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EE News Desk
Vibgyor Brand Services won the multi-agency pitch to execute the launch of Honor 5C held at The Lalit Hotel, New Delhi on 22nd June 2016. In line with it’s philosophy of “Dare to Perform” the Honor 5C promises enhanced performance, faster processing and optimum battery usage. Vibgyor conceptualized and executed the India launch- from giving the theme to the launch, to technology used and creating the launch AV. The name and theme given to this event was ‘Genesis of Innovation’ and the design of the event was based on DNA - the Helix structure which states Innovation is in Honor’s DNA and Honor 5C promises innovation to its consumers in the form of enhanced features and propositions like reduced power consumption and increased battery life. Mr. Allen Wang of Consumer Business Group, and Mr P. Sanjeev, Huawei, India launched the product along with Mr Vignesh Ramakrishnan, Director Mobiles, Flipkart, the exclusive e-commerce partner for Honor 5C. A customized launch AV showcased the theme, product and the Brand Ambassador Saina Naihwal. The event was live streamed across the globe. In addition to this, an experience zone was created for a demo of Honor 5C smartphone and their new Tab T1 7.0, which was also launched alongside. Furthermore, three engagement activities were conducted such as Catch Me If You Can, Pick a Photo Booth and 3D Art. The whole event was weaved into the theme of ‘Genesis of Innovation’ based on the color blue of the Honor logo from food - to drinks - to the decor. Emcee Yudi played a lovely host of the evening. Jingyao Gai, Marketing Manager - Honor, Huawei Device Co, shared, “India is a significant market for Honor and we would like to reiterate our commitment to the Indian consumers by offering upgraded experience with every launch. Vibgyor has executed the event wonderfully and we appreciate their work and active attitude.” Speaking about being associated with Huawei India, Priti Kohli, AVP – Vibgyor Brand Services, said, “The client wanted us to launch the smartphone in the most innovative way as Honor keeps innovating with each smartphone. We meticulously planned from planning the theme to how to weave it into the event. It was an honor to be part of Huawei India and we look forward to launch their other products.”
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Motorcycle touring company, Motoziel, and Edelweiss Bike Travel, a leading motorcycle tourism company, announces a new Joint Venture called ‘Motoziel Edelweiss Pvt. Ltd’. Headquartered in Gurgaon, the joint venture Motoziel Edelweiss Pvt. Ltd. is incorporated to re-define the motorcycling experience as a new found lifestyle among motorcycle enthusiasts in India and Abroad. A rider can choose from the largest fleet of big bikes including Harley Davidson, Ducati, Triumph, BMW, Honda, Suzuki and Kawasaki. The JV company will offer experiences including self-guided and guided tours in more than 10 countries in the sub-continent, in addition to offering rides across continents. Overwhelmed with this association, Mr. Kalyan Mazumder, Co-Founder & MD, Motoziel said, “We are extremely proud & excited to partner with a company of supreme repute worldwide in bike travels. Motorcycle enthusiasts in India, tourists seeking big bike travel experience through the sub-continent terrains, can now opt for a big bike of their choice, a pre-designed tour package or customize it as per their preference and enjoy the thrill under guidance of international experts.” Talking about the partnership, Mr. Biswaroop Banerjee, Co-Founder, ED & CEO added, “With this JV, Motoziel has embarked on a very exciting journey and we now have very aggressive plans for developing our business and boosting revenues in the future.” Mr. Rainer Buck, Managing Director, Edelweiss Bike Travel quoted, “There is immense potential in the motorcycle tourism sector in India and its neighboring countries and we are aiming at the untapped market opportunity that is available.” He further added, “We are happy and proud to announce our association with Kalyan Mazumder and Biswaroop Banerjee and their team of the newly founded company Motoziel, as we feel that we found just the right partners to conquer the Indian market.” Fleet of bigbikes in India and Indian Sub-Continent: Harley Davidson 883, Ducati Scrambler and Triumph Bonneville T100 and Royal Enfield. International Fleet: BMW, Harley-Davidson, Triumph, Ducati, Honda, Kawasaki, Suzuki and Royal Enfield. Tours across India: Rajasthan, Ladakh, Himachal Pradesh, Uttarakhand, Sikkim, North East and South India. Tours across Indian Sub-Continent: Nepal, Bhutan, Tibet, Myanmar, Bangladesh and Sri Lanka. Tours across the world: Europe, North & South America, Africa and Asia Pacific. Tour Categories: · Long Rides ranging from 7 nights to 14 nights · Short Rides ranging from 1 night to 4 nights · Custom Rides designed as per customer preferences · Weekend Getaway Rides and Thematic Rides · Big bike rentals
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Over the four-day weekend in Madrid, IIFA saw a host of sub-events including the IIFA Stomp in collaboration with Mulafest Urban Trends Festival, which brought together the best of Spanish and Indian culture. Mulafest, which took place from 24th to 26th June at Feria de Madrid, was a magnet for urban trends. This celebration which occurs every year, has been delighting visitors with the latest fringe cultural movements. As part of the IIFA STOMP activities, Shilpa Shetty had conducted an exclusive Yoga Masterclass at the IIFA 2016 Celebrations in Madrid, Spain. The two hour event was addressed by Ambassador Vikram Misri and Shilpa Shetty followed by a film that was showcased to the audience. With the aim of reflecting the latest street trends, the 5th edition of this festival brought together the best of Spanish and Indian culture with the IIFA Stomp activities, which included the latest trends in Music, Art, Dance, Cinema and Gastronomy to make it the most happening event ever! The line-up featured pioneering artists from the international scene-electronic artists and musicians like Raghu Dixit Project, B.R.E.E.D, Midival Punditz featuring Karsh Kale and friends, and Nucleya. The celebrations had culminated with the IIFA Stomp and Rang Jam Party with a theme based of one of India’s most colourful festivals Holi! The party featured amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.
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Ola, India’s leading mobile app for transportation, has signed a Memorandum of Understanding (MoU) with the Government of Haryana, to create over 10,000 entrepreneurs in the state. As part of the MoU, Ola will invest Rs. 350 crores over the next five years to skill and train thousands of men and women and help them take their first step towards entrepreneurship. Ola will also work with the state government to introduce innovative and customised mobility solutions like Ola Auto, Ola Bike, Ola Share and Ola Shuttle across the state. Ola will further build for local mobility needs using its technology to serve citizens across Haryana, giving them instant access to reliable and convenient mobility. Shri Sudhir Rajpal, Managing Director, HSIIDC said, “Haryana is developing at a rapid pace. Our government recently introduced the ‘enterprise promotion policy’ for ease of doing business here. Ola's commitment to building mobility for citizens by using cutting edge mobile technology and by enabling entrepreneurship and skilling will be invaluable for the state’s growth. We are confident that our partnership with Ola will further accelerate government’s efforts of pumping the economic development of the state with a focus on skilling and creating entrepreneurial opportunities for tens of thousands of men and women across the state.” One of states with the highest per capita income in the country; Haryana is banking on technology and skill development amongst the youth for further development in the region. It is through focused training and skilling initiatives with the involvement of the Government and private enterprises like Ola, that men and women in the state can realise their entrepreneurial dreams. Once trained, these individuals stand to benefit from Ola’s technology platform. Driver partners working with Ola across India have seen their incomes grow by as much as 40%. In fact, more than 70% of the drivers associated with Ola are entrepreneurs themselves. Pranay Jivrajka, Chief Operating Officer at Ola said, “We are proud to partner with the Government of Haryana to create more than 10,000 entrepreneurship opportunities across the state. To this end, we are planning to invest over Rs. 350 crore in Haryana over the next 5 years. We will work with the government to train and provide the right skill set to thousands of men and women across Haryana and help them take their first step towards entrepreneurship.” Pranay further added, “We will also improve access to mobility in cities across the state by bringing on-board innovative transportation use cases like Ola Auto, Ola Share, Ola Shuttle, Ola Bike and many more, to complement the existing urban transportation system in Haryana.” Ola is currently present in five cities in Haryana including Gurgaon, Faridabad, Panchkula, Kurukshetra and Ambala and plans to expand its services in the region further. Ola’s portfolio of smart commuting solutions including multiple options in cabs, Ola Auto, Ola Bike and shared mobility solutions like Ola Share and Ola Shuttle are immensely popular amongst citizens across the state.
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Maxus creates a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for LEE’s latest innovation – Jade Fusion Denims. The campaign has been receiving applause worldwide and has already won a bronze at the Edison Awards 2016. What and Why? The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of ‘innovations with a visible impact’ on ground. Stemming from the fact that we belong to a generation of the ‘curious’, Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle. The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand’s social media platforms and the campaign site - https://www.refreshthecity.com/in/. How? Leading by example, the brand endorsed 3 innovative ideas to give this noteworthy global campaign a head start. Bookniture, Bike the Moment and Denimite are three outstanding concepts the brand introduced as it invited suggestions from each city. From recycling porcelain mugs and plastic bottles to growing plants and painting city walls, talking with the less-privileged over a cup of lemonade or a meal to refurbishing old municipal garbage cans to make them more inviting - Indian citizens have come forth with wonderful ideas that each revive the city in baby steps. One tweet from a participant concerning a road repair, was addressed to a local government official, with Lee tagged in it. The official took prompt steps to resolve the issue. In times when every simple solution counts, LEE India’s campaign is an outstanding step toward paving a path of change in the tumultuous urban life. “How do we fuse energy, creativity and actual change with the current generation to do something tangible! Armed with this question by LEE, we were clear we needed to think unconventionally yet engage effectively. For this very purpose, we created #RefreshTheCity and married the idea of powerful storytelling. The campaign results have been encouraging and we are extremely pleased with the way this has set benchmarks. Hope this only grows from strength to strength” said Vishal Jacob- National Director, Maxus Digital. “We are overwhelmed by the number and quality of responses we have received. Not only are these suggestions, most of the participants are already practicing and implementing what they have shared. To have been able to create a platform where such great thoughts for reform find common place is what we truly aimed for,” said Vipul Mathur, Marketing Head at Lee India.
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This weekend, Pune city kids witnessed the magical world of storytelling with the city’s first edition of the Kahaani Festival, presented by HP Printers. A brainchild of pioneering entertainment company Teamwork Arts, the Kahaani Festival was hosted by Arthshila at the Delhi Public School in Mohammad Wadi, Pune on June 24-25 and was open for students from all across the city. The two day Festival was attended by over 6500 students accompanied by their teachers, parents as well as grandparents. The event was inaugurated by Dadi Pudumjee, renowned puppeteer from the Ishara Puppet Theatre Trust, Vocalist and Arthshila’s Chief Curatorial Advisor Vidya Shah and Avinash Kamtikar - Area Sales Manager Maharashtra HP Printers. The inaugural ceremony itself was a spellbinding affair that gave sneak peaks into the Festival’s events, including a short story by a grandparent duo, highlighting the importance of storytelling in a child’s life. The event set off with a performance by Vidya Shah, followed by a small skit which gave a glimpse into what storytelling is. The event, which was spread across a large area of the school campus, witnessed a multitude of activities and workshops for children as well as parents and teachers. Several artists, educators and storytellers from across the country joined local counterparts in bringing together this exciting Festival for young kids. The Kahaani Festival Outreach, organized by Pratham Books, was also held at nearly 15 schools in and around the city, engaging students in exciting storytelling sessions from June 17-23rd. The Festival featured several exciting venues including the freestyle Art Hub, a popular hangout for children to experiment with their creativity and learn new skills like Origami, Quilling, Bunting, Upcycling, and Jute Craft and also featured the Sakal Times Doodle Wall for the kids to innovatively share their experiences at the Festival. The Art Hub also featured contests for participants including the HP Printers Mosaic competition which was won by Siddhant, while Arushi Wakde, Abha Prabhune, Gauri Thombare, Riya Dhame won the Tell-A-Tale competition where children weave their own story with illustrations from Pratham Books' StoryWeaver platform. The winners were awarded an HP Printer each. Mohit Satyanand, co-founder of Teamwork Arts, created an interactive session at Storyville with his tales Stories by Big Mo which had the young kids captivated. A fascinating puppet show Kalpataru was put up by Dadi Pudumjee’s Ishara Puppet Theatre Trust at the Puppet Cave which also hosted the Little Blue Planet by Katkatha Puppets Arts Trust, and both Pinocchio and Humara Circus by Kuch Kuch Puppet Theatre. Rashmi Uppal’s Kathak Katha innovatively explored the dance form of Kathak and its role as a mode of storytelling through live demonstrations and training. Terribly Tiny Tales conducted a creative writing workshop where they interacted with the participants in a rather unconventional way, taking them through various elements of story building. The Drum Circle hosted by Taal Inc. introduced children to the African instrument, Djembe. It saw excited children playing the instruments while learning the basics of rhythm. Tram Arts Trusts' A Bird's Eye View enraptured the audience as it took them on an hour long journey through object theatre. Pune based artist Rupali Bhave’s storytelling workshops too were a huge hit with children across age groups, as were theatre workshops by Saif Hasan Haider and Dinker Sharma and dance workshops by Sumeet Nagdev Dance Arts. Another exciting session was the cartoon-making workshop by Charuhas Pandit, co-creator of popular Marathi comic strip Chintoo, where children learnt the art of caricature, painting a thousand words with a single picture. The storytelling workshop for parents and educators, conducted by Eric Miller, Director of the World Storytelling Institute, gave students, educators and parents an opportunity to create and share personal stories and explore various tools of storytelling to interact with each other in a unique way. The uniquely engaging Culinary Arts workshop by Abhijit Berde was filled with not just delicious food and creative dishes but smiles from across the audience as they participated and learnt to communicate with food and to tell their culinary story with delight. The Festival bookstore and merchandise booths were a runaway hit with creative artefacts, memorabilia and exciting kickbacks for the young kids to take home. Students from Delhi Public School were joined in by others from across the city including delegations from St. Mary’s, Vibgyor, Vishwashanti Gurukul, Kendra Vidyalaya, Bright Learning School to name a few.
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International hotel chain Shangri-La has recently launched a loyalty program for the community of event planners. With a dedicated event space, state of art convention and conference facilities, the hotel is taking an aggressive stance to firmly position itself in and on top of the minds of event organisers. The Shangri La Event Collection and Golden Circle Event Planner Rewards offers a host of attractions for event and travel professionals, in conversation with Mr. Alok Chakravarty, Director of Sales and Marketing - Shangri-La’s - Eros Hotel, New Delhi we explore more.
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Vivo IPL 2016 was among the most sought after property by fans and advertisers alike, be it on-ground or online. The 9th season of IPL yielded record growth in social media users and interactions on various platforms. Customers and cricket lovers responded to Vodafone’s ‘Be Super’ Campaign with overwhelming enthusiasm, making Vodafone one of the most engaging brands during Vivo IPL 2016. With Vodafone SuperFan, Vodafone FanArmy, Vodafone SuperAlbum and Vodafone SuperCheer, Vodafone customers got a chance to watch the match live at the stadium, meet their favourite cricket stars, get pictures clicked with Zoozoos and much more. Experiential agency Percept executed the following activities: • VF Super Fan Activity The first name in the list received thru a randomiser becomes the Vodafone Superfan. VF Superfan got all-expenses borne by Vodafone & a paid trip to watch a match with his accompany. Their stay was done at the best hotel with a pick up and drop from the airport –Hotel- Stadium. Percept involvement was check in & checkouts of the Superfan , hotel co-ordination & ground logistic of VF Superfan They got the ultimate experience of watching the game and own the match ball signed by the winning captain. • VF Army Activity The first 4 name in the list received thru a randomiser becomes the winner and joins the Vodafone Fan Army. The idea of the Fan Army was to s showcase their passionate support for the team by doing the moves choreographed by Lauren Gottlieb on the Vodafone Super Cheer jingle Hakke Bakke. The VF Army got exclusive merchandise like branded Vodafone Carry Bag, VF t-shirt & Malinga Wig. • VF Kiosk Activity The idea was to be a part of the world’s largest online photo album of mannequins and create Guinness world record by clicking 50,000 photo’s in the entire 2 months activity. The spectators were given Vuvuzela’s, Malinga wigs and giant sunglasses as props to click photographs. Vodafone partnered with Twitter for the first time to launch ZooZoo in emoji avatar, our first time launching a corporate emoji.The ‘Be Super’ campaign drove high engagement across social media platforms. #BeSuper and #HakkeBakke hashtags generated over 94,000 conversations on Twitter. Vodafone’s specially created cheer slogan HakkeBakke saw 2.4 million video views and generated 200 user videos on Dubsmash. Vodafone SuperFan contest received more than 1.3 million entries while the television commercial got 5 million online views. The much loved ZooZoo was also back in action with over 70,000 people clicking pictures for the Vodafone SuperAlbum, in an attempt to set a Guinness World Record (record verification ongoing). Customers can download their photos from www.vodafonesuperalbum.com and share it on their respective social media platforms. Speaking about the huge consumer engagement generated Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said, “The #BeSuper campaign was conceived to promote our Vodafone SuperNet proposition and provide ‘Super’ experiences to our customers. We are extremely delighted with the customer response and engagement during the Vivo IPL 2016. While the engagement ratio was high on digital media, on-ground initiatives like Vodafone SuperFan contest garnered phenomenal interest amongst customers. We are happy to believe that this has been our BEST activation yetin this cricket season, and the consumer feedback on this has been incredibly positive and heart warming.”
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Sula Vineyards, India’s largest wine producer in collaboration with The Lalit, New Delhi is hosting a Royal Wine Dinner at Baluchi. The Lalit's popular in-house restaurant - Baluchi has curated an exclusive menu that compliments Sula Vineyards' award winning wines. Ajoy Shaw, Chief Winemaker at Sula Vineyards in collaboration with Charles Donnadieu, Corporate Sommelier, The Lalit Hotels worked together on the selection of wines to perfectly pair the new ‘A la Carte’ menu which will run exclusively at Baluchi for the coming months. The menu comprising a mix of “Royal” Indian food like Panchpohran Mahi Tikka, Awadhi Kalmi Kebab, Naan-Pheni Parantha, Lamb Masala, Dal Baluchi and Naan – Gilafi Kulcha will be paired with the best wines from Sula including Brut Tropicale, Sula Sauvignon Blanc and Rasa Shiraz. The menu also includes sumptuous Indian desserts Khubani ka Meetha and Phirni Sakora – this paired with Sula Brut Rose. Details of the dinner: Date: 1st July 2016 Venue: Baluchi, The Lalit, New Delhi Barakhamba Avenue, Connaught Place, New Delhi, Delhi 110001 Timing: 8.00 pm onwards Price: Rs. 3,000 (inclusive of taxes)
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The aim of French European Indian Organisations is to promote entrepreneurship and facilitate industrial growth as trade and industry form an integral part of economic development of the country and for any Organization assisting them to network within the country and overseas for strategic partnerships either technical or commercial or in the terms of businesses, corporate houses, organizations, government agencies, Consulates or Embassies. Recently French European Indian Organization had a soft launch at the Indian Embassy in Paris, Which was inaugurated by The Ambassador of India Dr. Mohan Kumar, The Minister (Consular) Pankaj Saxena, First Secretary (Press& Culture) Lavanya Kumar and First Secretary (Community Affairs) Dheeraj Mukhia. Speaking on this occasion, Mr. Satish Reddy, President of the French European-Indian Organization said that “I am happy to be in this organization as there will more than ten lakhs members registered in Europe comprising a cross-section of the business community with us as this will help them to have bilateral trades with France, Europe, and India where they get a chance to interact with each other and we are also planning members in India also. FEIO plays an advocacy role on a wide range of matters and acting as an impetus to growth and development of businesses, on policy and implementation matters." Vice President of FEIO Ms. Jasmine Marecar expressed hope that presence of Mr. Satish Reddy in India will allow the association in promoting cultural and economic relations between India and France. After talking about the relationship and opportunity Satish Reddy further added about his organization and his goals. " French European Indian Organization is based in Paris. It registered at "Préfecture du Val-de-Marne" in France. It caters to the Social, Economic and cultural activity. The Aim is to get all the people from Indo-France and Europe in terms of peace and Harmony. France-Indian relationship has become increasingly strategic, even as one could argue that it has yet to realize its full economic potential. FEIO wants to play a bridge to get cultural tie-ups and business opportunity for France and the European community between them and Indian people. To promote the destination of both the countries as they could get a tourism boost The cultural activities also let people get familiar regarding their traditions and food habits. FEIO aim is to get maximum people to join this association and build a human chain and bridge in one platform" he added. Indian Ambassador Dr. Mohan Kumar appreciated the aim and vision of FEIO and said, "It is very good that the organization is getting both the countries together as the members and its community can help the world and India to grow bigger." He emphasized the role of Indo-French friendship associations in promoting people to people contacts and cultural relations between India and France.
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