Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
The city of Jaipur came alive on 6- 8 May 2018 as the events community came together amidst pomp and pageantry for EEMAGINE 2018, India’s largest convention of the events and experiential industry.
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The East chapter of Event and Entertainment Management Association (EEMA) hosted professionals from the event industry for a two day convention in Kolkata- EEMA East Conclave 2018.
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The Event and Entertainment Management Association (EEMA) met with the IPRS board on 29 March 2018 to arrive at some resolution with regard to music copyright laws, a longstanding reason of friction between both parties.
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Open Sky Festivals - the festival vertical of Marketing Solutions, an experiential marketing and design agency, to launch the #BeGood movement with one of a kind festival, #ForHer, slated for 17 March at Nehru Park, New Delhi.
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After serving two successive terms and four years as president of the Event and Entertainment Management Association (EEMA) the time has come for Sabbas Joseph to pass on the baton. The new president will be revealed on 28 February 2018 once the election process is complete. Meanwhile Joseph defines the ideal candidate through eleven desirable presidential qualities.
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Censor board chief Prasoon Joshi decided to pull out of Jaipur Literature Festival after members of the Karni Sena, vehemently opposing the release of film Padmaawat, allegedly threatened to react with violence if he was present at the popular annual literary event.
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After sponsors like Vodafone, The Economist, Principal Mutual Funds and Standard Chartered, the15th Crossword Book Awards would continue to see Raymond group as its title sponsor for the 5th year in a row. The event is being organised on 18 January 2018 at Mumbai's Royal Opera House in association with Kotak Mahindra Bank and is being managed by Wizcraft International.
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Indian weddings have come a long way over the past few years. With each wedding better than the last, the 'big' and 'fat' is making way for 'small' but 'intricate' and 'luxury' is metamorphosing into an entirely different meaning. Speaking of what's going to be trending this year, ahead we have five experts forecasting the top 10 wedding trends for 2018.
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Recently Touchwood Group, a Delhi based wedding management company, went public by becoming India's first event agency to be listed on the National Stock Exchange. The IPO is since closed and has recorded an over subscription by 5 times.
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For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.
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