Welcome to today’s nuptials at a great indian big fat wedding. From whatsapp wedding invites, twitter ‘jhoota chupai’ contests to facebook bride side vs groom side gupshup. Digital trends and tradition intertwine seamlessly to make the social extravaganza called ‘the wedding’ more fun and experiential. The wedding scenario has revolutionized in several ways. A special #hashtag is created so guests can upload all the candid moments and cool selfies, some instant post-able proof that they are right-now-this-very-minute witnessing the wedding. Although a large-scale event, there are few loved ones who miss out especially destination weddings. Today’s new age couples prefer a live feed of the whole event on their wedding page, So no matter where guests that can’t attend are, they can feel like they are there! Wedding websites have given way to webapps. Along with larger than life showcase value, they are also functional in nature. They help in event micro management where the guests can directly upload their passport details, browse the wedding itinerary and enjoy sangeet tutorials right at their fingertips. “We did a wedding in Abu Dhabi where we placed live instagram walls at the venue to encourage all guests to upload their memories with the unique hashtag created for the couple. In this way, we captured all the candid moments that the photographer might have missed and eventually made all guests potential photographers. Team Social Shehnai also presented the couple with a bless book that had been secretly made constituting of all the blessings bestowed upon the couple by their guests who weren’t that tech savvy, which was later also uploaded on their wedding page. The idea is to integrate social media with real life conversations to capture the buzz around a wedding and build a unique ‘experience’. It should be a right mix of fun content both digitally and on ground,” says Diksha Haria, Executive Director at Social Shehnai. Social media is undeniably a great tool for communicating, participating and sharing. And isn’t that what weddings are about? – Families getting to know each other, sharing and participating from a distance, slowly developing a certain level of comfort. We might very well be staring at a new trend. It should only be a matter of time before we see some wedding specific social media apps. Ever wondered how Hum Apke Hai Kaun would be in today’s social age?
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The ACE 2014 maiden event that started with enormous spirit of enthusiasm attracted event managers and guests from across the country who became a platform for great knowledge sharing and exchange of ideas. Several topics catering to the event and entertainment industry were discussed in depth by the experts from their respective domains. Nothing can be as exciting as weddings in this country and India being a melting pot of traditions and cultures, the scope it offers through its diversity is heart-warming. Weddings as we all are aware of have become a much classier and grand affair these days. The celebrations have become massive by collaborating with innovative ideas and approach. Beginning from ‘ghar ka aangan’ till the ‘destination weddings’, the customs have changed tremendously. Prince Lakshyaraj Singh- Executive Director, HRH Group of Hotels, Samit Garg- Owner E-factor, Dr. Jaydeep Mehta- World Wide Weddings and True Events and Saurabh Agarwal- Red Events being on the panel, discussed their thoughts on the Wedding trends in this country. Dr. Mehta looked back in time and shared his views about how the business of weddings is changing in the country. Starting from corporate events he elucidated on the shift of culture differentiating corporate events with social ones. Trends are changing in the great Indian wedding market. Speaking on reasons that made him shift his focus from corporate to weddings, he said, “since, largely my clients were from real estate vertical and I was already serving them for corporate events, but when they required someone to do their social events for them, they approached me and insisted on taking it up. That’s where the idea to set up one-stop shop that caters to both corporate as well as weddings came to my mind. Now, my company World Wide Weddings specializes in signature and destination weddings.” Moving further to Saurabh Agarwal, he threw light on the advent of weddings in Gujarat. He said that Ahmedabad was always understated and there wasn’t much respect paid to a wedding planner initially and slowly and gradually people started accepting concepts and market trends. “After Band Baja Baraat movie, people started looking at the wedding with respect, said Mr. Agarwal.” He discussed how the integration of technology has played a great role in the enhancement of this business. According to Mr. Agarwal, weddings are no more a platform for love solely but a status symbol as well. Thus the concept of Indian wedding has seen drastic changes, over the last few years. In the yesteryear, a wedding used to be a brief affair, confined to an economical budget. On the contrary, in today’s times, the ceremony is generally celebrated in an elaborated way, with numerous rituals and activities conducted before, during and after it. A splendid, colorful and extravagant venue, lavish feast and a series of guest entertainment activities build the show these days. The session was concluded by one of the most renowned wedding planners in this country, Samit Garg. Weddings have become larger than life because they are platforms to share happiness getting together people to rejoice. Technology has been advancing and it is being incorporated in the realms of the events that we produce; we have inhabited a 360 degree approach towards our events. “Weddings are extremely inspirational, said Mr. Garg.” He elaborated on the fact how event managers dream their projects and bring life to them. Samit also mentioned that there are massive costs incurred at times because of a certain dream statement which is to be achieved. The experts then moved on to share that one wedding that remains closest to their hearts and what lead to the execution of those weddings. Some great knowledge and ideas were discussed and showcased at the stage of EMF.
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A recently conducted survey suggests that the past decade has witnessed the re-emergence of the wedding card industry. In their pursuit to have a big fat wedding, people are taking special care of every small detail. Wedding cards in the past were used as a formal invitation to the nuptial but with the advent of technology and with more creative ideas flowing; people now use wedding cards as a tool to generate anxiousness and excitement for the guests. EE reached out to few notable wedding card designers in the country to get an insight into some rapidly evolving ideas and trends in the wedding card business. Rahul Jain, Co-Director, King of Cards says- Well, the industry has changed completely. There was a time when people would ask us for discounts on wedding cards and bargain but today they are willing to pay even 1500 INR for a single card even when they are ordering in bulk.” When asked upon the latest trends existing in the market Jain told us, “Recently new concepts like in built personal message and musical messages are very much in trend. Also, electronically designed LCD cards are being appreciated. These cards actually have an LCD panel installed in them that plays a customized video when you open it and the LCD can also be used for other purposes.” With people willing to thrive on unique and innovative ideas a strong demand for unconventional wedding card invites such as inflated balloons, small baskets with toys, chocolate engraved wedding invites and saplings of plants are also being widely used. Vikas Marwaha, Owner, Baklawa House responds by saying, “Few years back we have had musical cards that played a musical message but now pop up cards are the new buzz word. These are actually made inside wooden boxes with the help of laser lights and as soon as someone opens them you have a laser light effect that displays the invitation. People today want their wedding cards to be unique and hence we have recently used a lot of metal work to design them.” Speaking on some of the most demanded cards Vikas says,” Our customers today easily spend around 5 per cent of the total wedding expenditure on invitations and they also want special invites for bachelor parties. We have recently used gold printed metal sheets that give a 24 carat gold effect and engraved the invitation on the same to add a royal touch.” Himanshu Sharma of Wedding Cards says, “Today, the trend is heavily determined by technology as the people want to get their art-works, doodles, lifestyle and memories incorporated in the wedding cards to give it a more personalized touch. The most recent trend is also of Whatsapp cards which have to be digitally designed. Also today people want to give expensive gifts to the invitees and hence the invitation is also engraved on gifts like selfie sticks tablets and mantle showpieces.” Sharing his personal favorite from the wedding invitations Himanshu says, “For me laser pop-up cards are definitely a must try. Today if an overall wedding budget is 2-4 Cr then people at least spend 5-10 percent of that on wedding cards which is a tremendous amount.”
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One Up Productions has brought the latest technology of video mapping for stage design in India in a wedding event they executed recently. The technology which is mainly used for monument projections and museums was adopted by the agency by fabricating a structure using cubes. After going through a series of designing process the agency finalized a structure onto which projection mapping needed to be done. This type of mapping on such a big structure for a social function has never been used in India and is most definitely a benchmark in the event industry. One Up Productions used 2x2x2 feet of cubes to build the 10 feet high structure with a width of 22 feet and 7.5 inches. The structure was placed at a height of 6 feet from ground level. The structure was in a pyramid shape and hence the content was developed best suiting for the specially designed structure. The designers prepared contents such as waterfall, underwater, forest, cubical animations and other 3D animations. Watchout software from Dataton was used for the scaling and content mapping onto the specially designed structure. This software interacts with the projectors and help to get the desired image onto the surface of that object. Both video and audio feeds are recorded onto its timeline which can be streamlined according to the sequence of the show run. The agency also placed sharpies along the cubes in an attempt to make it look more attractive. It took a night before the actual start of the event for programmers to align and scale the entire mapping onto the structure. Two Christie DLP projectors of 20,000 lumens each were used to have a high intensity as the projection is executed along with other specialized lighting and not a dark isolated place. The projection angle and the throw distance also needed to be fixed beforehand to build the content for the projection. Talking about the introduction of 3D mapping technology Siddhartha Mallik Senior Manager One Up Productions said, “It was an idea we adopted after watching a youtube video of a club party in New Zealand. Luckily, we found a client who was willing to experiment technology at a pre-wedding function. It took us one and a half months to come up with the structure and it is definitely for the elite clients. The concept is different and expensive from other technologies and we look forward to now experimenting more with it. “
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Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients. Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients. Anmol Jewellers recently hosted a soiree to celebrate their 29th Anniversary, at their boutique in Mumbai and a specially designed ‘Sparkling Champagne Bucket Challenge’ was the star attraction of the evening wherein the attendees of the soiree were involved in numerous engaging games and activities all surrounding the use of the champagne bucket. Celebrities like Preeti Jhangiani, Aditi Govitrikar, Aarzoo Govitrikar and Kaykasshan Patel graced the event with their presence and designerBabita Malkani also was spotted raising a toast to this special occasion along with Anmol’s loyal clients.
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A recently conducted survey suggests that the past decade has witnessed the re-emergence of the wedding card industry. In their pursuit to have a big fat wedding, people are taking special care of every small detail. Wedding cards in the past were used as a formal invitation to the nuptial but with the advent of technology and with more creative ideas flowing; people now use wedding cards as a tool to generate anxiousness and excitement for the guests. EE reached out to few notable wedding card designers in the country to get an insight into some rapidly evolving ideas and trends in the wedding card business. Rahul Jain, Co-Director, King of Cards says- Well, the industry has changed completely. There was a time when people would ask us for discounts on wedding cards and bargain but today they are willing to pay even 1500 INR for a single card even when they are ordering in bulk.” When asked upon the latest trends existing in the market Jain told us, “Recently new concepts like in built personal message and musical messages are very much in trend. Also, electronically designed LCD cards are being appreciated. These cards actually have an LCD panel installed in them that plays a customized video when you open it and the LCD can also be used for other purposes.” With people willing to thrive on unique and innovative ideas a strong demand for unconventional wedding card invites such as inflated balloons, small baskets with toys, chocolate engraved wedding invites and saplings of plants are also being widely used. Vikas Marwaha, Owner, Baklawa House responds by saying, “Few years back we have had musical cards that played a musical message but now pop up cards are the new buzz word. These are actually made inside wooden boxes with the help of laser lights and as soon as someone opens them you have a laser light effect that displays the invitation. People today want their wedding cards to be unique and hence we have recently used a lot of metal work to design them.” Speaking on some of the most demanded cards Vikas says,” Our customers today easily spend around 5 per cent of the total wedding expenditure on invitations and they also want special invites for bachelor parties. We have recently used gold printed metal sheets that give a 24 carat gold effect and engraved the invitation on the same to add a royal touch.” Himanshu Sharma of Wedding Cards says, “Today, the trend is heavily determined by technology as the people want to get their art-works, doodles, lifestyle and memories incorporated in the wedding cards to give it a more personalized touch. The most recent trend is also of Whatsapp cards which have to be digitally designed. Also today people want to give expensive gifts to the invitees and hence the invitation is also engraved on gifts like selfie sticks tablets and mantle showpieces.” Sharing his personal favorite from the wedding invitations Himanshu says, “For me laser pop-up cards are definitely a must try. Today if an overall wedding budget is 2-4 Cr then people at least spend 5-10 percent of that on wedding cards which is a tremendous amount.”
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Black tie events are the most tricky to organize. Every aspect of a black tie event has to be carefully timed, curated and well thought upon failing which this highly formal event can easily turn into a snooze fest. However, with the right ingredients and creative ideas carving the way for the evening, a black tie soire can turn out to be an evening to remember. We share with you the 5 tips on better organizing a black tie event- 1- Dress code Though the traditional idea of a black tie event is to stick to a an already decided dress code of a black suit or tuxedo for men and evening gowns for women but rules can be broken every once in a while depending upon the requirements of the events. Once can easily not force the guests to fix on a tuxedo rather than opting out on a “look your best” dress code. By everyone wearing what they feel they look best in takes away the sense of being over and undressed and always people to freely connect with each other. Also one can also play around with the use of ties in different patterns and shapes to add a stylish element to the event proceedings. 2- Seating Arrangements Black tie events usually involve a large dining space filled with numerous attendees and it becomes really difficult to keep a track of every attendee if the organizer is not already prepared. It is always a good idea to have a sitting area planned out for every guest in advance so that not only does the guest feels more comfortable by avoiding the hassle of finding a place for themselves but it is also very easy for the organizer to approach a guest when needed. The seat details of the attendee can be communicated to the attendee through innovative uses of technology such as use of QR codes or through a verified procedure of a mobile application. 3- Decorations Creating an innovative environment for the black tie event is a must. Though such events already follow a theme but having another theme within the black tie theme can also be done. A themed black tie events creates an element of intrigue among the attendees and they feel they have something more to look forward to than a simple fine dine experience. An example of a themed black tie event may be a Las Vegas or casino night. And the decorations could include a Las Vegas entrance way, parlor game centerpieces, card tables, and a color scheme that one might find in a casino. Activities would include games of chance and prizes that lucky guests have a chance to win. Creating a unique environment supplies guests with entertainment and beautiful ambiance while sticking towards the original theme of the event. 4- Engaging with technology After the guests have been welcomed the organizer then, carefully needs to engage them with fun filled activities that do not supersede the theme of the event. Technology and various elements associated with it can be the best help in such situations. Having digital photo booths with creative accessories is known to be a tested and proven success when it comes to engaging people at such events since people are best dressed for them. Avid use of social media elements such asking people to tweet and share by following hashtags, posting live suggestions and having all the buzz updated with a social media station also helps. Also activities like Casino and Digital Bingo can help generating the necessary interest amongst the attendees. 5- Food Every event that aims to enthrall and entertain its attendees needs to have the best quality of food first. Food at such events needs to be exquisite and the menu should always highlight the theme of the event. Dishes can also be creatively named and delicately presented to engage the audiences at the event. As an example of this can be the menu presented on playing-cards when the theme is casino or spoons in the shape of cigars being used in James Bond themed parties. Adding different makeovers to the menu like these not only makes the menu more appealing to the attendees but also adds a unique quotient to our black tie event.
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T.I.C recently organized a lavish wedding of a business tycoon from Delhi, through its division called T.I.C Panorama. Different themes were incorporated for the wedding, reception and other ceremonial events. Marriage ceremonies started with holy Satsang which was a grand function for the family. T.I.C. came up with decor theme of peach crystals along with gold shades. Orchids, carnations were used to light the authenticity of the event. Special giveaways were customized for the guests in form of homemade besan barfi, an Indian sweet kept in beautifully decorated golden ribbons baskets. Next function was fun filled cocktail function, where theme was more driven by the fun and fervor of the nature of the event. Post that there was Mehendi ceremony that marked a distinctive memory especially for the bride so T.I.C. kept it more ethnic by using colorful drapes, traditional umbrellas, bangles and kaliras, which were hung for the décor. It was a poolside affair where company used a cart of colorful stoles for the guests with a karaoke jockey. Weddings in India are usually themed in red and gold color scheme but here also T.I.C. moved out of the box and selected a more elegant palette of Yellow and white. The ceremony was simple and touched every aspect of Indian traditions from both the sides of bride and groom which was followed by a modest interlude on terrace. T.I.C managed to keep the zest of the wedding intact by creating a unique dome filled with yellow and white flowers that was the highlight of the event. Finally there was the Reception which was hosted at a farmhouse in Chattarpur .The event was a day affair so T.I.C. maintained the ruggedness of the farm by keeping the décor in golden and white and given a twist in the décor with a huge stage with an inverted dome filled with flowers with amoeba shaped bar with flowers on top. For entertainment of guests, Suryaveer from Nasha fame was invited who made people groove by their soulful performance. An exquisite walkthrough was made out of glass panels and chandeliers through which the newlyweds made their grand entry to the main arena. - See more at: http://everythingexperiential.com/t-i-c-organizes-lavish-theme-based-wedding-through-its-division-t-i-c-panorama/#sthash.i2VymNbU.dpuf
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