Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
The Fashion Design Council of India (FDCI) announced Anamika Khanna and Rohit Bal as the opening designers for the India Couture Week 2017 with two offsite shows on 24th July 2017 at two equally mesmerizing venues.
Read More
With the capability of servicing 300 crore invoices in a month, the GST bill will immediately see 80 lac people migrating onto its network. But as the country tries to make sense of perhaps the most monumental development in taxation seen by post-independent India, the event industry braces itself for a possible storm that’s about to hit.
Read More
Dentsu’s acquisition of Fountainhead last year has been a milestone development within the events industry. Accredited for rapidly taking the company from 45 people to 3500 people, Dentsu’s sharp and focussed Chairman Ashish Bhasin recently took to the stage at EEMA Leadership Retreat in Antalya for an unrestrained dialogue with Fountainhead’s Brian Tellis, moderated by Ashish Pherwani of Ernst and Young.
Read More
‘EEMA Global Leadership Retreat’ a four-day convention for event planners took place between 29th May and 31st June at Hotel Rixos in Antalya. EEMA (Event and Entertainment Management Association) is the apex association body for India’s event industry and had partnered with Turkeys largest MICE operator, Inventum Global, to organize this event.
Read More
Tragedy struck Ariana Grande’s concert in Manchester on 22 May 2017 as a suicide bomber incinerated 22, including himself, and injured several others. The concert was part of Ariana’s European tour that was due to conclude on 15 June. Ahead, India’s foremost concert planners share their reactions.
Read More
They say show business is embedded in the DNA and a testament to this is award-winning emcee and television personality Gitikka Ganju Dhar. In the trade for 18 years, and masterfully juggling her equally demanding roles of motherhood and professional emceeing, Gitikka recently hosted her 3000th event marking her comeback as one of India’s most coveted emcees. In a candid conversation she unravels her eventful life.
Read More
The Delhi edition of BMP attracted a crowd of over 25,000 fans and engaged over 55 million people digitally. Over 50 artists from the Bollywood Music industry, along with over 200 musicians, came together on 3 stages to perform never-heard-before experimental, alternative Bollywood music. BMP is the only music festival in the country to have pulled off two successful editions in Mumbai and Delhi in its debut year. Here we speak to the key stakeholders and learn what went into its making.
Read More
Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studio explains how he harnesses the power of imagination.
Read More
Having hosted the world’s most epic music festivals like Dance Valley, Tomorrowland and Stereosonic, MC Stretch rose to fame when he became a regular at Tiesto’s events in the early 2000’s. The UK born emcee in his early 40’s was in India recently to host VH1 Supersonic and left us with a taste of his super jet-setting life.
Read More
So Justin Bieber performed in Mumbai last night. His debut in India. Oh the hype. Right from when the tickets opened up for sale on 22 February to all the media attention leading up from then, to welcome music’s biggest gift to pop on 10 May 2017 in Mumbai. The concert was poised to blow everyone away. Except it didn’t quite.
Read More
