Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
Read this exclusive interview with Sourav Panchanan, General Manager, Caravela Beach Resort as he outlines Caravela's tech-infused journey, leveraging data to create personalised and distinguished experiences
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BW Applause and EverythingExperiential will set the stage for the event which has been established to celebrate creativity, innovation and effectiveness in the industry
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With The Theme, ‘From Gen AI To Gen Z’, the event saw Dabur & Amul CEOs take the stage as Keynotes along with chiefs from Starbucks, MTR, DLF, Audi and more on November 30
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Read this exclusive interview with Atul Kumar Singh, Co-Founder & Managing Director, Lone Wolf Beverages as he reveals the company’s dynamic approach to incorporating experiential elements into its alcoholic beverage products
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Read this exclusive interview with Kahraman Yigit, Co-founder & CEO, Olive by Embassy
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Read this exclusive interview with Arvind Balan, Co-Founder & CEO, Maxperience as he highlights the significance of technology in crafting immersive brand experiences and shares insights into their approach to fan engagement in motorsports, challenges in the experiential marketing industry, measuring ROI, and more.
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Read this exclusive interview with Amina Taher, Vice President Brand, Marketing & Sponsorships, Etihad Airways as she provides insights into India's significance in Etihad's global network and its future plans for this dynamic market.
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The key speakers of the conference included Jayen Mehta, Ayush Gupta, Anoop Manohar and Raj Rishi Singh
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Shifting the paradigm from conventional advertising to immersive encounters, brands are tapping into the emotional and physical dimensions of consumers
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Read this exclusive interview with Ajay Shetty, CEO and Founder, Salud as he delves into the brand's marketing strategies driving consumer engagement and more.
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