Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
As part of our ongoing series, 'India's Most Popular Emcees,' read this exclusive interview with Chaitanya Rathi as he delves into the nuances of his professional journey, preparation process and his learnings over a vast 18-year career
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AI’s imprint on the events industry is not a fleeting trend but a transformative journey that is still unfolding
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Read this exclusive interview with Sonal Sahoo, Director, The World Hotels and Resorts as she delves into the world of hospitality and creating experiences
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As part of our ongoing interview series, 'India's Most Popular Emcees,' read this exclusive interview with Vyoma Parihar as she delves into her journey in the world of hosting events
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Read this exclusive interview with Gunjan Arya, CEO, Only Much Louder (OML) as she delves into the company's approach to leveraging digital platforms and shares her perspective on the constantly evolving industry
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Read this exclusive interview with Vivek Dudani, Head of Events & Programming, SOCIAL & antiSOCIAL as he shares his insights about antiSOCIAL's experiential events, collaborations and evolution to a launchpad for emerging talent
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As per industry experts, an average three-day Indian wedding produces about 700 to 800 kilos of wet waste and 1,500 kilos of dry waste
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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Online gifting has in recent years evolved into the fastest growing market trend. According to a report by TECHSCI Research, online gifting in India will reach a market size of $72.56 billion by 2029
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Read this exclusive interview with Somesh Agarwal as he delves into the inner workings of the establishment and its commitment to providing customers with a hyper-personalised experience
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