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Ruhail Amin

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Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Driving Meaningful Engagement Through Activations-The Simba Craft Beer Story

Read this interview with Ishwaraj Bhatia, Co-founder and COO of Simba Beer about his vision for the brand and more

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Vishwajeet Parashar Steps Down As CMO Of Bajaj Capital

He joined the group in the year 2000 and recently completed 22 years with the organisation

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We Want To Be The Number One Experiential Sports Providers For The Indian Fans: Raghav Gupta

Read this Exclusive interview with Raghav Gupta, Founder, and Managing Director, Fanatic Sports

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On-Ground Activations Will Remain The Core Focus Of Our Marketing Strategy: Kartik Mohindra

Our objective for the next six months, including festivities, is to do high-decibel marketing with a strong consumer acquisition strategy, shares Mohindra in this exclusive interview.

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Creative Collaboration Always Wins: Brian Tellis

Renowned host, performer, theatre personality, and former co-founder & CEO of Fountainhead MKTG, gets candid on the changing face of the event industry, the new ventures he has launched and more.

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ROG Academy Has Played A Key Role In Establishing A Pool Of Credible E-Sports Players in India : Arnold Su

India has more than 200 million e-gamers playing across more than 20 platforms and ROG Academy by Asus is empowering professional gamers to conquer competitions in the booming e-sports industry.

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Jaipur Literature Festival: How This Iconic Brand Is Redefining Innovation

Preeta Singh, President, Teamwork Arts, spoke to EE about the return of JLF 2022 and how this festival is subverting and innovating its existing models in this dynamic time.

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We Have Built ‘The Rah Bagh’ With A Lot of Passion: Nazir Rah

Nazir Rah, Managing Director, Rah Hotels and Resorts spoke to us about his inspirational journey from an adventure tour guide to helming one of the most talked about properties in the valley.

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In Procam International and Sunfeast India Move As One, We Found Partners With Similar Perspective and Synergy: Ali Harris Shere

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Limited, spoke to us about the brands’ continued support to this movement and more.

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Live Events Will Come Back Bigger But Virtual Events Will Amplify and Add a Whole New Paradigm: Vivek Singh

Vivek Singh, Jt. MD, Procam International shares details about the second edition of SIMAO which showcases the power of the collective.

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