiesto etc. Music lovers can expect to witness a festival unlike any other as Sunburn Goa 2015 gears up to present an all encompassing experience that will see a cosmic mash of dance music genres, state of the art experiential zones and phenomenal production spanning over 5,00,000 sq. mts. of mountain top venue at Vagator, making this an extravaganza of mammoth proportions and maintaining its reputation as a must-attend festival for any EDM enthusiast. Some of the Highlights of Sunburn 2015 are; MASSIVE PRODUCTION: Each stage with its own creative concept and technological innovations, will reflect some of the ace production design teams from around the world. And, the main stagewill be one of the biggest stages in the world. A super-mega-stage, the Sunburn Goa main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama -that’s how India puts on a show for the world. With numerous artists and over 300 hours of music across stages and eventsincluding trance, house, electro, techno, drum & bass, psychedelic and experimental FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs! FOOD COURTS: Elaborate food courts emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush. The bars this year will be set up in interesting formats and designs as well as will have exciting cocktails for the fans. ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment of Goa. Sunburn is all about eco-friendly activities. 40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Movie Theatre, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Volley Ball, Football, Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on. FLEA MARKET: This year, Sunburn Goa will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties. UNLIMITED PARKING: The size of Sunburn’s new Vagator home, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! AFTERPARTIES: Since we are smack in the center of North Goa, fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around North Goa. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, Suburn promises to be a festival for the true dance music fan, for whom music is a way of life. It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival. LIVE. LOVE. DANCE.
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‘Timeless ideas will always ignite inspiration’ said Film Director Bharat Bala as he addressed the players from the events world at EEMAGINE 2015, coincidently themed ‘India Inspired’. Reminiscing about his collaboration with AR Rahman for the reinvention of ‘VandeMataram’ Bharatbala explains that the concept of creating a public service campaign came easy but the challenge was in making it ‘cool’ for the younger generation. Another huge challenge was to generate funds for the project. He says, “we approached several brands with the concept but just couldn’t identify wth someone who carried the same passion as us”. Owing to his jet-setting lifestyle he had managed to establish fairly cordial relationships with the airport staff. He purpoself would travel business class in the hope to “pull some strings” and be seated next to someone influential who could relate to his idea for ‘VandeMataram’. He adds, “One day I found myself sitting next to Jayaraman of Colgate on an aircraft and I immediately pitched my idea to him. As luck would have it, he was sold. We arranged to meet later and he signed me a cheque of 5.5 crores based on sheer belief on the concept. “ VandeMataram was aired on Doordarshan and several satellite networks causing an almost catalytic reaction. “Brands that were approached earlier but had denied now came forward to try and attach themselves with the campaign, but we refused and held Colgate’s hand the entire way”, adds Bharatbala with pride. I strongly feel the critical drivers that made this campaign work was our honesty and pure love for the idea. Calling the ‘Make in India’ campaign and ‘Swach Bharat’ campaign, a wasted opportunity, Bharatbala concludes Brand communication should not just be about ‘communicating’, it should be about communicating with the heart’. Sharing centre-stage with Bharatbala was Award Winning Film Maker Rakeysh Om PrakashMehra of Rang De Basanti, Milkha Singh and Delhi 6 fame. Putting forth his thoughts on ‘inspiration’ Mehra believes that although his is a proponent of creating ones own path, there are always torches that have lit the way before and one can grasp tremendous learning from individuals who’ve traversed “a road less travelled”. Talking about the challenges with the government in releasing his rather “controversial” films Mehra states, “The only reason my ideas have ticked with the public is because they came from the heart and were made with sheer love and strong conviction towards an issue.” To complete his stance he concludes, “You need to love and believe in yourself. A group of people make a family, a couple of families make a society, societies make a nation and nations collectively make the world. Start with yourself first, that’s the first step to collective change.”
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Every once in a while organized is a music festival that though looks incredibly promising on its golden wrapped advertisement brochures and invitation cards but fails rather miserably in terms of its execution from the get go. But rarely, just rarely organized is an event of same genre that you can’t help but admire, appreciate and completely surrender yourself to. “Emerge Music Festival’s” Delhi tour organized by Viacom 18 on 21st May promised to bring to India the greatest, freshest and newest musical and art experiences from across the world. The tour which was headlined by 2 times Grammy-Award nominees Alt-Jwas looked upon with a lot of expectations by the alternative rock music lovers in India and the festival turned out to be a crowd-pleaser in every sense of the term with fans moving out of the Indira Gandhi Sports Complex with a consistent smile on their faces. Unlike most recently organized other music festivals in the country Emerge Delhi had its focus solely set on the content that the festival had to offer. As soon as one entered the arena at Emerge they could easily be surprised by how little did the festival by Viacom 18, (a global brand behind the unabashedly incredible IP like Supersonic) had to offer in terms of the venue decoration and surprising elements. Barring a life balloon of Vivo Smart Phone, installation of a giant monster drink and a free makeover section by Hindustan Unilevers TIGI, the venue hardly had anything interesting to offer. While for most music festivals this might be one of the biggest disadvantages but in case of Emerge the music loving attendees however looked happy with the absence of too many distracting elements allowing them to solely focus on nothing but the music A fact that makes Emerge standout in terms of delivery was how beautifully the event faired in terms of time management.Not only did the event begun and end bang on time but the smooth flow of performances one after the other sustained the growing engagement of the audiences present. The opening act performed by post fusion, psychedelic band Advaitaadded to the audience’s enthusiasm as the alleged party of the year already started even before the main performers had come up on the stage. As advertised, at sharp 8 Alt+J got on to the stage and shook the foundation of Indira Gandhi Sports Complex off its foundation by their phenomenal performances. Rajiv Singh Sodi, 27 year old businessman from the city said, “This is exactly what you want in a music festival. Give the performers the musical equipment that they need and allow them to take the audience by storm.” SebaSodi, 19 from Delhi University said “Most music and dance festivals today in an attempt to increase their value try to offer too much on the plate and that makes the event chaotic rather than an experience you would want to remember. I paid 3000 bucks to come here and listen to Alt+J rock me and in the manner the festival has progressed so far I feel I have already received the value of my money.” Another interesting highlight of the festival was the performance by Singer-Songwriter PrateekKuhad. With the language of his music being multi-lingual, theaudience was able to connect more to the performer as he performed the songs from his new album “Tokens and Charms”. Coming down to the main content there is no doubt that Emerge was showcase for the immensely talented performers Alt+J, who with their magnificent performances created a frenzy that left the audience dancing, hooting, applauding and mesmerized till the very end. This was the first time that the English Indie Rock Band had come to perform in India and the impact they created at the festival is certainly going to make them a regular demand for upcoming musical festivals. With tremendous scope of improvement in the sanitation facilities department Emerge Delhi, by Viacom 18 is a testament of the fact that a successful musical event is not merely a conglomeration of loosely attached diverse elements into an event format but allowing the main content of the festival i.e. the performers to take the center stage and blow the audience away with their magnificence. I wish more music festivals organizers take a note from this event on the fact that ‘Simplicity while organizing and Sensation while execution’ is the ultimate success mantra for an event. You don’t always need to have the most elite, expensive and exquisite meal to curb your hunger, sometimes a sincerely cooked home meal does the trick.
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