Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
In this exclusive interview as part of our ongoing series, Nitish Kamdar reflects on overcoming challenges, the essential qualities for a successful emcee, industry trends among more
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60 per cent of people working in the artisanal sector are women and the sector creates anywhere from 10 million to 200 million livelihoods
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According to experts, consumers expect a seamless and pleasant experience at every stage, demanding brands invest in creating positive touchpoints consistently
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In this ongoing interview series, Everything Experiential speaks to Riaz Basha in an exclusive interaction. Basha shares his professional journey into the world of hosting, tracing his roots back to a spontaneous stage moment two decades ago
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The maker of auto brands such as Hyundai Creta and Verna says that not only will it set “unprecedented benchmarks” but that these will also “redefine auto marketing in India”
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“I anticipate nominees to showcase integrity, authenticity and a commitment to ethical practices,” says Bausch & Lomb’s Managing Director - India & SAARC, Sanjay Bhutani, as he gears up as a Juror for the 6th edition of BW Applause Experiential Marketing Summit and Awards
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Addressing the changing landscape, RJs share insights into the use of language, emphasising the need to balance societal shifts with broadcast responsibilities
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Experts deliberate on the evolution of language in radio from the days of AIR to the increased prominence of private radio
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The conclave held on 8 and 9 February 2024 combined virtual sessions on 8 February and the in-person sessions on 9 February at India Habitat Centre in New Delhi
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Experts say this evolution reflects the broader digital trends emphasising immediacy, interactivity and storytelling in a compact and captivating format
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