Jamia Hamdard University Celebrates 100th Episode Of "Mann Ki Baat"

EE News Desk May 05, 2023

Jamia Hamdard celebrated the 100th episode of "Mann Ki Baat" through a lecture series with thought leaders, including A. Surya Prakash and Professor Farhat Basir Khan. The event, patronized by Vice-chancellor of Jamia Hamdard, Prof. (Dr.) M. Afshar Alam. The event highlighted the Mann Ki Baat's significance in engaging with people at a mass level, fostering a sense of national unity, and promoting the diversity of India

"Mann Ki Baat" was celebrated through Media Matters, a prestigious lecture series curated and organized by the eminent Professor Farhat Basir Khan. During the event, Professor Farhat Basir Khan shared his original research on "Mann Ki Baat," captivating the audience with his insightful analysis of the show's evolution over time. He emphasized the program's significance in engaging with people at a mass level, giving voice to ordinary citizens, and promoting national unity and diversity. His opening quote from his book "Game of Votes" was a powerful testament to the show's unique ability to connect with the masses, "Each time the media turned around to say he was not talking to them, there he was addressing the people directly and not talking through them."

Prof Khan’s research-based infographics showed the program's evolution from one-way communication to two-way dialogue and its organic evolution from hard issues to soft ones. with citizens. How Its digital and social media platform expansion made it more accessible to a wider audience.

His research highlighted how "Mann Ki Baat" has brought the government closer to the people, serving as a tool for disseminating important government initiatives and policies. It has also successfully connected with the country's youth, empowering them to become the driving force of India's growth story.

A. Surya Prakash, the keynote speaker and a renowned journalist, author, and scholar, praised the program's emphasis on conversation and dialogue, highlighting how it reflects Prime Minister Narendra Modi's vision that democracy thrives when citizens are engaged and empowered to contribute to the nation's progress. He also highlighted the program's successful translation into 22 different Indian languages, 29 dialects, and 11 foreign languages, making it accessible to a wider audience across India and around the world. He stated that PM Modi is always open to suggestions and opinions from the younger generation and the general public of India. He has picked up inspiring stories from the public, such as women's empowerment, which was triggered 307 times in "Mann Ki Baat," as well as swachh bharat abhiyan, khadi, and yoga, which were featured 52, 14, and 30 times, respectively.

Professor Reshma Nasreen, the Dean of the School of Marketing and Business studies, DSW and director of CMMS Jamia Hamdard in her speech, commended Professor Farhat Basir Khan's outstanding contribution to the success of the program and the Centre for Media & Mass Communication Studies of Jamia Hamdard. She expressed her gratitude for his unparalleled dedication and expertise, which have played a vital role in empowering the young generation and promoting India's development.

Overall, the event celebrated the remarkable success of "Mann Ki Baat" and its enduring significance in building bridges between the people and the government.