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Articles for Feature Articles

Yamaha’s ‘The Call of The Blue’ Version 4.0 Campaign Fuels Riders’ Aspirations

The brand will also revitalise its customer engagement activities like Track Day, The Call of The Blue Weekends, Overnight Tours and Blue Streaks Community rides

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John Abraham Reignites Rider’s Soul In Aprilia RS457’s Campaign

The first instalment of the four-film series cinematic digital ad campaign has been unveiled

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Enabling Inclusive Spaces Through Hybrid Events, Experts Share Their Thoughts

Everything Experiential speaks to industry experts about the challenges of hosting hybrid events and implementing tech beyond its typical use cases to create enhanced experiences, as well as the imperative factor of profitability of such events

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ITC Sunfeast Baked Creations Kicks Off First Bakery Café In Bangalore

Launched at the FabIndia Experience Store in Whitefield, Bangalore, this cafe marks a significant milestone in the brand's journey, from a cloud-kitchen bakery to an omnichannel brand

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Kriti Sanon To Flaunt Style In ‘Very Pepe’ As Global Brand Ambassador

Pepe Jeans London has unveiled ‘Very Pepe’, the new Autumn/Winter collection campaign featuring the actor, producer and entrepreneur, who makes her debut as the brand’s first-ever global ambassador of Indian origin

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JK Lakshmi Cement & Rohit Sharma Renew Partnership For Fifth Consecutive Year

With this renewed partnership, Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and platforms

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Vi-John Ropes In dentsu X India To Create Immersive Brand Experiences

The agency’s team will spearhead dynamic media planning and execution across TV, print, radio, cinema, OOH, and digital channels for the brand’s shaving category products

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Social Media & Influencers Have Changed Event Aesthetics: Watermark Event Solutions’ Sidhesh Kandiyil

Talking to Everything Experiential, in an exclusive chat, Sidhesh Kandiyil, Founder & Managing Director, Watermark Event Solutions LLP and event industry veteran speaks about the evolution of the Indian and global event industry, the transformation of corporate and government events, making a mark in experiential weddings with Watermark Weddings, trends and innovations in the industry, and more

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UMG’s Def Jam Recordings India & Red Bull Come Together For Red Bull 64 Bars’ Maiden Season

Season 1 of Red Bull 64 Bars features a series of 10 rappers from around the country who worked with Mumbai’s ace beatsmith Karan Kanchan to create a new track that’s all bars

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KFC Unveils QSR Industry-first Sign Language Employee Training

In celebration of International Day of Sign Languages, this exhibit was unveiled at Select CityWalk, New Delhi and Ambience Mall, Gurugram, inviting consumers to learn to sign 30+ popular food items; this training is required to be undertaken by all 17,000+ KFC employees, who are spread across 240+ cities in 1200+ restaurants

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