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With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.
Every winning award entry tells a compelling story but there are a few fundamental things one ought to keep in mind in order to tell it well. In the run up to EEMAX Global Awards, EEMA’s committee for north region organized a day's workshop on 24 September 2016 at The Nikunj in New Delhi on the basics of creating a winning award entry.
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If love is a many splendored thing then the best validation of this statement would have to be a wedding. While we’ve all experienced the incredible energy of an Indian wedding, imagine the transcendental energy in a room full of wedding orchestrators! Thanks to Ferns and Petals the wedding community has the opportunity to experience this once each year at the Wedding Fraternity Meet.
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The fourth edition of Twisted Entertainment's Enchanted Valley Carnival is slated for 17th and 18th December 2016 at Aamby Valley airstrip. While the artist lineup is awaited, the music festival recently opened its first phase of ticket sales with promoters Shoven Shah and Devraj Sanyal sharing their excitement through a spirited message; but looks like theres more to this than meets the eye...
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Global Citizen Founder and CEO Hugh Evans really hit it out of the park with his concept of the Global Citizen Festival- a unique model, fueled by frenzied social media engagement, a powerful entertainment line-up, measurable social impact and a whole lot of feel-good-ness in the middle of it all. We tip our hat, bow down and slow clap all at the same time.
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India’s proud offering to stand up comedy and mainstream cinema, Vir Das has off late been strengthening his game by touring the world with his latest comic act- ‘Unbelievable: The Dishonest Indian’. He recently performed at the Edinburgh Fringe Festival in Scotland and what he did to market his show is nothing short of genius!India’s proud offering to stand up comedy and mainstream cinema, Vir Das has off late been strengthening his game by touring the world with his latest comic act- ‘Unbelievable: The Dishonest Indian’. He recently performed at the Edinburgh Fringe Festival in Scotland and what he did to market his show is nothing short of genius!
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Indians love weddings. With a whopping 2 billion populace it’s sort of intuitive that they would. Speak to any average-Joe affluent Indian about his view on weddings and two things will become amply clear- getting married is as essential as maintaining ownership of his left kidney and the wedding day demands only the ultimate demonstration of his love, invariably by throwing an extravagant party for almost everyone he or his family has ever known, because in our country larger-than-life is widely interpreted as married-for-life. Now while some may defy in outrage, the hard facts remain. The business of weddings in India is a sizeable one.
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President of the Event and Entertainment Management Association (EEMA), Mr Sabbas Joseph, has today announced that a new team is being devised for leading the association. While a few members from the existing leadership team would continue their office the new team promises to see some fresh representation. Sabbas Joseph is serving his second term as President of EEMA and was re-elected through a unanimous and uncontested selection earlier this year. Details of the various committees and leadership positions are as follows along with the names of proposed members. Considered members have been given a period of 48 hours to send in their acceptance. National Advisory Council This council comprises of senior members of EEMA who have both distinguished themselves in business as well as through their visionary contribution. Proposed names for NAC include: Sabbas Joseph Michael Menezes Brian Tellis Roshan Abbas Sameer Tobaccowalla Harinder Singh Mohomed Morani Sanjoy Roy Vivek Singh Deepak Gattani National Executive Committee The NEC would have a blend of experience as well as freshness. The majority of the members are new, a few experienced members would continue. Representation has been provided to each of the key cities.Besides the traditional agenda that comprises learning, training, member-development, government engagement, the new committee would also address issues of Health and Safety, Gender sensitivity among others. Development of the regions is being given special focus and a Vice-president is being appointed to focus on the same. While Sushma Gaikwad was the only female representative in the committee last term, Poonam Lal and Rakhi Kankaria are also being considered this year improving the overall representation of women in the national committee. Proposed names for NEC include: Sabbas Joseph President Mandeep Singh General Secretary Rajeev Jain Treasurer & VP-Government Engagement Harinder Singh Senior Vice President Harjinder Singh (Jindi) VP- Region Development Sanjeev Pasricha VP- North Rakhi Kankaria VP- South Sushma Gaikwad VP- West Gautam Jain VP- East Rahul Gomes VP- Industry initiatives Poonam Lal VP- Gender Equality Vijay Nair VP- Music Industry and Artistes Engagement National Working Committee The National Working Committee would comprise key leaders from the Regional Leadership teams along with the National Executive Committee. Secretaries of each of the key states and the regions along with their vice-presidents would constitute the first-ever EEMA National Working Committee. The National Advisory Council would be invited to meetings of the National Working Committee. Proposed names for NWC include: Sabbas Joseph President Mandeep Singh General Secretary Rajeev Jain VP- Treasurer Harinder Singh Senior VP Harjinder Singh ( Jindi) VP- Region Development Sanjeev Pasricha VP- North Rakhi Kankaria VP- South Sushma Gaikwad VP- West Gautam Jain VP- East Rahul Gomes VP- Industry initiatives Vijay Nair VP- Health & Safety; Artistes Engagement Poonam Lal VP- Gender Equality Ankur Kalra Sec- Legal and Music Industry engagement Mayur Mirwani Sec-North Syed Sultan Ahmed Sec-South Harshal Kothari Sec-West Vijay Bokadia Sec- East Khurshid Ahmad Sec- Bihar Vinod Janardhan Sec- Maharashtra Khantil Mehta Sec-Gujarat Rishabh Bafna Sec-West Bengal Siddharth Chaturvedi Sec- Rajasthan Arun Kumar Sec-Telangana & Andhra Pradesh Sid Ganeriwala Sec-Tamil Nadu Serrao Sec- Goa Taranbir Sec- Jharkhand Regional Committees for four regions The Regional Committees are being constituted for each of the regions. Beyond the names that are listed in the Regional Committees, members may continue to offer their active participation either directly to the VP of the Region or to the President. Proposed names for Regional Committees include: NORTH Sanjeev Pasricha VP-North Mayur Mirwani Sec-North Siddharth Chaturvedi Sec- Rajasthan Rajesh Varma Sec -Delhi NCR Amanveer Singh Sachin Talwar Vijay Arora Amit Gupta Aditya joshi Nimit Mehta Ratika Bhatnagar Kanishk Singha Vipul Pandhi Anushree Aggarwal SOUTH Rakhi Kankaria VP-South Arun Kumar Sec-Telangana & Andhra Pradesh Sid Ganeriwala Sec-Tamil Nadu Syed Sultan Ahmed Sec-South Martin Emmanuel Sec- Kerala Sanjeev Kapoor Sec-Karnataka Harish Babu Mentor Anup Tarafdar WEST Sushma Gaikwad VP-West Harshal Kothari Sec-West Vinod Janardhan Sec- Maharashtra Khantil Mehta Sec-Gujarat Serrao Sec- Goa Anil Garg (Dynamo) Rahul Gomes Mandeep Malhotra Reema Gupta EAST Gautam Jain VP-East Vijay Bokadia Secretary East Rishabh Bafna Sec-West Bengal Khurshid Ahmad Sec - Bihar Taranbir Sec- Jharkhand Sanjay Bhandari Tarsame Mittal Mentor Usha Uthup Invitee- Ambassador 10 Years of EEMA Celebrations Committee A special committee has been constituted to mark 10 years of EEMA. It will focus on creating events to highlight the work of EEMA and showcase the same before government, policy makers, media, advertising and marketing fraternity, corporates, artistes and celebrities and the production companies. Proposed names include: Sabbas Joseph - Chairman Sanjoy Roy - Joint Chairman Michael Menezes - Mentor Samit Garg - Organising Secretary Lalit Gattani Roshan Abbas Brian Tellis Sameer Tobaccowalla Atul Nath Rajeev Jain Ratika Bhatnagar Mandeep Singh Anjali Pasricha Sachin Talwar Sidharth Ganeriwala Karan Chettri EEMA’s Health and Safety Council Jolted by the multiple accidents and unfortunate incidents that have taken place across the events industry, this committee has been formed to focus on safety codes, a safety week, training, workshops, policing the work and implementation of safety standards. Proposed names for Health & Safety Council include: Viraf Sarkari - Chairman Sushma Gaikwad Avishkar Tendle Sanjeev Pasricha Vijay Nair Warren D'Souza Manish Mavani Davinder Wadhwa Samit Garg Narinder Singh EEMAX GLOBAL Organizing Committee This committee will be responsible for organizing the EEMAX GLOBAL Awards and Convention. Proposed names include: Brian Tellis - Chairman Sushma Gaikwad Rahul Gomes Roshan Abbas Mohomed Morani Atul Nath Mandeep Singh Rajeev Jain Jaydeep Mehta Harshal Kothari Vinod Janardhan Sunil Kutty Menon Mandeep Malhotra Aarti Mattoo Tanaz Basrur Music Industry Engagement A group will comprise of members who will attend to matters regarding the application of the copyright laws and justifiable, viable price points for licensing. The team will also work with artists, artist management companies and also the supply chain to ensure that EEMA norms are created in conjunction with the fraternity and are upheld by all. Proposed names include: Vijay Nair - Chairman Ankur Kalra - Secretary Arun Kumar Sharad Mathur KJS Gurma Growth of Regions; Membership Expansion This special committee has been formed to ensure growth of the association in the region and draw greater memberships from these areas. Proposed names include: Harjinder Singh - Chairman Himanshu Shah Sharad Mathur Nimit Mehta Syed Sultan Ahmad Sagar Pingali Anup Tarafdar Vijay Bokadia Hari Om Jatiya Khantil Mehta Pritesh Sharma 'EEMA All Hands Meet' is slated for July 30 in New Delhi to kick-off meetings of the National Advisory Council, National Executive Committee and the National Working Committee.
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French born Emmanuelle de Decker has been working in the music industry for more than fifteen years in cities like Paris, Tangier, Dublin, Seoul and moved to India in 2004. After programming live bands at blueFROG for five years, she started Gatecrash, an agency promoting live music events in India.
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Where do events find themselves in this new ‘always connected’ world? How can one make life in the connected world eventful? How can one use the connected world for brand engagement? What can the new India be? Google’s VP and Managing Director- South East Asia and India, Rajan Anandan, shared his views addressing the event industry at EEMAGINE 2016 organized by The Event & Entertainment Management Association from 1- 3 May at Hotel Grand, New Delhi.
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Accidents at events in India are commonplace and many. Be it someone tripping on a loose wire, faulty rigging resulting in fatal falls, flammable material catching fire or injuries resulting from stampedes due to poor evacuation plans; the fact of the matter is that event organizers are ill prepared incase of any such event. The topic of heath and safety at events was picked up as one of the more seriously discussed subjects at the recently concluded EEMAGINE 2016- an annual convention for the events industry in India and an initiative of the Event and Entertainment Management Association (EEMA). Here are 5 takeaways from the session on health & safety to ensure an accident-free environment at events: 1. Culture and attitude needs to change It is ‘not’ okay to host an event at a risk. The risk may be small or big, but it is the organizers responsibility to cover all corners. Globally it is seen that health and safety officers authorize events and venues and deem them fit for hosting events for regulated gatherings. Moreover, double checks are performed during rigging and trussing all over the world so the safety quotient is doubled. India needs to develop a similar attitude. 2. Use fire retardant material Flex is a common material used as stage backdrop at events and in stage production. This is a highly flammable material but does the trick and comes at a cheaper cost compared to other materials that are fire retardant. Event organizers should ensure using materials that are not flammable, it may turn out to be slightly more expensive but will be worth the price if it can deflect a potential fatality. 3. Education on health & safety hazards There should be regular conferences and discussions on global best practices, technology that enables safety and most importantly the requirement for maintaining health and safety standards at events. 4. Do not be bottom-line driven Health and safety measures may be expensive but this is a price organizers should be willing to pay. One must understand that he cannot substitute the loss of human life at any cost; therefore prevention is a better strategy to stick with. 5. Do not compromise! To compromise on account of one vendor who is slacking on the safety factor, means to risk everyone at the event. Event organizers must stand their ground and only work with vendors who are pro health and safety.
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