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Articles for Feature Articles

McDowell's & Co Introduces The X Series

Launching a premium new range of vodka, rum and gin, the brand is expanding into the alcohol of choice of Gen Z and new India

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Amora Hotels & Resorts Unveils Brooksy In Sydney

Aiming to redefine lifestyle experiences with an innovative hotel lounge concept, the independent hotel group attracts the jet-setters of today with its experiential offerings

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The Missing Hanif

Shubho Sengupta, a digital marketer with an analogue past, pens a tribute to Hanif Kureshi, an adman and artist with a democratic vision for Indian art, who brought Mumbai city to life by turning spaces into experiences

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Inaugural Khyber Cup Concludes At Royal Springs Golf Course, Srinagar

The Khyber Himalayan Resort & Spa, Gulmarg brought together over 100 players who competed at an event from 20-21 September 2024 and attracted top golfers from across the country

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An Overlooked Window: A Gateway To A World Of Experiences

Sachin Bansal, Founder and Chief Explorer of City Explorers India articulates that observing the world and not-so-trivial details beyond the window holds a myriad set of experiences

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Flipkart & FCB Kinnect Come Together To Make A Big Deal Of Small Things

The maiden campaign by FCB Kinnect for the brand, comprises films, influencer engagements, and other on-ground activations

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Myntra Unveils Shopper-led Creator Program ‘The Ultimate Glam Clan’

The program aims to empower shoppers to become creators by incentivising them to upload high-quality personal shots as a part of their product reviews

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All India Pickleball Association (AIPA) Onboards Branquila As Agency

The agency will manage its comprehensive brand and marketing mandate – digital marketing, public relations, trade marketing, influencer management and creative

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IOAA Partakes In Global OOH Drive ‘Essays for Peace’

In commemoration of UN International Peace Day, a glowing candle symbolising peace and unity was displayed on digital screens at midday across India for five minutes by digital out-of-home (OOH) partners, aligning with similar displays around the world

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Rahul Dravid Collaborates With Roombr Digital Classroom

Powered by Intel and Texas Instruments, Roombr creates interactive 120-200-inch digital screens that transform walls into dynamic learning hubs

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