Vibgyor executes launch of Huawei Honor 5C in India

Vibgyor Brand Services won the multi-agency pitch to execute the launch of Honor 5C held at The Lalit Hotel, New Delhi on 22nd June 2016. In line with it’s philosophy of “Dare to Perform” the Honor 5C promises enhanced performance, faster processing and optimum battery usage.

Vibgyor conceptualized and executed the India launch- from giving the theme to the launch, to technology used and creating the launch AV. The name and theme given to this event was ‘Genesis of Innovation’ and the design of the event was based on DNA - the Helix structure which states Innovation is in Honor’s DNA and Honor 5C promises innovation to its consumers in the form of enhanced features and propositions like reduced power consumption and increased battery life.

Mr. Allen Wang of Consumer Business Group, and Mr P. Sanjeev, Huawei, India launched the product along with Mr Vignesh Ramakrishnan, Director Mobiles, Flipkart, the exclusive e-commerce partner for Honor 5C. A customized launch AV showcased the theme, product and the Brand Ambassador Saina Naihwal. The event was live streamed across the globe. In addition to this, an experience zone was created for a demo of Honor 5C smartphone and their new Tab T1 7.0, which was also launched alongside. Furthermore, three engagement activities were conducted such as Catch Me If You Can, Pick a Photo Booth and 3D Art.



The whole event was weaved into the theme of ‘Genesis of Innovation’ based on the color blue of the Honor logo from food - to drinks - to the decor. Emcee Yudi played a lovely host of the evening.

Jingyao Gai, Marketing Manager - Honor, Huawei Device Co, shared, “India is a significant market for Honor and we would like to reiterate our commitment to the Indian consumers by offering upgraded experience with every launch. Vibgyor has executed the event wonderfully and we appreciate their work and active attitude.”

Speaking about being associated with Huawei India, Priti Kohli, AVP – Vibgyor Brand Services, said, “The client wanted us to launch the smartphone in the most innovative way as Honor keeps innovating with each smartphone. We meticulously planned from planning the theme to how to weave it into the event. It was an honor to be part of Huawei India and we look forward to launch their other products.”