LeEco the international internet and technology company has partnered with the Montreux Jazz Festival 2016, adding on to the premium content offered on the LeEco smartphones post IIFA 2016. Consumers of LeEco smartphones can live stream the performances of the fest which is in its 50th year starting July 4, 2016. This is one of the 50 plus concerts that LeEco smartphone members get access to as part of the unique membership program of 'supertainment'.
Commenting on this association,
Debashish Ghosh, COO Content LeEco India said, “We recently partnered with IIFA 2016 and handpicked two of our lucky members to be part of the IIFA celebration. This was an exclusive offer to our LeEco members. We understand the demand for diverse and genre specific content that our audiences have - and are committed to providing the same. Our association with Montreux Jazz Festival is of course targeting the niche Jazz music aficionados. Similarly, our other Music concert associations - that are streamed in future will cater to other genres - ranging from Rock to Fusion to Blues to Jazz - basically covering all forms of music - but exclusive to only our Members. For the duration of Montreux Jazz Festival our members will have the opportunity to access over live streaming, some of the best know Jazz musicians from across the globe. LeEco believes that such exclusive Content, Experience and Services (more details will be revealed in future) will ultimately drive consumer attention and engagement in our Ecosystem of Products and Services. And this will be the differentiator tomorrow.”
Today, smartphones are more of an entertainment device and considering this mind set LeEco is offering Superphones that are not just communication devices but offer finest of entertainment, SUPERTAINMENT. LeEco is one of the pioneering companies in the world to understand consumers' needs and has designed its Superphones to provide consumers a content based ecosystem, which would give them an overall unique experience. It's content membership model is the only model of its kind in India where in the consumers can enjoy access to superlative content free for 1 year.
LeEco has tied up with Eros Now and YuppTV, through its platforms - Levidi and LIVE. For music fans, LeMusic - our free Music App - will be powered by Hungama and also adding other music sources to create a vast catalogue music across genres.
