Sanjeev Kumar Bijli To Chair The 6th BW Applause Experiential Marketing Summit & Awards Jury

In a celebration of creativity, innovation, and effectiveness in the Event and MICE industry, BW Applause and EverythingExperiential will host the 6th edition of the BW Applause Experiential Marketing Summit and Awards. This prestigious event has become a symbol of high achievement and excellence, acknowledging outstanding contributions to Experiential Marketing, Event Industry, Weddings, and MICE.

Sanjeev Kumar Bijli, Executive Director of PVR INOX, the largest and most premium cinema exhibitor in India, will chair the jury for this edition. With responsibilities spanning programming, relationships with Hollywood studios, film distribution, content selection, and growth strategy, Bijli brings a wealth of expertise to the proceedings.

The Awarding Jury features esteemed members such as Kumar Taurani (Managing Director, Tips Industries), Sanjay Bhutani (Managing Director - India & SAARC, Bausch & Lomb India), Naveen Soni (President, Lexus India), and Dr. Annurag Batra (Chairman & Editor-in-Chief, BW Businessworld & Founder, exchange4media Group).

Other notable jury members include Himanshu Khanna (Chief Marketing Officer, Raymond), Virat Khullar (Assistant Vice President & Vertical Head, Marketing, Hyundai Motor India), Saikot Das (Marketing Director - South Asia, Middle East & Africa, Levi Strauss India), Priyanka (Malhotra) Sethi (Director & Head - Marketing, Haier Appliances India), Tushar Malhotra (Head - Marketing, Bisleri), Akul Narula (Head - New Business, Sales & Partnerships, Paytm Insider), and Rabindra Narayan (MD & President, PTC).

Domain experts from various industries, such as Anil Singh, Dhruv Davar, Gour Gupta, Hari Krishnan, Sabbas Joseph, Naveen Kundu, Pramod Lunawat, Samit Garg, Sushma Gaikwad, Vijay Subramaniam, and Gitikka Ganju Dhar, will also lend their expertise as jury members.

Scheduled to take place in Delhi in March 2024, the 6th edition promises to be a landmark event in the realm of experiential marketing.