Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality outlines Social’s immersive viewing experience, ‘doosra stadium’, experiential marketing and more
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Rahul Manjal speaks with Everything Experiential as he delves into the essential qualities and practices that define a successful event anchor
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In the newest addition to this ongoing interview series, Everything Experiential ropes in TV anchor and corporate emcee, Nikita Rana who delves into her journey in the event-hosting world
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“The biggest challenge is how to personalise such events such that each consumer has a very personal take away from such activity,” says the Former Lexus President as he talks about challenges when organising large-scale events
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As part of this ongoing series, Everything Experiential talks to Aakarshak Mishra and uncovers the dynamic emcee’s professional journey, preparation process and more as Mishra shares insights into the world of hosting
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Key figures from the Indian theatre scene highlight the economic and cultural contributions of the creative sector
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Sanjay Bhutani, Managing Director - India & SAARC, Bausch & Lomb highlights the significance of experiential marketing in the brand's strategy
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Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful
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“I would be looking for the extra mile the brand is willing to travel to delight its consumers,” says Lexus’ Former President, Naveen Soni as a Juror in the 6th edition of BW Applause Experiential Marketing Summit and Awards
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In this exclusive interaction, Ashish Jha, Senior Brand Manager, Bacardi talks to Everything Experiential about creating immersive experiences, the brand’s collaboration with various artists, the use of technology and much more
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