Author
With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
As India tries to make sense of the PM’s announcement to make Rs 500 and Rs 1000 bills defunct, stakeholders of the event industry are still trying to assess the magnitude of it’s implication.
Read More
A great fit for brands in the luxury segment, Polo is a sport that has long been associated with regality. With the emergence of privately owned teams and platforms, the sport is bidding to become accessible beyond the confines of royalty and army. The Maharaja Sir Pratap Cup in its second edition, organized by Empress Polo indicates a promising future for the ‘sport of kings’ in India.
Read More
Previously known by two separate entities, International Music Festival Conference (IMFCON) and International Film Festival Summit (IFFS), XLIVE 2016 will host 140+ guest speakers, 80+ exhibitors and 40+ interactive sessions for participants to transform their perspective and understanding about the latest approaches to elevate live event execution and attendee experience to newer heights. XLIVE CEO and co-founder, Waco Hoover shares how the live event and festival conference will transcend all things festival, music, film, culinary, eSports and technology as it touches down at the Tropicana Hotel & Casino in Las Vegas this December.
Read More
As per a study conducted by Everything Experiential the size of the experiential marketing industry in India is pegged at a whopping 6250 Cr. The report also indicates that spend in 2016 towards on-ground engagement is an estimated 13.6% of the total ad spend, compared to 11.9% towards digital. Besides being a testimony that marketers are increasingly turning their attention to delivering experiences from an erstwhile mass media approach, the numbers also urge one to stop and take notice of the overall thriving environment of the event and experiential marketing industry at the moment.
Read More
An engrossed audience experienced the 'voice of the nation' stemming from strong conviction and sentiment, as Arnab Goswami, Managing Editor-in-Chief, Times Now and ET Now addressed the house with his impassioned energy at EEMAX Global Conclave on 18 October 2016. Arnab who shot to fame with his primetime show The Newshour on Times Now delivered the keynote address at the annual conclave.
Read More
A study conducted by Everything Experiential to assess the size of experiential marketing in India was unveiled on 19 October 2016 at the EEMAX Global Conclave and Awards held at Hotel Sahara Star in Mumbai. The report titled “India Experiential Marketing Spends 2016” is part of an extended study that challenges the mammoth task of understanding the disorganized industry of events and experiential marketing. The study was done in partnership with EEMA (Event and Entertainment Management Association), India’s apex body of the events industry, and Traverse Strategy Consultants.
Read More
Learning gave way to anticipation as the 8th edition of the annual conclave hosted by EEMA (Event and Entertainment Management Association) drew to a close and got in gear for the prestigious EEMAX Global Awards on 18th October 2016.
Read More
In the run-up to the biggest Josh Talk event till date, Shobhit Banga prepares for what he predicts will be “the biggest event IP in five years”. ‘The Leap Conference 2016’ expects over 5000 attendees across 22- 23 October at Thyagaraj Stadium in New Delhi.
Read More
Chairman Of Shobiz Experiential Communications, Rehmatali Ebrahim Tobaccowala, passed away peacefully on 7 October 2016 at the age of 83. A veteran from the events domain he was considered a torchbearer for his pioneering work over a period of 35 years.
Read More
In the wake of the announcement by VH1 Supersonic about packing up and leaving the sunny shores of Goa for Pune, here’s another doozie for you- Sunburn may also be breaking up its decade long relationship with Goa due to what appears to be an ugly spat with the government.
Read More
