Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.
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An industry that’s built around consolidated efforts of event planners and event service providers, India’s event management community owns a market share of approximately 7000 crore, a sizeable number. Widely and consistently slammed for its disorganized nature the industry seems to have made reasonable progress over the past few years in this context, but is still far from home. To make matters critical the GST bill was passed last month, translating into more chaos for an already chaotic group. With little available information we reached out to Ayush Moodgal, Director - Taxation at Ernst & Young, to spell out the salient points of GST pertinent to the event industry.
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Aditya Motwane, the Director of top Mumbai based wedding agency Motwane Entertainment & Weddings, has been detained in Abu Dhabi for being under the influence and for the possession of class A drug Cocaine.
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A brand with an experiential first approach, Budweiser has remained true to its purpose of dominating the music space through partnerships with Supersonic, Sensation White, Electric Daisy carnival, Enchanted Valley and now, Tomorrowland. Ahead, Kartikeya Sharma, marketing director for India and SE Asia, AB InBev reveals the brand's secret to creating meaningful experiences in the attempt to constantly up its A-game.
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A large enough crowd, a desirable mix of people and ideally some excitement in the air are key requirements for a potentially successful marketing campaign. That said, these exact components can be found at any swanky Indian wedding too. So could a wedding be the backdrop of some imaginative marketing activity? Here is a freewheeling conversation between two wedding planners and a client…
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An initiative of 5 Guys Project, the Global Indian Wedding Awards 2017 were held on 23 July following the fifth edition of International Convention for Wedding Fraternity. The glittering awards ceremony that recognized the best work in India's thriving wedding industry drew close to 500 attendees at Hyatt Andaz in Aerocity New Delhi.
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Event planner for the rich and famous, Colin Cowie was recently in New Delhi for the International Convention for Wedding Fraternity (ICWF) and revealed a few secrets that he believes helped him achieve the OTT Party Planner status that he flaunts.
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The tenth year anniversary celebration of the Event and Entertainment Management Association (EEMA) will come to a head with EEMAGINE, its annual convention slated for 7- 10 September 2017 in New Delhi’s Aerocity. The names of the venues across which the four-day event will be hosted have not yet been revealed since organizers seem to be spoilt for choice in the sprawling 45-acre complex of hotels next to Delhi airport. Speculations are the choice would be between Hotel Pullman, JW Marriott and Hyatt Andaz which are among the bigger properties in the area.
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The International Convention for Wedding Fraternity (ICWF) dropped the curtain on its 5th edition yesterday with a two-day conference and exhibition concluding with the Global Indian Wedding Awards (GIWA). Aimed at the wedding industry and its varied stakeholders the event took place at the recently launched Hyatt Andaz in Aerocity, New Delhi from 21- 23 July 2017 and was hosted by leading event emcee Gitikka Ganju Dhar.
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The IIFA Weekend and Awards 2017 kicks off today in New York City and loudly announced its arrival by enlivening the iconic Times Square at the sound of the Nasdaq closing bell at 4pm ET yesterday.
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