Bajaj, one of India’s leading consumer appliance brands, is redefining brand visibility with its cutting-edge ‘Built for Life’ outdoor campaign. This initiative features 3D anamorphic technology, creating an immersive and visually stunning experience on a hoarding at Garuda Mall, Bangalore. The campaign highlights Bajaj’s focus on product innovation, advanced features, and enduring durability, presenting a bold vision of a modern and forward-thinking brand.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders. By showcasing the brand’s commitment to innovative engineering and contemporary design, the initiative positions Bajaj as a leader in crafting appliances that blend cutting-edge technology for lasting toughness.
The campaign's centrepiece is a series of 20-second videos. Each begins with a metallic shutter emblazoned with the Bajaj logo sliding open to reveal a futuristic high-tech space. Against a backdrop of dynamic visuals, hero models are introduced through sleek 3D animations. These appliances come to life, rotating gracefully in 3D, before seamlessly transitioning to their ideal placement in a consumer’s home.
The videos spotlight the top-of-the-line features of Bajaj’s durable range of products:
• In Water Heaters: The newly launched Pentacle Digi (that comes with a remote and digital display) Water Heater and the popular Contempo Water Heater with Marine Grade Glass Line Coating and a 10-year warranty on the DuraAce Tank.
• In Mixer Grinders: The latest Evoque 4 Jar (1000 Watts) Mixer Grinder, made specially for kitchens in South India where all 4 jars are Military Grade jars and have the DuraCut (R) Blade with Lifetime Warranty.
Devika Sachdev, Head of Advertising & Brand Management, Bajaj Electricals commented, "The 'Built for Life' anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are creating an immersive experience that reflects Bajaj's vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape."
This visually engaging campaign builds on Bajaj’s previous CGI-driven initiatives, underlining the brand’s mastery of advanced digital storytelling to resonate with modern, tech-savvy audiences. The ‘Built for Life’ campaign exemplifies Bajaj’s forward-thinking ethos, combining durability and innovation with a focus on design excellence. Amplified through digital channels, the campaign bridges the gap between cutting-edge technology and practical, everyday use. It reinforces Bajaj’s reputation as a brand that consistently delivers quality and innovation to the Indian market.
Through this approach, Bajaj reaffirms its commitment to creating appliances that not only meet the evolving needs of consumers but also integrate seamlessly into their lives—truly ‘Built for Life’.
