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Ruhail Amin

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Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

I Am Honoured To Have Worked With The Mad Men Of Advertising: Chintamani Rao

Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

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Chinta Has A Deep Understanding Of Right & Wrong: Santosh Desai

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

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Pata Lapata Tells A Complex Tale In A Simple Manner: Aditya Bhasin

In an exclusive interview with Everything Experiential, Aditya Bhasin, CEO, Underdog Motion Pictures outlines the insights that went into the conceptualisation of ‘Pata Lapata’, the characters for the film, his memorable moments while putting the film together and more

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Filmfare Award 2024 Partners With Dharma Cornerstone, Yash Raj, Matrix & Versus
Filmfare Award 2024 Partners With Dharma Cornerstone, Yash Raj, Matrix & Versus

The synergy was a celebration of cinematic excellence

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Bridging Cultures: Natalia Krasnova's LA Journey Through Events

In an exclusive interview with Everything Experiential, Natalia Krasnova discusses her event planning journey, highlighting the distinctions she has observed between the Russian and US event industries, and more

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Glorious Return: How Moviegoers Are Coming Back For Experiential Marvels

Read this exclusive interview with Ajay Bijli, Managing Director, PVR INOX Limited

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Why Only ‘Dulhe Ki Barat’; Now There Is ‘Dulhan Ki Barat’ Too

Read this exclusive interview with Vikaas Gutgutia, Founder and Managing Director of Ferns N Petals (FNP) as he shares his valuable insights

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Experiences May Not Be Always Measurable But Their Impact Is Undeniable

Sameer Tobaccowala, CEO Shobiz Havas, spoke to BW Applause and Everything Experiential about creating compelling brand experiences and more.

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EXCLUSIVE: Ishwaraj Bhatia, Co-founder, Simba Beer On His 7 Year Journey

After starting the brand journey in Goa and Delhi, Simba's market has now grown to over 18 states across India

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CK Birla Group Onboards IBM's Deepali Naair As Their Group CMO

With over two decades of experience in sales, marketing, ecommerce and managing P&L, Naair has held leadership business positions with eminent consumer brands

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