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Deputy Editor, BW Businessworld Applause and everythingexperiential.com
As part of the reform the IT giant will be closing its European headquarters in Augsburg as it looks to cut costs and focus operations in Japan.
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mjunction and Sporty Solutionz will together take the revolutionary technology to the global sports market.
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Kulmeet Bawa, Managing Director, Adobe South Asia spoke about the importance of creating compelling experiences for the current day consumers at the launch of BW Businessworld Marketing Whitebook in Delhi.
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Sundeep Chugh, Chief Executive and MD Benetton India speaks about leveraging the big potential that Indian retail offers and how experiential is playing a big role in customer acquisition.
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e4m BW Applause Conclave & Awards is the congruence of India’s event management community on the same platform. The event was organized in collaboration with exchange4media with support from the Event and Entertainment Management Association on 6 October 2017 at The Lalit Mumbai to recognize and honour the quality work experiential agencies are producing in the space of events and experiential marketing across 35 all encompassing categories.
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The jury meet of exchange4media BW Applause Conclave & Awards was held in Mumbai on 27th September. It was chaired by Karan Bajaj, SVP & GM, South Asia, Discovery Communications India and included over 15 experts from the media, advertising and marketing field.
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The relationship between agencies and clients is a mix bag of emotions. From camaraderie to conflict, the client-agency equation is as complex as it can ever become.
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At the recently held 10th anniversary celebrations of EEMAGINE, the annual convention for event industry by Event and Entertainment Management Association (EEMA), a panel discussion on ‘Transforming Public Opinion’ witnessed participation of communication stalwarts like Sanjay Nigam, COO Perfect Relations, Roma Balwani, President Group Communications, CSR & Sustainability, Vedanta Group and Sonia Huria, Senior VP and Head – Communications & CSR, Viacom 18. The session was moderated by Yamini Singh, Executive Editor, Everything Experiential.
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At the recently held 10th EEMA anniversary in New Delhi, there were deliberations by industry leaders about transforming business marketing to its next level. While there were presentations and panel discussions by media and events experts, the presentation by the aerospace start-up Team Indus was one of the highlights of the occasion.
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In its 10th year, EEMA now represents India’s event industry as its apex body, with a membership of 300 companies. Since its incorporation in 2008, EEMA has rapidly grown in membership to include all significant organized players across the length and breadth of the country, and it is estimated that close to 80% of the organized revenue in this space, is represented through EEMA members.
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