Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
As a part of this ongoing series, Everything Experiential ropes in seasoned emcee Pratap Batra for an exclusive interview where he shares insights into industry trends, his plans for the future and advice for aspiring emcees among more
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S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more
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In this exclusive interview, Dr Shruti Nada Poddar talks to Everything Experiential as she delves into the vibrant tapestry of the Vedaaranya Heritage and Healing Festival. The festival has become a catalyst for community collaboration, promoting local talents and providing a platform for cultural exchange
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In this exclusive interview with Everything Experiential, Chandini Sehgal shares her experiences, challenges and the intrinsic qualities that set an exceptional emcee apart from the rest.
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Leaders from Pernod Ricard, Maruti Suzuki & Haleon discuss how to bridge the gap between marketers and consumers, at a time when preferences are changing rapidly
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Tushar Malhotra, Head of Marketing, Bisleri, sheds light on the brand's innovative strategies, exemplified by their collaborations and initiatives
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The auto major’s Senior Executive Officer for Marketing and Sales, Shashank Srivastava, talks to Everything Experiential about Maruti’s endeavours in the year ahead and why experiential will continue to be a pillar in its marketing strategy
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In this exclusive interview, Prabhu reflects on memorable moments and strategies for audience engagement, he provides valuable insights for aspiring emcees in the dynamic world of event-hosting
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According to an annual survey, the average wedding guest size has seen a 14.8 per cent increase from 2022, now standing at 310 guests
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In this exclusive series, Aditya Malik talks to Everything Experiential as he delves into the vibrant world of events and entertainment
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