post-add

Articles for Tech Innovation

Sony Pix goes Live on mobile devices through Tata Sky’s mobile app

English movie channel, Sony Pix is all set to take entertainment to the next level with the launch of its broadcast on mobile devices. Starting 01 July 2015, the channel comes alive on Tata Sky’s Mobile App. Subscribers of Sony PIX on Tata Sky will now get to watch their favorite movies on the channel live and on the go. This service will be available on Android, iOS mobile devices including Windows on PCs. So here’s a chance to hang out with your favourite AXN characters and watch your favourite Hollywood blockbusters anywhere, everywhere on TATA SKY Mobile!” SaurabhYagnik, Executive Vice- President & Business Head, Sony PIX and AXN says, “With the fast paced life and ever changing habits of young television viewers in India, Live TV on mobiles is the next big thing. Accessibility to high quality internet services and app friendly smart phones, this evolution is taking place at a dynamic pace. To cater to this changing need of our evolved viewers, we have partnered with Tata Sky to launch Sony PIX on this platform and also further strengthen AXN’s presence in this space thus reinforcing ourselves as thought leaders in the categories that we operate in” He further adds, “With the ‘Tata Sky Mobile App’, and our presence therein we believe that we will be able to augment the viewing experience of our channels and buttress our position as the favourite destination for Hollywood blockbusters and of the best favourite shows from the US. They will never be missed…Catch them from anywhere on Tata Sky Mobile.” Emphasizing the move, Paolo Agostinelli, Chief Content & Business Develoment Officer at Tata Sky said, “With the help of the Tata Sky Mobile app we have made our subscriber’s lives easier and enjoyable, as they can now carry their favourite shows anywhere they go. The addition of Sony PIX along with AXN to the bouquet of over 80 channels on the app, makes the popular movies and tele series genre an unbeatable combination.” To activate, one needs to be an active subscriber of Tata Sky, download the free Tata Sky mobile app from the app store and register the device. Take your PIX everywhere with ‘Tata Sky Mobile’ for mega premieres and your favourite Hollywood blockbusters such as ‘The Amazing Spider-Man 2’, ‘Captain America’, ‘The Hulk’, ‘The Hobbit’, ‘Hunger Games: Mocking Jay’, ‘The Twilight series, ‘The Iron Man Series’, Bond series etc on Sony PIX. Catch your favourite AXN shows such as ‘Hannibal’, ‘The Orphan Black’, ‘24’, ‘Elementary’, ‘Sherlock’, ‘Dexter’, ‘Californication’ etc… EVERYWHERE on Tata Sky Mobile. Download now! - See more at: http://everythingexperiential.com/sony-pix-goes-live-on-mobile-devices-through-tata-skys-mobile-app/#sthash.TIzoHsfF.dpuf

Read More
Square Yards uses augmented reality platform ‘Scapes’ to sells flats online

In times when people are becoming savvy to book their homes online, Square Yards, leading real estate advisory with its ‘RE – Commerce’ platform sold 350 flats worth USD 40mn for Antriksh Group’s project Urban Greek through augmented reality platform ‘Scapes’ and online booking engine in less than 19 hours. In one of the most innovative campaigns seen in real estate industry, christening 5th July as the No Loan Day (#NoLoanDay), Antriksh Group offered prospective home buyers a unique chance to own a home by paying just 0.9% of the property value per month. Commenting on the innovative campaign, TanujShori, CEO of Square Yards said that “We were always confident of our unique hybrid model of on ground fulfilment coupled with online convenience to serve home buyers, but today with the resounding success of our RE-COMMERCE (Real Estate Commerce) engine, our hunger to bring ’never before ways to experience under construction homes before buying them’ has been stoked even more.” In a full-blown media campaign covering outdoor, print, radio and the internet, pre-registrations for this offer by inviting prospective home buyers with a clear cut communication that the booking window will open at 00:01 hours on the 5th of July. Both, Antriksh and Square Yards received an overwhelming response from property buyers even before the launch of the #NoLoanDay campaign. About ~7000+ pre-registrations were received on the website. Square Yards and Antriksh group together organized an event on the 5th of July where all pre-registered guests were invited to experience Urban Greek in virtual 3D reality before buying the home of their choice. The concept was a huge hit with home buyers thronging the experience zone by the thousands and resulting in a total sellout of the project in a little less than 19 hours. “I have never witnessed anything like this before in my life” said a jubilant Abhishek Singh Goyat, MD of Antriksh Developers. “We knew we were backing a competent team at Square Yards when it came to develop the online booking engine for Antriksh Urban Greek, but I guess the overwhelming response that we got from all over the world with people lapping up full floors of towers online from Dubai, Muscat & Singapore etc. is a testimony to this concept. It will set to become the need of the hour in today’s real estate market” added Mr.Goyat. This event marks the entry of Square Yards as only the third company in India to sell homes online after Housing.com and Snapdeal. But with this debut, Square Yards makes a thundering entry into uber competitive domain of real estate e-commerce by clocking in astounding sales figures of 350 transactions, with market value close to USD40mn in lesser than 19 hours.

Read More
P. N. Gadgil Jewellers Introduces a virtual Jewelfie feature to its website

P. N. Gadgil Jewellers Pvt. Ltd launched its e-commerce website / e-Store with an exclusive ‘Try-on Jewellery’ feature also known as ‘Jewelfie’. Bollywood Diva Raveena Tandon graced the occasion with her presence. The ceremony also marked the launch of their E-Commerce Mobile App and the launch of Try On kiosk at the Vile Parle store (To be available at Thane and Panvel soon) inaugurated by Ms.Raveena Tandon. The comprehensive website will showcase centralized Jewellery Design Catalogue with all possible ready to buy as well as made to order design options. The exclusive jewellery Try-on feature on the PNG website will enable the consumers to create their profiles, try out jewellery, click pictures, shortlist favourite designs, save & share images on social media platforms, seek PNG support & counselling and actually buy and order through secured delivery tracking system all in the virtual environment. It offers the customers to make purchases 24/7 anytime, anywhere over the internet at their convenience and make informed buying decisions. The entire consumer goods industry is evolving. Today the Consumers are driven more by aspirations leading to changes in their expectations with reference to availability, affordability, choice, convenience, cost, security and technology reflecting clearly the transformation in their buying patterns. Apart from this, the changing lifestyles, busy schedules and their outlook towards shopping is also pushing consumers to make purchases online. Consumers today are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. There is a huge demand for made to order jewellery as compared to the ready stock. The main reasons are exclusivity of the product, budget constraints, occasions & investments preferences. On the other hand the consumer expectations are largely influenced by the way products are being made available to them especially through the e-commerce platforms. The made to order facility on the Jewellery Try-On enables the consumers to design and modify the selected / shortlisted jewellery pieces and at the same allows them to try it on virtually to check how it looks on them. So with this technology P. N. Gadgil ensures customer engagement right from the process of designing the product to delivering the product at their doorsteps. The Jewellery Try-On uses a virtual, centralized Consumer Experience & Relationship Management (CERM) platform hosted on a Cloud based technology that depicts Omni presence of the jewellery retailer, exactly resembles the showcase, jewellery counters, availability of all possible jewellery designs, buying process, delivery process, counselling etc. A completely secured e-store domain with SSL certification, that provides high-end security to consumer’s profile as well as order placing & tracking and doorstep delivery. Mr.SaurabhGadgil, Chairman & Managing Director, P. N. Gadgil Jewellers Pvt. Ltd. said ‘We believe our jewellery Try-on technology is a definite game changer in the sales & marketing of the gems & jewellery industry, in terms of its uniqueness, convenience and privacy it offers. Moreover, the change in consumer behaviour is being sensed by PNG since the last decade. In order to maintain traditional loyal customer base and to cater to the new age consumer we feel it is necessary to implement hi-end technological facilities to help consumers holistically. Our comprehensive e-Store will help us to reach out to places where we do not have physical presence, domestically and internationally. We expect our ecommerce website traffic to quadruple with this new feature increasing our brand visibility and help us position our business extensively on global map.’ On speaking with Ms.Raveena Tandon, she said, ‘My association with P. N Gadgil Jewellers has been for many years now. P N Gadgil is like a family jeweller for me. The success of P N Gadgil Jewellers speaks its own language; they have a legacy for innovation for over 100 years built with trust and core values coming down from their great grandfathers. This Try on Kiosk and Mobile App by PNG Jewellers is a very unique technology making its way for the first time in India, especially in the jewellery industry.” ‘The Try on feature on the ecommerce website of P N GadgilJewellers is unique and one of its kind software with completely secured cloud based technology & SSL certification. With this technology the consumers can access their profile from anywhere in the world and it will prove to be a key differentiator for PNG Jewellers in the jewellery business. I would like to thank P N GadgilJewellers for acknowledging our expertise and we look forward to the continued association with them in the coming future’ said Mr. SurendraKarandikar, CEO, Prorigo Software.

Read More
Productronica’s special show focuses on augmented and virtual reality

Electronics.Production.Augmented.—that is the motto of a special show that is part of productronica in November 2015. The world’s trade fair for electronics development and production will focus on the hot topic of Industry 4.0 from a new perspective: visitors will experience the hidden processes machines and work pieces negotiate in production and how workers profit from Industry 4.0—with the help of augmented and virtual reality on five selected electronics production machines. Industry 4.0 poses great challenges to electronics production, but it also has its advantages. The different use cases of the adaptive automation technology as well as the exact procedures on hardware and software side are often seen as too abstract by workers on the line. That is why productronica and VDMA Productronic have come up with a new special show for the 2015 fair. Augmented and virtual reality will be used to visualize various application scenarios on five different electronics manufacturing machines. “We want to show how Industry 4.0 can simplify the lives of the people who work with these machines on a daily basis,” says Christian Rocke, Exhibition Director of productronica. “This is not only interesting to our visitors, it also means exciting added value for the exhibitors participating in the special show.” The concept of the special show follows productronica’s new cluster structure: All the exhibitors in the fair’s five clusters—i.e. PCB & EMS, SMT, Cables, Coils & Hybrids, Semiconductors and Future Markets—can respond to the Call for Participation by submitting their innovations. An independent committee will select the five products that will be shown in the special show about augmented and virtual reality at the fair in Munich from November 10–13. What does the inside of a machine look like? What exactly happens in a machine’s inaccessible areas? What instructions does the machine give the work piece? These are interesting questions whose answers can be visualized with the help of augmented and virtual reality. The ongoing development of the human -machine interface has always been a key to success in the machinery industry. Workers don’t just want machines that are easy to operate: they should also be easy to understand,” says Dr. Eric Maiser, Managing Director of VDMA Productronics. The applications for Industry 4.0 that can upgrade, simplify and improve electronics manufacturing machines are very diverse: “Right now we are experiencing the evolution from the built-in touch-panel display to operation using a tablet. Remote maintenance is being simplified considerably,” explains Maiser. If you hold a tablet camera up to parts of a machine, it recognizes them and an overlay image appears on screen showing the appropriate maintenance guide or work instruction—the user manual can stay on the shelf. Virtual and augmented reality are already being used in a number of sectors. Examples include the gaming industry, virtual planning tools for designing automobiles and for architects or the “star atlas” app for smartphones,” explains Maiser. “This field has a great deal of potential for electronics production, and the purpose of the special show is to demonstrate some of those possibilities.”

Read More
5 learnings from the way Samsung launches its phones

Samsung as a mobile brand has tremendous reputation in terms of its experiential ventures in not just India but across the globe. The company has always tried to push the envelope by coming up with innovative concepts one after the other for marketing its mobile phones in a unique and impactful manner in comparison to competitive brands. The brand stormed onto the experiential marketing scene in 2012 and has continued to pace up. Samsung as a brand has invested into diverse experiential activities that range from mall activations to gala evenings to multi-city pool parties to helping the disabled. A forward step in this chapter has been the recent launch of the Galaxy S6 and the Galaxy S6 Edge at Los Angeles and New York on April 2 and April 7. The brand came up with out of the box ideas to provide a hands-on experience for guests who got to experiment with the devices in sleek environments inspired by the phone’s design. EE brings to you the 5 takeaways highlighting the best elements from Galaxy S6 and the Galaxy S6 Edge launch parties that every event organizer must learn from. 1- Mobiles as Place cards Samsung started off each party with a dinner cleverly designed to get a select group of celebrities and influencers to get photographed holding the phone. The guests in Los Angeles and New York found Samsung phones in lieu of place cards at a mirrored table and had to use the device to order the food. Now as prospective customer this move was an experience of its kind to have all his favorite celebrities get photographed with a phone and it naturally builds in a compelling desire to have the phone. Also, by allowing guests to use the phone from the get go the brand allowed the celebrities to actually get engaged in phone rather than just organize a high profile party. 2- Technological way to explain features At every launch party most mobile brands have a specialized video or a spokesperson that takes you through the features of the phone but at this launch the guests learned about the S6 features via mirrored, cube-shaped vignettes. The Cube shaped interiors included digital graphics providing a high-tech feel. The experience was a kind for the guests who were stunned with the thinking that had gone into curating every detail of the launch. 3- Decorative Ideas Samsung wanted its guests to have a better idea about the camera of its galaxy S6 phones and hence it carefully got the guests to be photographed with the mobile phones in hand then posted these photos of guests shot with the phone throughout the party venues. The concept is another innovative way to decorate the ambience with more interests arising from the every corner to explore more of the experiential venue. This idea can also be used by event companies for hotel launches or at an event where they want the customers to carefully scrutinize a venue. 4- Use of Colors The brand carefully used variety of colors to highlight another important crucial element of the phone i.e the screen color quality. The brand decorated the entrance in blue lighting in blue lighting colors that provided the guests a real time experience of the better screen quality of the phones launched. Guests at LA, also had to go through a 30 ft long plexi tunnel and Samsung had also created a black, white, and gray color palette by incorporating reflective and metallic textures as well as jewel-toned lighting meant to symbolize the phone screen’s color quality. 5- Engaging elements The launch also has multiple engaging elements designed for the attendees. Hollywood stars walking into the launch party of the Samsung Galaxy S6 and Galaxy S6 Edge were asked what their “six appeal” was also guests were asked to step into futuristic cubes and try out new features of the mobile phones such as all new Wifi-only charging. Also, the event was filled with music and performances that added another dimension to experience building as performer Chromeo took the stage for a performance, followed by DJ Zen Freeman, who provided beats for the remainder of the evening.

Read More
P. N Gadgil Jewellers Pvt. Ltd. to install ‘Try-on-Kiosk’ at all its stores

Technological Advancements have truly revolutionized the gems and jewellery industry, it has led to cut-throat competition and there is ongoing need for change and adoption of newer methods to stay ahead of competition. Technology forces constant changes and development in the business models. Moreover, with the growing disposable income, the lifestyle, the outlook and buying patterns of consumers have changed rapidly in the recent years. Today consumers are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. They demand greater transparency and better services. Technological advancements have not only made the products cost-effective and ensured timely deliveries; it has also made it possible to offer improved services to the customers. In order to enhance the customer experience P. N. Gadgil Jewellers Pvt. Ltd. has set up an interactive ‘Try-On’ kiosk’ at its stores located at Laxmi Road, Hadapsar and M.G. Road in Pune. This tech-savvy Kiosk is a computer-like screen where customers try different designs of jewellery virtually. The customers can create their own profile, sign-in and access it from anywhere over the internet. It allows them to capture hi-resolution images, save snapshots and make product comparisons before finalizing on the product. Moreover, it provides convenience to the customers as they can access, try and choose from vast database of jewellery anytime, anywhere. This hassle-free shopping enhances the overall experience of the customer. P. N. Gadgil plans to set up similar facility at all its stores as well as online on its e-commerce website. “Our Try-on-Kiosks is a sophisticated face detection technology that allows our customers to try on from a vast range of jewellery pieces virtually anywhere, anytime. With our presence on ecommerce, we feel it’s time we take a step forward and delight our existing and prospect customers by adding value in services we offer them”, says Mr. Saurabh Gadgil, Managing Director, P. N. Gadgil Jewellers Pvt. Ltd. This technology is projected to be the next big thing in the sales and marketing of the Gems and Jewellery industry. It will bring about rapid shift in the buying experience for the end consumer. It will allow the consumers to make informed buying decisions. Not only will it enable them compare the different products offered by jewellers across brands but will also allow them to make customization in designs to fit their requirements. It will help them shortlist jewellery and the brand from the vast universe, after which they can either buy the jewellery online or make purchases from the physical store. E-Commerce is gradually dissolving all boundaries between a brand and its buyers. The advent of technology has brought the world economies closer and made it possible to provide the value proposition to the end consumers in terms of cost-effectiveness, customization, innovation and high quality products at their door-steps.

Read More
5 spectacular technology driven experiential campaigns

Technology over the years has evolved into an indispensable fact into the lives of a consumer. From the new and improved means of communication to the enhancements made in all things around for a smoother life, technology in the modern times has truly established itself as a human’s true friend. Marketers today also want to capitalize on this aspect by coming up with engaging ideas that integrate technology in creative ways to generate valued experiences. As a result, technological innovations have led to the creation of a variety of diverse experiences for a prospective consumer. This time at EE, we list down 5 of the best technology driven experiential campaigns witnessed across the world. 1-Ben & Jerry’s Ice-Cream Campaign This particular campaign is an example of how the simplest use of technology can yield into the best experiences for brands as well as people.Ben & Jerry’s executed one of its most successful campaigns which was also their least costly one. By simply tweeting “We are in Burlington. Who wants ice cream?” Ben & Jerry’s triggered a local rush for free ice cream, generated a ton of Instagram pictures, and kept Ben & Jerry’s 59,000 Twitter followers on their toes for future updates. Another highlight of the campaign was that the scoop trucks also delivered to homes and offices, if asked nicely. As a result people in the city got their favorite ice-creams to cherish with an enhanced level of brand value and social media marketing success for Ben & Jerry’s. 2-Western Union Singing Telegram Western Union has been facilitating the money transfer option for 160 years now. It was only natural that the brand wanted to spice things up while promoting a message that sending money continues to be remain a valid option in the digital age. So it resurrected the idea of a “singing telegram”. The modern singing telegram allowed users to perform duet with a music star such as Snoop Dogg, Timbaland, Sunidhi Chauhan or K’Naan. Face mapping technology combines the users face with the celebrity’s face. The footage can then be e-mailed or uploaded to social media. The campaign, run by 180 Amsterdam, ran for six weeks, reached 50 markets and got coverage in the best of newspapers such as the New York Times, Rolling Stone and others. Truly the use of, technology at its best. 3- Maybelline the GlamourEye Campaign Maybelline New York, one of the world’s leading beauty brand, partnered with ICED Media and interactive technology platform Rapt Media to educate women globally on how to apply the latest make-up trends through the first-ever interactive video optimized for iPhone and Android, for the worldwide launch of Big Eyes Mascara.#TheGlamourEye leveraged Kelly Framel’s combined audience of over 200,000 while simultaneously localizing the video for Maybelline New York’s global audiences including Canada, France, Sweden, and the Netherlands. In the spirit of product education, one of Maybelline New York’s key brand pillars, the campaign garnered over 1.5 million earned impressions and enabled the brand to engage deeper with the consumers. 4- General Electric Jet Engine Campaign General Electric, the American multinational conglomerate corporation that deals in technological equipments and machines wanted to come up with a never experienced before initiatives in relation with their brand and hence they hired holographic projection specialist Musion Systems to create a 3D holographic jet engine. Members of the public can go on stage and assemble the engine virtually. Watching thousands of parts float around in mid-air, before they come together to form an engine, consumers could experience the expertise of General Electric’s engineers. GE hired the agency after its technological expertise amazed music fans at the Coachella rock festival in California. The agency drew gasps of amazement when it projected a hologram of murdered rap star Tupac Shakur at the festival, which then performed with real life rappers Snoop Dogg and DrDre for 15 minutes. 5-Nike Chalkbot Campaign This is one of the most celebrated examples of technology meeting the real world to create experiences that would never be forgotten. Wieden& Kennedy, Portland, Deeplocal and Standard Robot in 2009 created a roving vehicle that imprinted messages of hope sent by tweeters along the route of the Tour de France. It also snapped images of those chalk notes and sent them to those who tweeted them. Meant to promote Lance Armstrong’s Livestrong, the effort led to a 46% increase in apparel sales for Nike. The campaign aimed at creating sentimental experiences through the use of technology and was a big success in attaining memorable experiences for consumers.

Read More
Google, Linkedin, Facebook & Eurosport create experience zones at Cannes

Apart from being a global event for those working in the creative communications, advertising and marketing related fields, the seven-day long celebration of Cannes Lionsalso attracts thousands of delegates, visionaries and brand specialists across the world. Hence the event transforms into a confluence of the biggest stars from the creative communication genre at one platform which also provides notable brands the opportunity to create memorable brand experiences. Much like its previous editions Cannes Lions 15 too saw some of the biggest brands around the world using the majestic platform to capitalize on the elite crowd and proving their creative genius through brand activations. The biggest brands names which seized the opportunity in the context were undoubtedly Google and Facebook. Google’s brand experience at Cannes featured a colorful beach activation on the coastline which also showcased the activation from sister brands such as YouTube and Android. The engaging part of this experiential activity was that guests could use Google technology to order their drinks, which they could enjoy on a deck of bright beanbags. The Beach Bar side of the venue by Google hosted a diverse variety of experiential events for the visitorssuch as Cookie Delights, a culinary experience from YouTube star Cupcake Jemma – and Sensational Punches with Rich Hunt, a cocktail master class from Jamie Oliver’s DrinksTube. Google Beach (the venue occupied by Google to create experience) also featured a YouTube stage for music performances, a volleyball court, a Google Cardboard activation and an experiential version of its interactive Abbey Road experience. Similar to Google, Facebook also managed to design its experiential campaign surrounding the beach. Their experience featured a beautifully designed relaxing space for the visitors who could unwind themselves amidst the hustle and bustle of the festival. Instagram, facebook’s offshoot also joined the experience generation bandwagon by creating a white art gallery space entirely featuring photos taken during the festival using the app. The Broadcaster Eurosport tried to add a more competitive ambient to the Cannes Lions atmosphere as they thrived upon the competitiveness of the marketing world by organizing a mini beach soccer world cup tournament on the beach. This unique experience immediately became everyone’s favorite as they could not only support but also play for their country team. However the most successful experiential campaign at Cannes Lions 15 was orchestrated by Linkedinwhich came up with scintillating idea of a LinkedIn Clubhouse. The clubhouse promised an in-house party and calm atmosphere for gold and platinum pass holders as it featured a bar, food and a balcony view of the Croissette. The visitors of Cannes Lions who were looking to experience something new and interesting apart from the flamboyance of the festival were swept off their feet with the concept of the Clubhouse and were highly appreciative of the same. LinkedIn is further expected to be hosting a number of sessions such as ‘The Secrets behind Content Marketing from LinkedIn’ and a drop-in profile page clinic at Cannes Lions ‘15. These experiences are only expected to add brownie points for LinkedIn as a brand who has truly managed to use the opportunity in the best manner possible.

Read More

Subscribe to our newsletter to get updates on our latest news