Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
In an exclusive interview with BW Businessworld, Samit Garg, Managing Director & Co-founder of E-Factor Experiences talks about the company’s IPO announcement, factors driving the growth of the event industry, and much more
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Seth provides a glimpse into the future of experiential campaigns and the transformative power of AI
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Read this exclusive interview with Payal Chaddha, a celebrated emcee and TV personality, as she shares her insights into the world of hosting
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Read this exclusive interview with Vidya Alva, COO, Percept ICE as she shares insights into the event industry
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Shashank Srivastava of Maruti Suzuki explains how experiential marketing efforts have helped them get a bigger market share
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In an age where audiences seek more than just trailers and posters to pique their interest, experiential marketing has proven to be a potent tool for filmmakers
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Aastha Bhasin, Category Lead for Kurkure at PepsiCo India talks about the impact and importance of experiential marketing at PepsiCo
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Read this exclusive interview with Pooja Kanwal as she speaks with EE about the exciting and dynamic world of emceeing
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With 200 meetings in 58 cities, the government converted the summit into a people’s event which no previous G20 presidency has done
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Read this exclusive interview with Khyati Kava as she speaks with EE about the world of emceeing
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