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Articles for Feature Articles

FabriCare’s Blackout Curtains’ Campaign Brings Darkness Alive With Alia Bhatt & Ranbir Kapoor

This campaign has been directed by Karan Johar, under his banner Dharma 2.0 and conceptualised by 82.5 Communications, and highlights FabriCare’s innovative blackout fabrics with the theme “Pitch Dark. Anytime.”, set against the backdrop of everyday life at home

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‘Hyundai Spotlight Concerts’ Makes A Comeback With Second Edition

These live concerts will be organised across six cities including Chennai, Mumbai, Guwahati, Chandigarh, Bangalore and Ahmedabad - and will feature some of India’s most renowned performing artists and musicians such as Sonu Nigam, Neha Kakkar, Shankar Ehsan Loy, Papon, Andrea Jeremiah and others

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Shriram Finance Ropes In Rahul Dravid As Brand Ambassador

This partnership not only strengthens Shriram Finance’s mission to positively impact the financial well-being of individuals and businesses in India but also reinforces its commitment to the values of trust and reliability that Dravid personifies on and off the field

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Britannia’s 50-50 Chief Selector Campaign Asks Consumers To Create Biscuit Shapes

Conceptualised by Schbang, this campaign is a natural extension of Britannia’s long-standing tradition of putting consumers at the heart of its innovation

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Posterscope India Crafts Ganesh Idol From Havells Wires; Unfurls ‘Safety Cha Deva' Campaign

The campaign promotes the brand's safe electrical products through innovative outdoor advertising, ensuring homes remain protected from fire hazards

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Johnson’s Baby 'Onederland' Event Congregates Influencers; Reveals AI-generated Lullaby

Johnson’s Baby has revealed its all-new gift range, which was unboxed at the Johnson’s Baby ‘Onederland’ event with 280+ influencers and experts in Delhi

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Lay’s Collaborates With Huemn For Merchandise Collection

Inspired by Lay's beloved and iconic colours, this collection blends playful design with a vivid palette that celebrates the essence of both brands

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Badshah Pronounced Ambassador For India For Dyson OnTrac Headphones

This collaboration commences with the unveiling of Dyson’s first high-fidelity, audio-only headphones - the Dyson OnTrac headphones on 23 September, 2024

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Gitikka Ganju Dhar Portrays Nafeesa In Tanaav 2

The Indian adaptation of the critically acclaimed Israeli series ‘Fauda’, ‘Tanaav 2’ is a Kashmir-set thriller directed by Sudhir Mishra and E Niwas – the series commenced screening on 12 September, 2024 on Sony LIV

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AI Reshaping Brand Experiences In Food Industry

Everything Experiential speaks to industry experts, about how food, beverage and snack brands can ride the AI wave and look at altering experiences and creating distinct experiences through AI - as part of elevating, enhancing and transforming culinary experiences

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