Articles for Feature Articles

PVR Inox Collaborates With Goibibo; Commences ‘Game On Screens’ Campaign

With this, the cinema giant’s innovative gamification IP combines interactive entertainment with impactful brand engagement, redefining the in-cinema advertising experience

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PepsiCo India’s Inaugural RevolutioNari Conference & Awards 2024 Propels Women Empowerment In Agriculture

The event marked the launch of PepsiCo India’s RevolutioNari Anthem, underlining its commitment towards its ongoing flagship program RevolutioNari empowering women and had dignitaries underscoring the imperative to recognise and elevate women’s growing contributions and leadership in agriculture

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By 2028, We Will Be Connecting Over 40 lakh Athletes From 25,000 Schools: SFA’s Rajas Joshi

Talking exclusively to Everything Experiential, Rajas Joshi, Founding Member & COO, SFA outlines the company’s differentiating strategy, the role of SFA Championships in turning the dreams of athletes into reality at the grassroots level, the significance of tech innovation for SFA and more

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Exchange4media’s Red Carpet Experiential Marketing Summit & Awards Flags Off Third Edition

The event is scheduled to take place on 27 December, 2024 in the capital at The Eros, Nehru Place

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Bajaj’s 3D Anamorphic OOH Brings Alive ‘Built for Life’ Campaign

The campaign which highlights Bajaj’s focus on product innovation, advanced features, and enduring durability, stands as an immersive and visually stunning experience on a hoarding at Garuda Mall, Bangalore

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IHCL Celebrates Golden Jubilee Of Taj Fort Aguada Resort & Spa, Goa

Goa is significant to IHCL’s heritage; the journey began in 1974 with the opening of Taj Fort Aguada Resort & Spa, India’s first luxury beach resort, transforming the state into a global tourism hotspot

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Photowalking: The Art Of Capturing Fleeting Moments

Sachin Bansal, Founder and Chief Explorer, City Explorers India pens the experiences of freezing fleeting moments through photography, and breathing life, nostalgia and a diverse range of thoughts and emotions into cherished instances

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ICB Flags Off Operations In Bengaluru

The newest microbrewery, Indian Craft Brewery, is an ode to and a bold celebration of India’s history and heritage

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Hero Realty Ropes In Karan Kumar As CMO

In his role as the Chief Marketing Officer, Kumar will enhance the brand's presence and customer-centric initiatives

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We Envision Gaming As More Than Just Entertainment: Ampverse DMI’s Sumedha Mahajan

In an exclusive interview with Everything Experiential, Sumedha Mahajan, Head of Marketing - India, Ampverse DMI speaks about its unique proposition, the College Rivals talent hunt, leveraging experiential marketing as part of its strategies and more

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