Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
Live Viacom18's popular music festival Supersonic is moving camp from Goa to Pune this year and slated for 10- 12 February 2017. While this will be its first edition in Pune, 2017 marks few other 'firsts' for the festival. Similar to other music festivals in the league the property this year will be going from a quintessential EDM festival to one thats multi-genre, trying to establish a pervasive appeal. Interestingly also, the festival's main man Saugato Bhaumik marks his debut as the curator of the festival. In an exclusive chat he shares some spoilers to what he's planned for us this weekend at Pune.
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The National Executive Committee and National Advisory Council of Event and Entertainment Management Association convened for a meeting on 2 February 2017 in New Delhi where some key decisions were announced pertinent to the event planning industry.
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The organizers of leading marathons in India including Standard Chartered Mumbai Marathon and Airtel Delhi Half Marathon, Procam international, is embarking on a new sporting paradigm titled P1 Powerboat- Indian Grand Prix of the Seas, an exciting Motorsport on water.
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The founder and director of Indian craft beer White Rhino Brewing Co, Ishaan Puri, has long had a passion for brewing. After conceiving the idea for White Rhino he realised that to make great beer he needed to learn about the brewing process himself. He interacted intensively with breweries across the world before building White Rhino brewery followed by a fully equipped packaging facility. Now available across exclusive outlets in the capital, White Rhino is set to mark its footprint in Goa, Chandigarh, Mumbai, Pune and Bengaluru during the course of 2017. We chat with the young brewer to know more about his 'craft'.
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A whirlwind of a ride and three years of serious troughs and valleys; seems Enchanted Valley Carnival has finally come of age. The festival started as a camp-on site weekend of EDM organized by Twisted Entertainment at Aamby Valley in 2013. Soon Universal Music bought into the idea and brought forth a legacy of expertise, sponsors, production value, the works. Bacardi signed up as title sponsor but that didn’t last long. Competing festivals mushroomed and panic alarms began sounding. Fast forward to 2016, EVC claims to have seen its best season yet last December. We speak with Devraj Sanyal, who retraces EVC’s eventful journey, then to now.
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BookASmile, the charity initiative run by online ticketing platform BookMyShow, is an outfit that supports special causes and enriches lives of the less fortunate across India through the medium of experiences and entertainment. As it readies to work its magic at Ranthambore Festival slated for 27- 29th Jan at Nahargarh Palace, we speak with BookASmile's torchbearer Farzana Cama Balpande to get a better view of this noble vision.
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The seventh edition of literature festival The Hindu Lit for Life was held at Sir Mutha Venkatasubba Rao Concert Hall in Lady Andal School in Chennai from January 14-16, 2017. Organized for the fifth year in a row by south India’s premier experiential agency, Aura Integrated Solutions, the festival spanned wider and deeper, noticeably far from its humble beginnings in 2010.
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Artist management firm, event management company and indie music label, Only Much Louder, is set to add to its repertoire the India debut of another international act by bringing British standup comedian Eddie Izzard for a three-city tour ‘Force Majeure’ across Bengaluru, Mumbai and Delhi in Februray.
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A relatively new kid on the block, Nissan’s Datsun is aggressively trying to spread its wings in India. Competing within the budget category is not an easy task for any new entrant in the country but Jerome Saigot, Vice President - Datsun, Nissan Motor India is optimistic that by blending affordability with good looks and a strong experiential game plan the brand is poised for success.
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What’s better than a place to party? The option to party at several places! And Goa is just that kind of a city. Thousands of people throng north Goa’s stunning beaches each December to party their way into New Year. With music festivals Sunburn and Supersonic moving to Pune this year, a string of places have risen to the occasion to offer the party experience synonymous with Goa. Here’s a handy list of parties to hit if you’re in the city this week.
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