With summers at their peak, the need to refresh and chill is on the rise. As a step in the same direction, Celebrity Chef Vikas Khanna recently unveiled his latest book – Shaken & Stirred offering a large variety of simple and easy recipes of non-alcoholic beverages to help readers beat the heat this season at a glittering ceremony in Delhi recently.
We MediaWorks who were assigned the task of organizing the launch also inculcated an array of engaging activities that allowed the attendees of the event to directly communicate with Michelin Star Chef. These activities ranged from Blind Tasting Games, Unique photo opportunities and Book signing games.
Commenting on the launch – VinayKumar , Director We MediaWorks said “We have had a long relation with Chef Khanna and have worked closely on past launches and activities as well. This time was no different and was equally exciting to deliver quality and excellence at the launch.”
The highlight of the launch was the refreshing setup and out of the box branding solutions like customized table pennants and bar displays. The launch was attended by members of the media and a large number of parents who came with their kids to learn more about how to beat the heat this summer for the Chef directly.
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