Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
Delhi based event management agency Touchwood Entertainment has achieved milestone status following a public issue of 10,53,000 shares, becoming the first event agency in India to be listed in the National Stock Exchange.
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Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.
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Following the footsteps of regional cricket leagues like Karnataka and Tamil Nadu is Mumbai who has recently announced its very own T20 tournament beginning early next year. The consortium of IIFL Group/Associates and Wizcraft International has been commissioned by Mumbai Cricket Association to exclusively manage the proceedings.
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Delhi’s nippy November, an unusually enchanting setting with Qutub Minar in the backdrop, and the appeal of mystical Sufi tunes that cut across ages, all elements came perfectly together on 18 November with The Sufi Route, a concert for peace headlined by music virtuoso AR Rahman.
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Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.
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Having launched Watermelon Events just a few months ago, the enterprising 32-year-old Vaishal Shah is all set to launch music festival Time Out 72 in Goa this December. All eyes are fixed on this young newcomer as he gears up to compete in the major league and take a swing at the outrageous precedent set by Sunburn and Supersonic. While only time will tell if the festival survives or dives, Shah remains impressively nonchalant and self assured in this exclusive conversation with Everything Experiential just weeks away from the debut.
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A digital broadcast network for youth, Qyuki was co-founded by Samir Bangara, the former MD of Disney UTV, in partnership with Shekhar Kapoor and AR Rahman. In 2012 Cisco Systems became a strategic investor by pumping Rs 27 crore in the social media platform. We learn about the unique ‘Business to Creator’ model, as Bangara spills the beans on this $5billion opportunity.
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After the unprecedented success of musicals like Zangoora and Jhumroo, Wizcraft’s fourth and latest production Balle Balle, an aptly named energetic rendition of a Punjabi wedding, is ready to lift its curtains on 9 November 2017 in Mumbai. Ahead Viraf Sarkari, co-founder Wizcraft reveals some spoilers at the heels of its launch.
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In a market saturated with EDM festivals, Delhiites rejoice as Kasauli Rhythm and Blues Festival prepares to cast anchor in the city. The Popular destination festival organized by Genesis Foundation annually to raise funds for critically ill children is in its 7th edition and the hundreds of people who flock the quaint little town of Kasauli every year are testament to the loyal following the festival enjoys. And now the experience comes to beautiful Zorba for the first edition of Rhythm and Blues Festival in Delhi on 4- 5 November 2017 featuring artists like Shillong Chamber Choir, Swarathma, Sami Sisters feat. Usha Uthup and more. Ahead we speak with the brain behind this ‘festival with a difference’ Prema Sagar, principal and founder of Genesis Burson-Marsteller and Genesis Foundation.
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This year the prestigious e4m BW Applause ‘Emcee of the Year’ Award 2017 was shared by the very talented Gitikka Ganju Dhar and feisty Kubbra Sait in the Female category, while the ever animated and spirited Siddharth Kannan cinched the award in the Male category. Challenging the status quo for emceeing as a viable career the dynamic trio have created an unparalleled niche for themselves in the industry. Following their grand victory, in a candid conversation, Gitikka, Kubra and Siddharth talk about what makes them tick.
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