Author
Deputy Editor, BW Businessworld Applause and everythingexperiential.com
The experiential marketing industry has transformed in a big way over the years and has grown considerably both in size and stature. With the growth of digital, traditional marketing approaches have taken a back seat. Even brand activations have been redefined and now experiential marketing is the trend that most brands adopt to create a definite connect with the consumers. Vikram Sakhuja, group CEO, Madison educated the congregation of event planners at EEMAGINE 2017 about business transformation via “putting a value to what you do”.
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Running a business, especially one that is open round the clock, can often make you lose sight of a work-life balance. Next thing you know you are returning home to a scornful spouse feeling dejected because you have surfaced after five days on the job. A classic issue among event professionals. But some couples have got it figured out and cracked the model of working together whilst managing to not kill each other. Here are some glowing examples of husband-wife duos running some of the country's most successful event enterprises.
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EEMA, India’s apex body of the events and experiential marketing industry is hosting the 10th edition of EEMAGINE and EEMAX Global Awards, from 8th to 10th September 2017, at Hotel Pullman, Aerocity, New Delhi.
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As the current President of National Restaurant Association of India (NRAI), well known restaurateur Riyaaz Amlani is on a mission to bring India’s nightlife industry together. At the recently held India Nightlife Convention and Awards (INCA) in Mumbai, the first of its kind as far as India is concerned; Amlani spoke about the challenges that beset the nightlife industry in India and the need to reframe regulations to promote the sector.
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