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Ruhail Amin

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Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

We Remain Committed to Helping Businesses Get Back On Their Feet: Archana Vohra, Facebook India

The last one year has seen small businesses rapidly accelerating their online journeys in order to survive and grow says Vohra.

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Coming To Terms With Uncertainty--The Current State Of Event Agencies

Industry experts share that the second wave of the pandemic has brought uncertainty in terms of resuming business activities.

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Event Industry’s Covid-SOS Service Addressing 1000 Critical Queries Daily With 50-60% Success Ratio

From wedding planners to experiential marketing experts, from emcees to logistics suppliers, the event industry has come together as one in this crisis.

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Arvind Singh appointed as Secretary of Tourism, GOI

Moving to the Centre in 2001, Singh has worked in various ministries including Commerce and Shipping and as Private Secretary to the Minister of Agriculture.

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Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer.

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The New Paradigm of Experiential

The en masse cancellation of events has compelled brands to formulate new ways to engage their consumers.

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With international destinations shut, tourism is moving to Kashmir: Umar Tramboo, MD and CEO, Khyber Group

This winter we can turn around things if the tourism department starts marketing in the right way, says Tramboo.

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Digital fashion shows take over the runway

With physical fashion weeks on hold, the niche world of digital fashion is being gradually catapulted to the mainstream.

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Event Industry Leaders urge Govt. to address key issues facing the sector

The deliberation was led by Sanjoy K Roy, Managing Director, Teamwork Arts and Sabbas Joseph, Co Founder & Director, Wizcraft International.

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Akshay Kumar, Founder and Director of Ice Hockey India passes away

Kumar was also the former President of Adventure Tour Operators Association of India (ATOAI)

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