Articles for Feature Articles

Beyond The Ballroom: Why Indian Couples Are Saying "I Do" At Sea

Everything Experiential (EE) speaks to industry mavens about the evolution of cruise wedding experiences, the distinction of cruise weddings as compared to traditional wedding venues, the costs involved and more

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Adani Gets Bold With ‘Hum Karke Dikhaate Hain’ Campaign

The inaugural film of the multimedia, multiplatform campaign, takes off with ‘Pehle Pankha Phir Bijli’ (First Fan, Then Electricity), which has been conceptualised by Ogilvy India

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SOI’s Spring 2025 Season To Set Stage With Zubin Mehta & Sir Mark Elder

The much anticipated Spring 2025 Season of Symphony Orchestra of India (SOI) will run from 25 January to 15 February 2025 at Mumbai’s NCPA

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The Power Of 5G & Immersive Tech In Experiential Marketing

Niraj Ruparel, Creative Technology Lead, WPP & GroupM India writes exclusively for Everything Experiential about the significant trends and innovations that made an indelible mark in event technology in 2024, and the way forward for it in 2025

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Rashi Entertainment’s Rajeev Jain To Join As Keynote Speaker For E4m Red Carpet Experiential Marketing Summit & Awards

In its third edition, the event is scheduled to take place on 27 December, 2024 in the capital at The Eros, Nehru Place

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Hafele’s Anamorphic Billboard Features Sachin Tendulkar

The billboard is strategically launched especially during the wedding, holiday and gifting season, ensuring that the brand has top-of-the-mind recall for consumers seeking premium gifts

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Mindshare’s Interactive Campaign For UltraTech Cement Drives Innovation

This initiative transforms UltraTech logos into an AI and AR - driven, interactive home-building expert

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PVR Inox Collaborates With Goibibo; Commences ‘Game On Screens’ Campaign

With this, the cinema giant’s innovative gamification IP combines interactive entertainment with impactful brand engagement, redefining the in-cinema advertising experience

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PepsiCo India’s Inaugural RevolutioNari Conference & Awards 2024 Propels Women Empowerment In Agriculture

The event marked the launch of PepsiCo India’s RevolutioNari Anthem, underlining its commitment towards its ongoing flagship program RevolutioNari empowering women and had dignitaries underscoring the imperative to recognise and elevate women’s growing contributions and leadership in agriculture

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By 2028, We Will Be Connecting Over 40 lakh Athletes From 25,000 Schools: SFA’s Rajas Joshi

Talking exclusively to Everything Experiential, Rajas Joshi, Founding Member & COO, SFA outlines the company’s differentiating strategy, the role of SFA Championships in turning the dreams of athletes into reality at the grassroots level, the significance of tech innovation for SFA and more

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