Celebrating the launch of the all-new 5-in-1 Longer Meal Box, KFC in association with
Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.
Lluis Ruiz Ribot, CMO, KFC India said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”
Dooj Ramachandani, Co-founder and Chief Creative Officer at Blink Digital said,"For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the 'I-Box' we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their 'KFC 5-in-1 Longer Meal Box' by creating a mini version of themselves."
The first 50 customers to walk in to the KFC outlet at Vashi( Inorbit Mall ) between 11am and 6 pm on the 21st of March and order 5-in-1 Meal Box, got the KFC I-Box along with the 3D Toy which was a mini version of the customers.
Each of these 50 customers were scanned with a 360 degree perspective to lead to an exact miniature of themselves created via 3D Printing.
