Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
In an exclusive conversation with Everything Experiential, Kamal Khushlani, Founding Director, Credo Brands Marketing Limited (Mufti) shared insights on the brand's inner workings
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The Aerocity Culinary Festival was a two-day event held at GMR, Aerocity on 13 and 14 January 2024
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The event is expecting an initial attendance of nearly 7,000 guests, projecting a daily footfall between three to five lakh visitors post-inauguration
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Sahibjeet Kaur shares her journey from a young high school graduate to a prominent figure in the event industry
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As we embark on a new year, the dynamic landscape of the event industry is met with enthusiasm and strategic resolutions
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Jain delves into the intricate dynamics of the luxury spirits industry, exploring how Diageo has navigated the evolving landscape in 2023 and offers insights into Diageo's commitment to sustainability and its relentless efforts to expand its market presence
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With the return of big-ticket tourneys and long-running IPs, experiential companies registering growth in the last year and the impact of developments tapping India’s global MICE potential, 2024 promises to be an action-packed year for the sector
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He shares insights on the company's experiential endeavours in 2023 and plans for 2024
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In this exclusive interview, Shweta Jain, Chief Business Development Officer, Diageo, discusses how Walkers & Co. transforms billboards into community art galleries in their latest experiential endeavour
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In the dynamic landscape of business, personalisation has emerged as not just a strategy but a necessity, reshaping customer experiences across industries
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