Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studio explains how he harnesses the power of imagination.
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UC News, part of Alibaba Mobile Business Group, has tied up with Balaji Motion Pictures to promote the much awaited romantic musical - Half Girlfriend. Users of UC News got the first and exclusive peek into the movie’s new song ‘Lost Without You’. UC News also launched a special section of unseen footage from the movie along with video bytes from the lead cast.
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Bike Rental Aggregator Wheelstreet which recently expanded operations across 26 cities nationally, is set to diversify its operations further with the launch of its Travel & Tours vertical. Wheelstreet has announced 150+ tour itineraries which can be booked alongside hiring a bike.
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Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.
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Starting yesterday, UberEATS, an on-demand food delivery app that helps bring food to the consumers in a convenient and reliable manner started delivering in Mumbai. Partnering with over 200 restaurants in Mumbai, UberEATS will allow Mumbaikars to order their favorite food at the tap of a button. The launch of UberEATS took place on 2 May 2017 at Mehboob Studio in Bandra and was executed by Toast Events.
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The Google search results page for “Meri Maggi” was transformed into an innovative branding medium - one that registers live votes from consumers ahead of product launch. Zenith, part of Publicis Media India conceived this campaign for Maggi and brought it alive in a unique creative association with Google.
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Have you ever walked into a quick service restaurant and felt bored at the same monotonous experience? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie) and gives you a miniature version of you!
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With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.
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