Hafele, a global leader in interior solutions, has hoisted an anamorphic billboard featuring cricket icon and brand ambassador Sachin Tendulkar, taking its B2C marketing to new heights. This campaign brings together product innovation and cutting-edge media to showcase Tendulkar in his kitchen, powered by the brand’s premium solutions.
The hoarding serves as a powerful means to communicate Hafele’s purpose of 'Maximising the Value of Space. Together’ highlighting the brand’s commitment to offering exceptional home solutions. By fusing technology and design, the campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products as a must-have.
The billboard is strategically launched especially during the wedding, holiday and gifting season, ensuring that the brand has a top-of-the-mind recall for consumers seeking premium gifts. The collaboration with Tendulkar enhances Hafele’s presence, positioning it as an aspirational brand that resonates with Indian consumers.
Shweta Rangra, Head of Marketing, Hafele India commented, “Partnering with Sachin Tendulkar reinforces our dedication to delivering premium products that truly enhance the living experience. This collaboration highlights Hafele’s forward-thinking approach, blending innovative products with creative marketing. Through this campaign, Hafele strengthens its brand presence and connects with the Indian audience, bringing its vision of transforming everyday spaces to life in a new, engaging way.”
