Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
Eat Play Love, a food, arts and music festival by Percept, kicked off its multicity-city tour with the first edition in Mumbai last weekend. The 2-day festival, that saw participation from more than 100 exhibitors, featured a live barbeque, a food truck zone, a home chef zone, hot air ballooning, bungee jumping, an art exhibit, flea market, comedy acts, gaming zone, open theatre, yoga seminars, fashion shows, panel discussions, book reading sessions, karaoke open house and lots of music. As the festival packs up to move to Hyderabad, Kolkata, Pune and Nagpur, Chandni Dhall, Partner, EPL, reveals what else is in store.
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South India’s premier agency Aura Integrated Solutions has been in existence for close to 15 years and today caters to clients across India and beyond. An ideal case of great results from humble beginnings, the company began with a string of launches for various MNCs back in 2002 and before long it was organizing employee engagement days, family days and such like. Then to now, their portfolio of clients has grown to include many of the Fortune 100 companies. Recently Aura bagged 6 metals across categories at the prestigious EEMAX Global Awards, an industry initiative that recognizes event management expertise. In conversation with founder and CEO Siddharth Ganeriwala we talk about this special honor as we recap an eventful decade and a half long run.
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“For the purposes of today, no matter what your religion, I am God,” says international auctioneer Bob Hayton as he kicks off the player auctions for Pro Wrestling League. Twice for Hockey India League, thrice for Premier Badminton league and two times for Pro Kabaddi League, auctioneer Bob Hayton has the prowess to sell everything from fine arts to ferrets to people. He travelled from UK to New Delhi on a whim in 2010 and never found a reason to leave. In a candid chat with EE he talks about living life in the fast lane.
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The man behind revolutionizing stand-up comedy in India, the original prankster, ‘the Bakra man’- Cyrus Broacha, has dabbled in television anchoring, theatre, comedy, writing, but his appetite for hosting live events is forever increasing and insatiable. For an event emcee ‘delivery’ is key. Some work hard for years to perfect the art, for some it comes naturally. And if there is someone who we can vouch for, it is definitely Cyrus. See how he scores on ‘spontaneity’ in our rapid fire round of 15 questions…
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Among the oldest international fashion labels to enter the Indian high street, Benetton’s advertising philosophy is based on the belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart. On its quest to overthrow stereotypes Benetton India’s CEO Sundeep Chugh explains how the brand packages its experiential campaigns to sensitize people to the idea of tolerance, peace and respect for diversity.
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Smartphone brand, Vivo, entered India in late 2014. After grabbing the title sponsorship of IPL in 2016 for two consecutive years it has now partnered with various youth oriented TV shows across channels. “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India", said Vivek Zhang, CMO, Vivo India, sharing his views on the brand's approach. In an exclusive conversation we explore his views on experiential marketing.
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Dazed and confused seem to be the two most popular moods among artists and entertainers ever since demonetization kicked in. Short of business and coerced into slashing their booking cost, artists are taking a massive hit while trying to deal with the aftermath of the announcement. Choreographer and judge of popular TV show Dance India Dance, Terence Lewis, illustrates the full extent of the situation as he represents a collective opinion of his peers in an exclusive conversation.
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The country’s leading event planners recommend their preferred entertainment acts that have been consistently reliable and, most importantly, do not break the bank!
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MD and CEO at TransStadia, Udit Sheth's vision to build a multi-use facility in the country that was able to house various sports and events came to fruition with the launch of The Arena by TransStadia. Christened on 7th October 2016 in Kankaria in Ahmedabad with Kabaddi World Cup 2016, TransStadia's long term objective comes with a belief that India can emerge amongst the global frontrunners in sports. Excerpts of our conversation with Udit Sheth:
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All the buzz about Global Citizen Festival consummated on 19 November 2016 at MMRDA Grounds of Mumbai where close to 80,000 ‘global citizens’ convened amidst a heavy dose of entertainment, glamour and theatrics.
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