Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
Among the earliest crop of VJs in India that shot to instant fame in the 90’s with the popular show MTV Select, Nikhil Chinapa is a one-man-band that plays many tunes. The Vj turned Dj turned festival curator shaped India’s iconic music festival Sunburn back in 2007 and was instrumental in bringing knockout DJs like Swedish House Mafia, Tiesto and Hardwell to India. The 42 year old is currently curating Supersonic along with wife DJ Pearl and claims to be “blowing with the wind”. Ahead we snatch a few moments with him for an exclusive and very candid chat.
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A brand that strives to create life-changing moments, Idea Cellular considers experiential marketing at the core of its DNA. Excerpts of our conversation with its strong and vibrant president of marketing, Sunita Bangard, reveals why.
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Frontrunners from India’s burgeoning event management industry will be travelling to Antalya Turkey for the EEMA Global Leadership Summit from 28 May to 1 June 2017. The event is being hosted by Tourism Turkey in association with Turkey’s largest MICE operator Inventum Global to acquaint Indian event planners with the scenic destination.
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A press conference convened at Le Meridian New Delhi on 25 April 2017 to announce the schedule of the upcoming Event and Entertainment Management Association (EEMA) Global Leadership Retreat to Antalya, Turkey. This initiative is aimed at boosting the outbound travel from India to Antalya by ensuring more weddings, MICE and corporate events are organized in the beautiful coastal city.
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From e-sports leagues to wrestling leagues, innovative format leagues have been launched in the past. Adding to this bouquet is the Poker Sports League. With 1 million registered users on adda52.com and approximately 100 million poker players worldwide, Poker is gaining a lot of popularity in India. As the inaugural season of PSL prepares to kick off Pranav Bagai, CEO, PSL gets candid about his plan to raise the ante.
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The Bespoke Woman, a luxury holistic workshop with a focus on urban women, launched in the capital on 12 April 2017 at Hotel Pullman in New Delhi drawing a gathering of over 350 proponents of the cause.
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Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.
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Besides being India’s leading ticketing platform for movies and live events, BookMyShow is a go-to choice of event planners for services like box office management, gate entry management, ticket printing, wrist band printing, F&B management using RFID technology etc. As the company warms up for all the action behind-the-scene at the much-hyped and awaited Justin Bieber concert in Mumbai, we take tips from Anil Makhija, VP - Service Delivery, BookMyShow on how to become a category leader.
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American manufacturer of surf and skateboarding gear, Vans, has been active in the action sports industry by sponsoring skateboard, surf, snow, BMX, and motocross teams. Its twenty-year old music property The Warped Tour is among the the largest and longest running travelling rock festivals in the world. In India the brand competes with several global sports apparel and footwear giants but is carving a niche for itself as a youth culture brand with its Off The Wall campaign. Mathew Morgan, Marketing Director, Vans Apac gives us the lowdown.
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Last weekend Delhi witnessed the second edition of Bollywood Music Project (BMP), a festival featuring some good ol’ Bollywood music across two days, three stages and sixty artists. Launched last year as a partnership between Event Capital and Tarsame Mittal Talent Management, the Delhi debut of BMP is testimony to the fact that Bollywood holds a special and permanent place in our hearts.
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