Paytm Spreads Christmas Cheer With Innovative AR Campaign

EE News Desk Dec 26, 2024

The exciting campaign initiated in Delhi and Bengaluru, brought Santa Claus to life for rewards on the Paytm app

One97 Communications (OCL), which owns the brand Paytm, one of India’s leading payments and financial services distribution companies and pioneers of QR, Soundbox and mobile payments, celebrated the festive spirit this Christmas with an innovative campaign powered by Augmented Reality (AR) technology, which brought the magic of Santa Claus to life. The campaign added a unique touch to the holiday shopping experience.

With the campaign, people in Delhi and Bengaluru gathered to celebrate Christmas with Paytm, where they received stockings filled with goodies and a Paytm QR code. By scanning the Paytm QR code, they got to experience the magic of AR. Through this interactive experience, participants also got to discover exciting cashback points and deals on the Paytm app.

Paytm is spreading festive joy to users of all ages by offering rewards that make their everyday transactions more rewarding and meaningful. As a pioneer in mobile payments, Paytm continues to lead the way in digital innovation, ensuring technology is accessible and engaging for millions of users across India.

A Paytm spokesperson said, “This Christmas, we are delighted to bring innovation and joy to our users with an interactive AR campaign featuring Santa Claus. It’s a magical way to celebrate the festive season, offering an engaging experience alongside attractive cashback points and rewards. We’re excited to spread holiday cheer and make this season even more rewarding for our Paytm family.”