Articles for Feature Articles

We Partner With Events That Resonate With Warmth, Togetherness, & Authenticity Of The Brand: Society Tea’s Karan Shah

Talking exclusively to Everything Experiential (EE), Karan Shah, Director, Society Tea outlines the evolution of Society Tea as a brand, its experiential marketing efforts, specific on-ground activations, taking part in sports events, the Indian and global concepts of tea marketing, getting influencers on board, and more

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Netflix & Squid Game 2 Collab Takes India & Other Countries By Storm

The series which is set to hit screens on 26 December, 2024, has associated with brands – both Indian and global, to reach out to its fans through promotions and experiences galore

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A Stellar Lineup Awaits: Speakers To Watch At Red Carpet Experiential Marketing Summit 2024

The third edition of the exchange4media Red Carpet Experiential Marketing Summit & Awards, set to celebrate creativity, innovation, and effectiveness within the event and MICE industry, is scheduled for 27 December, 2024 – the event will be held at The Eros, Nehru Place, in the heart of the capital

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The New Frontier In Brand Engagement – Revolutionising Brand Experiences Through Space Design & Visual Merchandising

Vidya Alva, COO, Percept Ice elaborates on event agencies connecting with their audiences through effective and engaging space design and visual merchandising

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Samsung Galaxy Tab S10 Ultra Brings Christmas Magic Alive With AR Campaign

The Christmas-themed print campaign captures the magic of the season with a Santa-themed AR game

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ZEEL’s Inaugural Agency Premier League T20 Concludes On A High Note

The event was a three-leg journey across Bengaluru, Delhi and Mumbai

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Jio Presents Hamleys Wonderland Makes A Comeback At Mumbai

One of India’s largest family festivals, in association with Ajmera Realty, is ongoing at Jio World Garden in Mumbai’s Bandra Kurla Complex from 19 to 30 December, 2024

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Diljit Dosanjh Lights Up Mumbai As Part Of Dil-Luminati India Tour

The Dil-Luminati India Tour, produced by Saregama Live and Ripple Effect Studio will culminate with a grand finale at Guwahati on 29 December, 2024

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Rs 7,500 Crore In Undeclared Wealth: Tax Raids Shake Indian Wedding Industry

These transactions reportedly account for 50-60 per cent of the total expenses for these extravagant weddings - the I-T department is investigating nearly 20 prominent wedding planners in Jaipur

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5th Edition Of TWD – North Chapter Gets Under Way

Organised by one of the leading media conglomerates, The Times of India, the Times Women’s Drive (TWD) – North Chapter kicked off on 21 December, 2024 - the route this year was from New Delhi’s busiest and most popular market – Chandni Chowk and will culminate at Chandigarh in the evening with an awards ceremony

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