Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
A great case study for experiential marketers globally is Duracell's human-touch bus shelter in Canada that went remarkably viral for employing a mix of great innovation and consumer insight to create the award-winning campaign. Closer home, keeping up with its repute of thinking out of the box, Duracell’s Marketing Director for Middle East & India, David Abraham, talks about how experiences are increasingly becoming a large part of the company’s overall marketing strategy.
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What do you think of when you think ‘luxury’? An experience that’s distinctly tailor-made and private, where the underscore is it’s multi-digit price tag, consequently the primary reason why it is invariably inaccessible. But going by how swiftly things are shifting around us, luxury too is redefining itself to be evermore private and far more accessible. Oh- and spoiler alert- affordable! Enter EZ Charters- a one-stop shop for all your charter needs.
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e4m BW Applause Conclave & Awards is the congruence of India’s event management community on the same platform. The event was organized in collaboration with exchange4media with support from the Event and Entertainment Management Association on 6 October 2017 at The Lalit Mumbai to recognize and honour the quality work experiential agencies are producing in the space of events and experiential marketing across 35 all encompassing categories.
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Toast Events gears up to launch Japanese footwear brand Onitsuka Tiger in Mumbai’s Palladium Mall today. This will be the flagship store of the brand following which it plans to open stores in multi cities across the country.
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A tale as old as time, Mughal-e-Azam is back from the grave. And this time it surely seems to have sworn immortality. A rendition of the classic movie produced in 1960, the timeless love story of Salim and Anarkali has taken form as a sell-out musical that has dropped many a jaw with it’s scale and grandeur among other finer details. So much so that the show initially traveling till 17 September in Delhi has extended its stay by another week! While the direction by Feroz Khan is noticeably impeccable, we were also quite intrigued by the end-to-end production. Ahead, excerpts of our conversation with Deepesh Salgia, head of creative and strategic vision, who takes us behind the scenes.
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Running a business, especially one that is open round the clock, can often make you lose sight of a work-life balance. Next thing you know you are returning home to a scornful spouse feeling dejected because you have surfaced after five days on the job. A classic issue among event professionals. But some couples have got it figured out and cracked the model of working together whilst managing to not kill each other. Here are some glowing examples of husband-wife duos running some of the country's most successful event enterprises.
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During EEMAGINE 2017, Event and Entertainment Management Association (EEMA) is organizing a symbolic walk to celebrate We Care, an initiative launched almost a year ago to administer gender equality at the workplace.
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A two-year-old company founded by an impassioned art enthusiast, Navrasa Duende is a manifestation of Dinesh B Singh’s penchant for all forms of art. An engineer who later went on to build his stake in India’s energy sector through thermal, solar and hydro power plant development, Singh realized that 'art' is what eventually drives his passion. Excited to bring world-renowned ballet production Swan Lake to India in September, he reveals what’s on the agenda.
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A torch bearer for the events industry, Sabbas Joseph, founder of Wizcraft, is among the most influential figures in Indian events and entertainment. The man behind milestone events like IIFA, Michael Jackson Live in concert, Commonwealth Games, India's 50 years of Independence celebrations and Global Citizen Festival, Joseph shares a reminiscent narrative as he takes us through his eventful journey as a Wiz.
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One of India’s leading businesswomen and thought leaders in the media and entertainment space, Apurva Purohit, President Jagran Prakashan and Director, Music Broadcast Ltd. is among the very few women CEO’s in the industry. The author of the national bestseller ‘Lady, You’re not a Man – The Adventures of a Woman at Work’ and an active speaker on leadership issues concerning women at the workplace, Apurva puts her feet up for a stimulating girl-to-girl chat with Yamini Singh.
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