Sabbas Joseph, president of Event and Entertainment Management Association and founder of pioneering event agency Wizcraft announced yesterday that EEMA’s annual convention EEMAGINE and industry awards EEMAX Global will be hosted together as one mega celebration to commemorate ten years since the formation of the association. EEMA will also inaugurate its new office space on the occasion.
EEMA’s ten-year celebrations are being dedicated to women in the events industry and the theme of the convention would be Decade of Transformation. The event will be hosted in conjunction with the second edition of Spotlight Awards on 8th September 2017 to recognize the industry's creative partners from the service-provider category.
Joseph made the announcement in New Delhi on 23 July while addressing a full house of event planners at International Convention for Wedding Industry. He said, “No longer can a brand be launched effectively without an event; no wedding or social celebration is done without an event planner and dreamer; no government announcement is done without an event! The advertising world has been compelled to involve event engagement ideas in their media mix and sometimes the entire campaign rests on the event as the Holy Grail! And our industry has grown by over 20% year on year by conservative estimates, beating the national growth by multiples. And the best is yet to come! The business environment has been drastically altered and the events and experience industry has responded in equal measure. Change has been felt in leadership, across the talent pool, the work force, systems, processes, and levels of accountability. We ask less about what government can do for us or what clients need to do and we’ve begun to focus on what we can do and especially what we can do together. There are fewer excuses, more solutions. There is responsibility and dependability. It’s an awesome age to live in and work in. We at EEMA have defined this as the Decade of Transformation and this has been adopted as the theme of our Celebratory convention”.
The broad agenda of the event is:
September 7: DAY 0
AM: EEMA Eduposium- 1st edition:
An engagement, training and orientation platform to get the student community empowered with career options in the Events and Experience industry. This initiative is focused on students and interns.
PM: EEMA Annual General Meeting, Networking and Celebrations
September 8: DAY 1
AM: EEMAGINE 10
Inaugural, Plenary Sessions, and international keynotes. Focused streams on Technology, Design, Content, Culinary Experiences and the EMERGE Talent showcase will form the backbone of the day’s content. An interactive Exhibition, lecture-demonstrations and showcases will envelope the convention.
PM: EEMA Spotlight Awards
The second edition of the awards will bring together the entire Service provider community and the Ecosystem.
September 9: DAY 2
AM: EEMAGINE 10 continues…
The focus on Day 2 is world’s best event case studies. A chosen set of case studies that can be defined as ‘The Best in the World’ will be showcased by the creators themselves.
PM: EEMAX Global Awards
The industry’s best events, experiences, IPs, weddings, social events, exhibitions and experiential marketing projects will be recognized.
September 10: DAY 3
AM: EEMAGINE 10 continues…
The focus of the concluding day is Transformational Leadership.The new paradigms, millennial business leaders will hold center stage sharing their view of tomorrow.
PM: EEMA 10 Celebrations
10 blazing success stories will be celebrated
10 spectacular performances
10 culinary experiences will come together