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Pratyaksh Dutta

Author

The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.

Latest Articles By Pratyaksh Dutta

Elevating Hospitality: A Journey Through Tamara Leisure Experiences With CEO Shruti Shibulal

Read this exclusive interview with Shruti Shibulal, CEO & Director of Tamara Leisure Experiences as she delves into the world of hospitality, Tamara's emphasis on immersive hospitality and experiential travel. She gives insights into the evolution of the industry with technology and emerging trends.

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Band Baaja Baraat: Spike In Business For India’s Wedding Sector

The Indian wedding industry is one of the largest and most vibrant sectors in the country. As the world opens again after the pandemic, 2023 promises to be a year of joy and celebration for millions of couples and their loved ones

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A Look At Durga Puja Marketing Activations That Captivated and Connected

Eveready, Tata Tea Gold, Pond’s, Mamaearth and Bingo Tedhe Medhe celebrate Durga Puja with innovative consumer engagements

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Never Overdo Or Underdo Your Act On Stage: Bhavana Bhatia

Read this exclusive interview with anchor Bhavana Bhatia as she delves into the experiences that shaped her growth in the industry and her advice for aspiring emcees

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Our Strategies Prioritise Crafting A Distinct Brand Identity For Each Product

Read this exclusive interview with Sanjiv Anand, Chairman & Investor, East Side Distillery as he delves into the competitive spirits market and East Side Distillery's approach to standing out

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Experiential Marketing Is A Powerful Tool In Our Marketing Arsenal

Read this exclusive interview with Amit Gheji, Head of Marketing, Gulf Oil Lubricants India Limited as he shares valuable insights into Gulf Oil's marketing approach and talks about evolving trends in the sector

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We Are On The Lookout For International Acts But Our Focus Is On Musicians From India

Read this exclusive interview with Varun Khare, Business Head, Paytm Insider as he shared the company's journey, strategies, challenges and vision for the future

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Revolutionising Weddings: In Conversation With Chetan Vohra

In this exclusive interview with Chetan Vohra, Managing Director, Line Communications & Weddingline, we uncover the secrets, trends, and passion behind crafting dream weddings

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Mega Convention Centres, Bharat Mandapam And Yahobhoomi Now Adorn Delhi

Bharat Mandapam and Yashobhoomi inaugurated on the eve of the G20 summit, are state-of-the-art and sustainable exhibition and convention centres that now put the national capital on the map of the world’s Rs 25-lakh crore conference tourism space

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Turning Dreams Into Destination Wedding Realities: An Exclusive Interview With Pramod Lunawat

Pramod Lunawat, Founder and CEO, Milennium Event and Marriageuana is the creative architect behind some of the most breathtaking destination weddings

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