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EE News Desk
Scott Sports India, a premium Swiss bicycle brand hosted it’s Community Breakfast Ride in association with Fast & Up India at Andheri. The breakfast ride was followed by a Bike Talk session on biking & hydration at the Doolally Tapooram, Andheri conducted by M.S Sriram, Scott Product Specialist and Nagaraj Harsha, Business Development manager – Fast & Up India. The ride was open to all cyclists and witnessed approximately 100 cyclists. Jaymin Shah, Country Manager, Scott Sports India said, “NO SHORTCUTS has been Scott’s ideology from its inception. With this ride we are encouring the people to take up cycling. Cycling is not only a healthy habit but also a sports that is entertaining, encouraging apart from being a health dose and a lifestyle in itself. We are really happy to organize such initiative and also associate with FAST & UP India.” The community ride started from the Scott Official Dealer Bike Shark, Andheri, progressing towards the Doolally Tapooram, Andheri. The ride not only witnessed the kids but also adults and senior citizens who came together to pedal up for the healthy lifestyle. This breakfast ride was then followed by scrumptuous breakfast and Bike Talk session on biking and hydration at the venue. The Swiss based company, Scott Sports, is a global multisport company with a product portfolio that spans five sports Cycling, Running, Motorsports, winter sports and outdoor. The company focuses on building a strong connection between these five segments and providing a complete year round head-to-toe program for each season. The most important goal for Scott is to build the best products for the sports they love and are passionate about. Scott dates back to 1958, when Ed Scott revolutionized skiing by inventing the first aluminum ski pole. Since then, it brought a series of innovative products to the market in each of the sporting segments that they carefully added to their portfolio. Scott introduced its first mountain bike in 1986 which since then saw a series of launches, each better than the next.
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LeEco the international internet and technology company has partnered with the Montreux Jazz Festival 2016, adding on to the premium content offered on the LeEco smartphones post IIFA 2016. Consumers of LeEco smartphones can live stream the performances of the fest which is in its 50th year starting July 4, 2016. This is one of the 50 plus concerts that LeEco smartphone members get access to as part of the unique membership program of 'supertainment'. Commenting on this association, Debashish Ghosh, COO Content LeEco India said, “We recently partnered with IIFA 2016 and handpicked two of our lucky members to be part of the IIFA celebration. This was an exclusive offer to our LeEco members. We understand the demand for diverse and genre specific content that our audiences have - and are committed to providing the same. Our association with Montreux Jazz Festival is of course targeting the niche Jazz music aficionados. Similarly, our other Music concert associations - that are streamed in future will cater to other genres - ranging from Rock to Fusion to Blues to Jazz - basically covering all forms of music - but exclusive to only our Members. For the duration of Montreux Jazz Festival our members will have the opportunity to access over live streaming, some of the best know Jazz musicians from across the globe. LeEco believes that such exclusive Content, Experience and Services (more details will be revealed in future) will ultimately drive consumer attention and engagement in our Ecosystem of Products and Services. And this will be the differentiator tomorrow.” Today, smartphones are more of an entertainment device and considering this mind set LeEco is offering Superphones that are not just communication devices but offer finest of entertainment, SUPERTAINMENT. LeEco is one of the pioneering companies in the world to understand consumers' needs and has designed its Superphones to provide consumers a content based ecosystem, which would give them an overall unique experience. It's content membership model is the only model of its kind in India where in the consumers can enjoy access to superlative content free for 1 year. LeEco has tied up with Eros Now and YuppTV, through its platforms - Levidi and LIVE. For music fans, LeMusic - our free Music App - will be powered by Hungama and also adding other music sources to create a vast catalogue music across genres.
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Advantage Conclave: Bihar 3.0- Ummeed Ki Udaan was hosted by Advantage Services on April 16, 2016 at Hotel Maurya, Patna. The event, was inaugurated by Honourable Chief Minister of Bihar – Mr Nitish Kumar, and witnessed participation of an eclectic panel of intelligentsia. The inauguration was followed by his one-on-one interaction with an eminent journalist Mr Shekhar Gupta. During the discussion Mr Nitish Kumar shared his views on his vision of Bihar 2025. The Conclave was a knowledge session to focus on several critical issues that revolve around Bihar- to help get a better insight into the present socio-political and economic aspects of the state. It turned out to be a well-rounded informative program. Bihar 3.0- Ummeed Ki Udaan aims at exploring the potential of Bihar with respect to its market performance (business), governance, infrastructure, education and other important sectors. The guests and speakers were engaged in talks related to perceptions about Bihar versus the reality. It was a step taken to bring Bihar in the national spotlight by breaking the stereotypical image of a ‘backward’ Bihar and to prove that over the years the state has progressed on all fronts. It seeks to bring together the veterans from the PR, Event and media industry on one platform to brainstorm with the object to pursue the goal of development in Bihar. The conclave was conceptualized by the Advantage Media Group which was also the official host of the event. Gearing for its 25th Anniversary in May 2017 the annual Advantage Conclave has been initiated in order to honour the Group’s 24 years of work in the industry. The Advantage Group has also joined hands with two of the biggest names in the Communications and Event world, PRCAI and EEMA. The working theme of the first edition of the Advantage Conclave was ‘Bihar 3.0 Ummeed Ki Udaan… the next step towards Bihar’s growth’. The objective was two-fold; firstly to highlight the key issues, challenges, opportunities and aspirations of Bihar and secondly to showcase some of the successful Biharis’ by recognizing ten proud sons/daughters of Bihar who have made us proud in their chosen fields by breaking free from the shackles of a ‘backward’ society. Around six panel discussions covering topics like ‘Communicating for a new Bihar: Challenges and Opportunities’, ‘Young & Restless: The Dilemma of the Youth to Drive Change’, ‘The Path to a Healthy Bihar’, ‘Showcasing Bihar’, ‘Education in Bihar: Expectation versus Reality’, and ‘The Untold Bihar’ took place. There was a participation by 35 speakers who proposed ideas to deal with issues of serious concern in the fields of education, health, communication, entertainment and so on. Key note speakers included Shri Nitish Kumar on ‘How can Bihar develop in the next decade?’; Sanjay Seth, Chief of Operations, Healis- Sekhsaria Institute for Public Health on ‘SWASTH BIHAR: Tobacco Free Bihar’ and B K Radhika Behen, Spiritual Leader on ‘Stress Free Life’. The conclave was a conglomeration of the ‘crème de la crème’ of the PR and event world members, policy makers, bureaucrats, corporates, educationists, NGOs, media representatives, government leaders and citizens of Bihar, amongst others. The aim was to collaboratively understand factors that will help facilitate the development of Bihar. A few eminent speakers included Nitish Kumar, Chief Minister, Bihar; Ashok Choudhary, Education Minister, Bihar; Nitin Mantri, President, PRCAI; Sabbas Joseph, President, EEMA; Shishir Sinha, Founder Member-Secretary, Business Editor, ABP News Network; Anand Kumar, Founder, Ramanujan School of Mathematics (Super 30); Syed Saba Karim, Former Indian Cricketer; Ishteyaque Amjad, Vice President, Coca-Cola India and South West Asia; Yameen Mazumder, Chief of Field Office, UNICEF Bihar and others. The conclave concluded with a Felicitation and Valedictory ceremony chaired by the Hon’ble judges of Patna High Court. Under this Ten Sons/Daughters of Bihar were felicitated for their contribution in their respective industries. We are hopeful that this initiative will definitely help turn the dream of a better and brighter future for Bihar into reality and give a whole new meaning to ‘Bihar’. Event & Entertainment Management Association (EEMA) and Public Relations Consultants Association of India (PRCAI) were official partners at the event.
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Fempowerment Women Achievers’ Awards 2016 is an initiative of Molecule Communications, aimed at recognizing women achievers across different fields so that they can inspire others to bring change for good. As a broadcaster committed to empowering women to making a difference to Indian society, Zee TV has associated with the awards and will be telecasting the ceremony. The members of the Main Jury examined the shortlisted names from amongst hundreds of nominations at St. Regis, Mumbai on 7 July 2016. The shortlisted nominees were subjected to rigorous on-site reviews by Independent Experts as they were achievers in their respective fields. The winners will be declared at the award ceremony to be held at Film City, Mumbai. The jury members included noted director Mr. Subhash Ghai, Chairman & Editor in Chief - Business World Mr. Annurag Batra, Global Head For Leadership, Learning & People Management - Essar Group - Mr. Adil Malia, Senior Lawyer Ms. Mrunalini Deshmukh, noted Journalist & Author Ms. Bhawana Somaaya and MD- Morgan Stanley Mr. Ridham Desai. “Proud to be associated with Fempowerment women achievers awards. The categories and uniqueness in the concept is very good. Congratulations to Molecule and Zee for this initiative” said Mr. Ridham Desai, Managing Director, Morgan Stanley India. “The motto of our awards is to empower, encourage, applaud and create more achievers. We have focused on the nominees through the rigorous process of our team at Molecule; it is a result of hard work & thorough research of 7 months. We are grateful to all the Jury members (Screening & Main) for investing their precious time to ensure we get the BEST ACHIEVERS!!”- Ms. Kiren Shrivastav, Founder - Fempowerment Women Achievers Award & CEO Molecule Communications Pvt Ltd. Ms. Bhawana Somayaa, Critic Columnist & Author said “The awards are a sincere effort in a new direction.” Zee TV & Zee Studios Business Head Akash Chawla said, “As a powerful medium of influencing positive changes in society, Zee TV has pioneered socially relevant television programming and addressed pertinent, topical issues over the years. The objective of Fempowerment Women Achievers’ Awards is in sync with our commitment towards the cause of empowering women. The idea is to recognize and acknowledge the contribution of women achievers across fields who will be role models to countless other women in India.” Fempowerment Women Achievers Awards (http://www.fempowermentawards.com/) is an initiative of Molecule Communications where women achievers are honoured in their respective fields, the USP of these awards is their transparency, the one and only Women Awards where the nomination process is open and anyone can nominate any woman. Nominations have been received from the every corner of the country in all the 16 categories including Special Recognition for a Man by Women. The winners were selected after a strict and unbiased process through the Screening Jury and the Final Master Jury comprised of professional and respectable names from the society.
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Creating an association with India’s youth culture, Casio India Private Limited has taken another step in reaching out to the niche genre of heavy metal music lovers of the country. G-Shock has partnered with India's biggest Heavy Metal Festival, ‘Bangalore Open Air 2016’ to take the metal music talent of the country at international level. To promote the best of metal music bands of the country and bring life to heavy metal genre, G-Shock has initiated ‘Wacken Metal Battle’ in collaboration with BOA 2016 in eight metro cities. G-Shock Waken Metal Battle will reach out to the metal music loving community through eight thrilling pre gigs. The final leg of battle of the bands is scheduled for 8th July 2016 at Vapour, Bangalore. The grand concert day, will celebrate metal music with live performances by best international bands on 9th July 2016 and announcement of the Winner of the ‘Waken Metal Battle’ who will enjoy exciting prizes. In its endeavor to hunt for the best of Metal Music Band of India, G-Shock Waken Metal Battle has travelled to heavy metal loving cities like Guwahati, Kolkata, Bangalore, Mumbai, Chennai, Pune and Hyderabad. The shortlisted bands include Godia, Gaia’s Throne, Corpulent Deformity, Vidyut, Jammers Graveyard, Rectified Spirit, Godless and Kryptos. The winner of the battle will be titled as the “G-shock band of the year”. G-Shock is extensively leveraging its association with ‘Bangalore Open Air 2016’ to create strong brand awareness and aggressively reach out to the young and energetic consumers. This year, BOA 2016 is only about to get louder and heavier featuring the best metal acts from all over the world including Polish Death/Thrash Metal band Vader, Swedish melodic metal group Soilwork, Canadian band Skull Fist and Egyptian American band, Nader Sadek along with Indian metal bands.
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Mantri Square, a shopping centre in Bangalore, presented a unique and never seen before event to spread the message of sustainable environment. With every 5th of June being celebrated as World Environment Day, a cyclothon – “The Environment Crawl: Pedal for the Planet” was organized with the aim of spreading awareness about saving and preserving the environment and how one can fight climate change. This initiative was supported by “Go Green” – a cycling troupe and the event was conceptualized and executed by WOOT Factor Events Pvt Ltd. This initiative was encouraged and supported by Indian cricketer Mr. Karun Nair, IPS (security and vigilance) Mr. B.N.S Reddy, Mr. Aditya Sikhri, CEO, Mantri Developers (Retail and Commercial), Mr. Majid Mashfej (Head-Mall Management) and other dignitaries from Mantri Mall Management Team. The event was flagged of by Mr. Majid on 07:15 am at Mantri Square and moved to its first check-point - Government Pre-University College, Malleshwaram where the participants planted saplings with children of Shantidham charitable trust orphanage followed by a pit stop at Iskon temple for a brief snack break. The final stop was at the Rectangle Park opposite Mantri Square where the participants took up to watering plants. There was also an interactive session conducted wherein fans intermingled and clicked pictures with Mr. Karun Nair. Speaking on the occasion Mr. Amit Relan, Co-Producer WOOT Factor Events Pvt Ltd quoted “We are grateful to the people of Bangalore and everyone who were associated with this wonderful initiative and made it a success. With Global Warming reaching levels never seen before, we as responsible citizens of this world need to come forward and upkeep the task of protecting our planet. It is now our turn to give something back to Mother Nature.”
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Sula Vineyards, the largest wine producer in the country hosted an exquisite wine and food pairing event at Hotel The Lalit, New Delhi. As part of the tasting, Ajoy Shaw, Chief Winemaker, Sula Vineyards presented an array of award-winning wines from the house of Sula and complimented them with diverse Indian delicacies served on the platter. From starters to desserts, Shaw introduced attendees to the culture of Indian food and wine pairing while coupling the spiciest to the mildest dishes with the right wines. Starting with Sula Brut Tropicale, Sula’s first Blanc de Noirs, Ajoy commenced the tastings event by pairing it with Pheni Paratha (shredded and flaky flatbread) and mildly spiced Bhutte ke kebab (corn patties). Made by blending 70% red grapes and 30% white grapes, Sula Brut Tropicale is prepared using the traditional method of champagne. Its beautiful pale-coral bubbly bursts of passion fruit and peachy aromas, with a prolonged nish of red berries on the palate makes it ideal for drinking with mildly spiced food and bread. Next on the list was the Sula Sauvignon Blanc, Sula’s award-winning wine that acquired Gold medals at the Indian Wine Consumers Choice Award consecutively in 2012 and 2013 and Silver medals at Sommelier India Wine Competition 2009, Decanter World Wine Awards 2011 in the UK and Decanter Asia Wine Awards 2012 in Hong Kong. India’s first ever Sauvignon Blanc, the wine is light, crisp and dry. An acidic white wine which is light, crisp and dry, the Sula Sauvignon Blanc is herbaceous with aromas of bell peppers, asparagus and freshly cut green grass and pairs perfectly with fried food and rich, creamy dishes owing to its light and crisp demeanour. The Sula Sauvignon Blanc was paired with delicious Subz ki Kebabs (vegetable seekh kebabs). Following suit was Sula Riesling, yet another award-winning wine from the house of Sula. The Sula Riesling won gold medals at the Indian Wine Consumers Choice Awards consecutively in 2013, 2015 and 2015, the silver medal at the Sommelier India Wine Competition in 2009 and bronze medals at the Decanter Asia Wine Awards 2012 in Hong Kong and Riesling Global Masters 2015. Fresh and light styled, the Sula Riesling has aromas of floral and citrus fruit and contains less than 11% alcohol content. Its off-dry style provides the wine with a hint of sweetness that makes it perfect for consumption along with spicy Indian food. The Sula Riesling was paired with spicy Paneer Tikkas and can also be consumed as an aperitif. The Sula Satori Merlot Malbec came next and was paired with Gilafi Kulcha, crispy stuffed double-layered bread with cheese, vegetables and coriander leaves. The Sula Satori Merlot Malbec is a medium bodied wine with hints of black cherries, plum, cranberries and a hint of vanilla and cinnamon. A fruity, light wine, the Sula Satori blends well with mildly spicy Indian food and its easing drinking characteristic makes it the ideal pairing with home-style curries, naans and pizzas. Right before the desserts, the Sula Rasa Shiraz, Sula Vineyards’ limited edition wine was introduced to guests and paired with Gucchi aur Safed Mushroom ki Galouti. The Sula Rasa Shiraz is Sula Vineyards’ finest red wine ever. A complex wine with power and finesse, it is prepared using the finest Shiraz grapes and matured in the finest French Oak barrels for 14 months. The wine’s raspberry, dark cherry and aromas of black pepper and cinnamon make it the best wine to be paired with heavy, rich curries and dishes that are meat heavy. The Sula Rasa Shiraz won a silver medal at the esteemed Syrah Du Monde in France in 2014. The wine also bagged bronze medals at Decanter Asia Wine Awards 2011 in Hong Kong and Indian Wine Consumers Choice Awards 2012. The Sula Late Harvest Chenin Blanc was paired with Khubani ka Meetha, an authentic Hyderabadi dessert made from dried apricots. One of the first sweet wines in the country, The Sula Late Harvest Chenin Blanc bagged numerous awards, two of the most prestigious being - India's best white wine at Indian Wine Challenge 2008 and a gold medal at Indian Consumer's Choice Award 2013. The wine’s rich and concentrated tropical fruits, citrus and honey flavours make this wine an impeccably perfect dessert wine. With invigorating wines and an array of Indian delicacies all evening, Sula Vineyards took those present on an insightful ride through the ample wine and food pairings.
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Australia might be experiencing some of the coldest weather for 20 years but singer Jessie J raised the temperature up today at Sydney Airport with a summer party-themed gig aboard a British Airways aircraft. The 28-year-old judge of TV’s The Voice brought a taste of balmy Britain to Australia to celebrate the arrival of summer back home with a special show for celebrity special guests, VIP customers and 10 competition winners. British Airways has been flying to Australia for over 80 years and currently operates a daily service between Sydney and London Heathrow via Singapore – with return fares starting from $1,477 but for today's gig the aircraft stayed firmly on the ground while Jessie’s voice soared. Lucky fans watched her perform three of her biggest hits including Bang Bang, Pricetag and Domino - plus a cover of the late singer Prince’s 1984 hit Purple Rain - inside a cabin decorated like a traditional summer street party, complete with bunting and bright balloons. And at the same performance British Airways announced their latest set of summer flight packages to more than 100 European destinations. Speaking after the gig, London-born singer Jessie said: “It might be freezing here but summer has arrived back home in Britain, and when the sun’s out there’s no better time to visit London. Gardens and parks are in full bloom and everybody’s in a fantastic mood - there’s a real unique buzz about the place.” Discussing her performance on-board, Jessie added: “This is the first time I’ve ever sung on-board an aeroplane and it was brilliant. The audience really got into it and the cabin actually had terrific acoustics. Maybe next time we’ll take off!” Accompanying the extra special ‘in-flight’ entertainment, British Airways also brought in two stars of Sydney’s food and drink scene: Celebrity chef Nelly Robinson of nel. restaurant and expert barman Tim Philips from Dead Ringer. Celebrity chef Nelly Robinson – himself a Brit who has lived in Australia for six years now - cooked up a spread of delicious canapés from his childhood British roots for today’s gig. He said: “I wanted to surprise them with each mouthful. Being British I’m very proud of my heritage and like to showcase this in my food with 21st century tweaks and techniques.” Tim Philip’s tasty gin and sherry-based Antipodes cocktail is a mix of Tanqueray No. 10, Tio Pepe sherry with citrus flavours and chamomile, combining 1930’s British influence with Australian ingredients. Philips added: “It’s been an honour to have my winning cocktail served on-board British Airways flights and hopefully today it tasted just as good on the ground for Jessie and our guests.”
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On 21st June every year, the world comes together to celebrate the spirit of music and artists. This World Music Day, Songdew decided to not only bring music to underprivileged kids, but also empower them, with their initiative - #Thankyouforthemusic in collaboration with 100 Pipers which has been driving support for various social causes through its activation platform ‘Play for a cause’. In a month long initiative, Songdew will host a series of activities, inviting musicians to pay tribute to people who have helped shape their music and career – their teacher, a legendary star, or even a musician on street.They would have to record and upload a one minute dedication video (sing or play) with a thank you note to their inspiration using the hashtag, #Thankyouforthemusic. In support, Songdew will donate to Music Basti, an organization that works with underprivileged kids, changing their lives through music. The endeavour is to donate Rupees INR 1 lacs to Music Basti. On June 29 & 30, Songdew will also host two grand events at Hard Rock Café and Sutra at Cyber Hub, Gurgaon, with performances from some of the best bands from Delhi including Bandish, Zoya, Faridkot, Shadow and Light, Basanti aur Rezzah, Traffic Jam, Panic, Blending Chords and Raagleela. It is a biggest music festival of the season built for the great cause. Shalini Behl, President,Songdew says “#Thankyouforthemusic is our way of acknowledging the effort & support of the music fraternity, not only the artists themselves, but every person who might have helped these musicians reach where they are today. What better way than to use the platform of World Music Day! Music binds people, hearts and human emotions. It has the power to change people, and to change lives. Our collaboration with Music Basti, to use the initiative of #Thankyouforthemusic, has the power to change life of underprivileged kids who are aspiring to be musicians. We are confident that more people will be encouraged to be a part of this initiative, and empower these children by making a tribute to their mentors.”
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India Vehicle Marketing & Sales Summit is an event by World Auto Forum to get the stakeholders of the Vehicle Marketing & Sales Industry together in a hall for a day and connect, share, discuss and co create the future agenda of the Marketing & Sales Eco System. Heads of Marketing & Sales of Auto OEM’s, their teams, CEOs & MD’s of Big dealer groups, Heads of Marketing Agencies and representatives of companies of cloud computing, social media will get together on Sat, 2 July 2016 at Hotel Taj Palace, Dhaula Kuan, New Delhi. According to Anuj Guglani, Founder, World Auto Forum, “IVMSS is not just another conference for industry stakeholders to come, network, interact and go away. We will prepare the action document on all the important areas as a reference document for Industry, Central and State Governments and Academia.” He adds, “In the summit, the automotive marketing and sales eco-system will meet and co create the future of the industry in a win-win way. We feel the need of the hour is to balance and harmonize customer, brands, marketing, sales, network & digital meaningfully.” Amit Jain, CEO and co-founder, CarDekho.com commented, "CarDekho.com is excited to be a part of The World Auto Forum for India Vehicle Marketing and Sales Summit 2016, one of the largest conferences committed to empower dealers and OEMs. The summit will bring together key stakeholders to discuss new marketing methods and innovative ways to drive business efficiency. The event will unfold with an inaugural session and a welcome address by Dr PV Ramana, founder & Chairman, ITM Group; followed by a key note address by Roopam Asthana, CEO, Liberty Videocon General Insurance and Amit Jain, co-founder and CEO, CarDekho.com According to Roopam Asthana, CEO, Liberty Videocon General Insurance( LVGI), “The vehicle consumers respond positively to innovations in product and service offerings powered with technology. We at LVGI also strive to power up customer experience in a similar way. As per Avik Chattopadhyay, Co Founder Expereal said that with the explosion in technology, the automotive industry today is well poised to offer innovative brand experiences and drive consumer engagement to a totally new level. Prateek Jain, Co Founder Jan Oorja feels it's the right time for the auto industry to embrace alternative fuels like Bio CNG as they solve the twin problem of Improper Waster Disposal and Air Pollution. The conference has five sessions with pertinent themes moderated by various speakers. These include: 1. Creating & Nurturing Mega Brands 2. Big Data, CRM & Digital: Time to include them in the Core Business DNA? 3. Wholesale, Retail & Everything in Between – Class Leading Biz, Network & Customer Experience Practices with respect to Principal & Dealer Relationship 4. On Ground Marketing & Sales Strategies in Action: The Cup & the Lip 5. The Glocal Indian Auto Brands: The Exciting Global Journey of the Indian Auto Brands & Companies.
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