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Samit Garg, Co-Founder and Managing Director of E Factor Experiences Limited and a prominent figure in India's experiential and event industry, has joined the prestigious World Experience Council, an elite body of global experience creators under the World Experience Organization (WXO). This council brings together a distinguished group of international thought leaders and pioneers from across the Experience Economy to guide the next wave of innovations in experiential design and impact.
The World Experience Council’s formation marks a new chapter in the WXO's journey as it brings its global network of over 800 experience professionals together. With representation from 41 countries, the Council is tasked with shaping the future of experiential endeavours, spanning sectors such as creative technology, art, tourism, business strategy, and cultural
impact. Samit Garg joins an esteemed group that includes renowned industry figures such as Joe Pine, author of The Experience Economy; Heather Gallagher, formerly of Burning Man; and Didi Bethurum, CCO at Meow Wolf, among other leaders who are redefining the boundaries of immersive and transformative experiences.
For India, Garg’s appointment signifies a strong international recognition of the country’s contributions to the experience and event industry. “Being a part of WXO’s World Experience Council is a tremendous honour,” said Samit Garg. “India’s vibrant heritage and expertise in crafting unforgettable experiences align perfectly with WXO’s vision. I look forward to bringing our unique perspective to the Council while championing global standards and innovation in experiential design.”
In his dual roles as President of EEMA and member of the World Experience Council, Garg now holds influential positions within both national and international bodies dedicated to the advancement of the experiential economy. His leadership underscores India's rising influence in the global landscape of experiential design, ensuring that the country's insights and cultural wealth are part of key conversations shaping the industry’s future.
