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Articles for Feature Articles

Fans Are Responsible For 50% Of An Artist's Career: DCA’s Hamza Kazi

In an exclusive interaction, Hamza Kazi, Head of Music, Dharma Cornerstone Agency, outlines the pointers artists and celebrity management companies need to keep in mind about curating fan experiences, the matter of protecting the privacy of artists/celebrities, his personal fandom experiences and more

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RBL Bank IOCL Introduce #FurtherAndBeyond Campaign

For the launch event, the team collaborated with social media influencers who are motor and travel enthusiasts - this crew participated in a 750km long road trip from Chandigarh to Leh-Ladakh

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Victorinox’s Airox Ties Up With Tahir Raj Bhasin

The event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality

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Anastacia To Light Up World Tennis League 2024

The American pop diva is set to perform on 20 December, 2024 at the Etihad Arena

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Universal Music India Unveils Vedam Records

Vedam will introduce traditional Indian sonics to the Wellness music category, following the tenets of the Indian Vedic Wellness Systems (I.V.W.S) to support Yoga, Meditation, Focus, Sleep and Chakra Balancing

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Rajiv Dubey Entrusted With Larger Role As VP At Dabur India

Alongside his continued leadership in media strategy and execution, Dubey will focus on crafting immersive brand experiences that deepen Dabur's connection with its audience

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STA Tantalises Taste-buds In Immersive Culinary Soiree; Unveils ‘Spectacular Saudi’ Campaign

The Saudi Tourism Authority (STA) hosted a series of exclusive events including ‘Epicurean Saudi’ in Mumbai, and ‘Brewtopia – A Qahwa Experience’ in Bengaluru and Delhi, offering dining and coffee appreciation pop-ups

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NBA & BFI Introduce ACG Jr. NBA Program With Skechers

The program is a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country

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UST Retail GenAI To Optimise Customer Experience

Purpose-built for retailers, the UST Retail GenAI Platform delivers comprehensive tools to optimize every facet of retail operations

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Škoda Auto India Collaborates With Harun Robert For Kylaq’s Camouflage

Harun Robert a.k.a Rob will be conducting an interactive session with Fans of Škoda to come up with a design for the camouflage that the Kylaq will wear as it undergoes further testing in India

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